Rebranding of the Ural Institute of Cardiology

In the year of its anniversary, the organization decided to update its visual identity: the previous logo had become outdated after more than 20 years of use, and there was no established brand identity system. The institute turned to Voskhod for expert guidance.

"We retained all the elements of the "legendary" logo, reimagined the graphics, and created a comprehensive brand identity. The result is a light, friendly, and "humanistic" corporate style, without excessive medical "strictness", said Vladislav Derevyannykh, brand design director at the Voskhod agency.

One of the key elements of the style — a flexible line — symbolizes the connection between patients and doctors. The warm and cool shades of the color palette convey the "caring" nature of the environment while also reflecting a rational, expert approach to the treatment of cardiovascular diseases.