SelfieLab Redesign
2026
SelfieLab is a manufacturer of skincare products with proven effectiveness. The “Lab” in the name is no coincidence: the company develops products in accordance with GMP standards in its own research and development laboratories. Over the past ten years, the brand has “outgrown” its visual style. That’s why the SelfieLab team turned to Voskhod to update its logo and design the packaging for its new line of moisturizers.
The response to the client’s request was the “art-pharm-minimalism” concept. The designers conveyed the “pharmacy-like” nature of the cosmetics and the scientific basis of their production through visual purity, simple geometric shapes, and composition. Watercolor imagery and gradients add an emotional element: each product has its own color and texture. This combination makes the product appear more premium and helps it stand out on the shelf, highlighting the brand’s systematic approach to beauty care.
SelfieLab Redesign