Tochka Bank. Get started

“Get started, do business”—this phrase aspires to be the anthem of a generation of entrepreneurs for whom building their own business brings no less joy than the wildest party.

“But in uncertain times, not everyone is willing to ‘go it alone’ in business. That’s where a partner comes in—a co-pilot who’s there to back you up on a sharp turn. And when that partner is Tochka Bank, the launch isn’t just confident—it’s exhilarating,” said the agency’s creatives, explaining the concept behind the ad campaign.

The choice of celebrity wasn’t random. Klava Koka knows firsthand what a successful launch looks like. Like Tochka Bank, she began her creative journey in the Urals. Today, Klava Koka is one of the country’s most prominent self-made artists.