hh.ru. Part-Time Job Simulator

As part of an impromptu game called “Side Job Simulator,” popular bloggers got the chance to try their hand at being a car mechanic, a merchandiser, and a barista—all without leaving their gaming chairs! The tasks were carried out by young people working their first part-time jobs. Following the streamers’ instructions, these live “avatars” figured out how to interact with customers, learned the basics of merchandise display, and explored how a coffee machine works—all on live stream.

The streams generated an instant response—as soon as the project wrapped up, fan-edited compilations of the funniest moments went viral across social media!