TBC Bank. A Nationwide Dream
2026
In 2026, the Uzbekistan national soccer team qualified for the World Cup finals for the first time in history. Although the Opta supercomputer estimated its chances of winning at just 0.2%, one of the most authoritative sports websites—Goal—included the team in its list of the tournament’s 25 favorites. According to experts, the national team of this close-knit nation has a significant psychological advantage.
What if they pull it off?!
The advertising agency “Voskhod” and TBC Bank Uzbekistan let their imaginations run wild and envisioned a world in which Uzbekistan won the 2026 World Cup. A world in which the hopes of millions of Uzbeks, who held their breath in front of their screens late at night, were realized. A world where national team captain Eldor Shomurodov becomes the hero of every major billboard. A world where a big dream led to a big victory.
TBC Bank. A Nationwide Dream