ROSCO. Mechanic
2026
Perhaps every car owner has an inner mechanic—someone who keeps an eye on the car’s condition. They may not understand the technical details, but their approval is essential for any driver’s peace of mind.
This unconventional alter ego became the star of the first major advertising campaign developed by the Voskhod agency for ROSSKO—one of the largest auto parts retailers. The character, who bears a striking resemblance to the hero of the movie The Mechanic, appeared not only in a video commercial but also on the radio, on street billboards, and on websites. He was voiced by Vladimir Zaitsev—the official voice of Jason Statham in Russia!
ROSCO. Mechanic