Rebranding of SIM2M provider

The majority of SIM2M customers are business representatives. They purchase Internet for vending machines, ATMs, payment terminals, online cash registers, housing and utilities systems, healthcare systems and satellite transportation monitoring. But in the end, all these devices work for the benefit of people. That's why the company asked Voskhod designers to make the logo and brand identity more understandable for end consumers.

• It was important to emphasize the key abbreviation M2M (Machine-to-Machine) in the logo. It stands for the technology of provider's work, when machines exchange information with each other without human participation. To solve this problem, the designers used counterforms, gracefully preserving the phantom silhouette of the number 2.
• The geometric grid in the identity became a symbol of global internet coverage.
• Color gradients added emotionality to the brand.

As a result, the corporate identity turned out to be equally suitable for both audiences: business and subscribers.