Ural Airlines. Come back winged
2025
“Come back winged” is the slogan of the first advertising campaign as part of the rebranding of Ural Airlines. In the new commercial, the air carrier makes it clear that the value of travel is not in distant countries, but in the impressions with which we return home.
“Usually, when talking about travel, travel brands focus on the trip itself - and don't talk about what happens afterwards. But a trip lasts a week or two, and the memories and experiences stay with us for a lifetime,” comments Ivan Dzivakovsky, Head of Marketing at Ural Airlines.
“In the video we played up common stereotypes: after all, someone still doesn't know how the Urals differ from Siberia or why a polar bear will never meet a penguin. Each shot is an Easter hint that encourages the audience to explore the world through traveling,” explained Voskhod's creative director Andrei Gubaidullin.
Thanks to the first-person shooting at the beginning of the video, the viewer feels the wingedness that flights give. To bring this feeling to reality, Ural Airlines opens new and new destinations in the country and abroad for its passengers, helping them to return home in comfort.
Ural Airlines. Come back winged
Team
Agency
Voskhod
Client
Ural Airlines
Production
SKBD.SH