Creative ad for Makheev jams and sauces

If the thought «how delicious!» had a visual embodiment, what would it be? Makheev and Voskhod agency answered this question in their own way.

«Makheev’s new advertising campaign continues to collapse the stereotypes of the category. Instead of consumption situations, "people at the table", cooking process, we show the taste as it is — with the help of a riot of colors and shapes, fascinating visual and audio effects», — said the creative director of Voskhod Andrey Gubaidullin.