The Cloud.ru IT conference brand
2026
In 2026, Cloud.ru, a provider of cloud and AI services, will host its flagship GoCloud conference for the third time. The event traditionally focuses on the latest technological trends and the company’s key releases. But this time, the team took a comprehensive approach to updating the event’s visual identity—in line with its overarching theme. Voskhod was responsible for developing the new corporate identity.
“The need for a rebrand was dictated by the very theme of the new GoCloud conference—‘AI as a Service: From Pilots to Results.’ This year, we want to discuss one of the most pressing issues with the professional community: how to effectively implement artificial intelligence in business right now. Our goal is to show that AI is a constantly evolving but manageable tool,” said Victoria Morozova, Director of Brand Marketing and Communications at Cloud.ru.
“Working with an event brand is always a complex and multifaceted task. It’s important to consider both the conceptual value of the visual style and the nuances of its implementation in digital and offline environments. Handouts, the website, venue design, promotional banners, etc., require not only different layouts but also different approaches to the very logic of branding,” commented Vladislav Derevyannykh, Brand Design Director at Voskhod, on the project.
The square—a core element of the parent brand—became the defining feature of the new identity and logo. The designers endowed it with the ability to transform into three-dimensional structures depending on the conference tracks. This metaphor reflects the evolution of technology—from simple forms to complex systems, from basic solutions to multi-level AI tools.
The Cloud.ru IT conference brand