Time to relax. A special project by Tochka Bank at the Arkhyz ski resort
2026
Tochka Bank and the Voskhod agency executed one of the most seamlessly integrated special projects. Throughout the 2025/2026 ski season, the bank’s “advertising” in Arkhyz was woven into the visitors’ ski resort experience, making it more convenient, fun, and enriching. Banners along the slopes helped with navigation, video screens in the rental area reminded visitors of safety precautions, and stickers in the cable car cabins suggested great photo spots. All media conveyed the main message: “Business must go on! And so must leisure.” After all, who needs a break more than entrepreneurs?
The brand provided content for entrepreneurs’ social media feeds: a giant plush platypus was whizzing down the slope on a snowboard—the perfect star for Stories. But the activities didn’t end there: a replica of the branded snowboard from under the purple mascot’s paws was raffled off among the bank’s social media followers. It was carefully crafted to the winner’s exact specifications. Other contest participants received funny balaclavas as a memento of the fun weekend.
To amplify the PR impact, the Tochka Bank team, together with its partners, organized an inspiring press tour for blogger-entrepreneurs. The business owners enjoyed a lovely dinner on a mountain peak, which they immediately shared with their thousands of followers on social media!
Time to relax. A special project by Tochka Bank at the Arkhyz ski resort