Рекламное агентство Восход
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Елене Дик
ed@ravoskhod.ru
Креативные механики
Московская школа продвинутых коммуникаций (MACS)
«Новогоднее» от РА ВОСХОД
Москва
Я не мэр, что я могу?
Санкт-Петербург
Все любят рекламную паузу!
Ташкент
Ловушки и трамплины на пути к потребителю
Тренды бизнес-коммуникаций 2019.
Минск
Кто тут главный?
Москва
Куда глаза (не) глядят
Москва
Рождение театрального бренда. Урал Опера Балет
Москва
Работа с брифом. Креативный штурм.
Московская школа продвинутых коммуникаций (MACS)
Хватит продавать фасады - продавайте бренд!
Москва
Telling my story
Москва
Смех и страх в креативе
В смысле?
Минск, Белоруссия
Это моя территория
Минск, Белоруссия
Advertise like Putin is not watching!
Дело не в деньгах
Качество или количество
Don’t miss the future. Есть ли место для креатива в эру Digital
Рок-звезда в рекламе
Современные тренды в дизайне упаковки
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Полис ОСАГО для автомобилистов Казахстана — вынужденное зло, реальной помощи от страховки никто не ждёт.
Кто выручит в дороге?
Вытянет на тросе, поменяет запаску?
Только друзья.
Страховая компания «Amanat» кардинально отличается от конкурентов. Помогает в сложных ситуациях, не юлит при выплатах, не затягивает сроки, не пишет важные условия мелким шрифтом.
Кстати, слово «аманат» по-казахски звучит как аналог русской фразы «береги себя», которую говорят только дорогим людям.
Задача рекламной кампании — рассказать, что сервис для группы «Amanat» – не пустое слово. А дружелюбность и эмпатия по отношению к клиентам входят в систему ценностей.
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Фокус в том, что сейчас помощь и заботу можно купить за один клик. Минуя сложные агентские схемы и формальные гарантии.
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Кто выручит в дороге?
Вытянет на тросе, поменяет запаску?
Только друзья.
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Кстати, слово «аманат» по-казахски звучит как аналог русской фразы «береги себя», которую говорят только дорогим людям.
Задача рекламной кампании — рассказать, что сервис для группы «Amanat» – не пустое слово. А дружелюбность и эмпатия по отношению к клиентам входят в систему ценностей.
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Фокус в том, что сейчас помощь и заботу можно купить за один клик. Минуя сложные агентские схемы и формальные гарантии.
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Креативный директор: Андрей Губайдуллин<br>
Копирайтеры: Анна Коломийченко, Маргарита Акопова<br>
Директор по стратегии: Дмитрий Доник<br>
Коммуникационный стратег: Вероника Маликова<br>
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Бегимбетов Ергали, Председатель Правления, член Совета Директоров<br>
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Оператор: Виталий Зайцев<br>
Исполнительный продюсер: Егор Соломатин<br>
Линейный продюсер: Татьяна Очинская<br>
Администрация: Дмитрий Димчевский, Михаил Гоглов<br>
2й режиссер: Светлана Самошина<br>
Художник-постановщик: Елена Дунаева<br>
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[TEXT] => <p>
Car owners of Kazakhstan consider OSAGO (third party liability car insurance) an enforced evil and never expect any real help from having it.
</p>
<p>
Who’s going to give you a hand on the road – pulling your car with a rope or helping with replacing a tyre? Only your friends are.
</p>
<p>
Amanat insurance company is drastically different from its competitors. It helps with solving problems, is always crystal clear about all payments and terms, never misses deadlines or writes important cooperation conditions in tiny letters at the bottom of the page.
</p>
<p>
By the way, amanat in the Kazakh language is equivalent to “Take care of yourself” – the words we say only to people we truly care about.
</p>
<p>
The ad campaign aimed to prominent the importance of good service as a crucial part of Amanat Group’s work. At the same time, amiability and empathy towards the clients is one of the company’s values.
</p>
<p>
Every situation pictured in the ad film revives the characters’ warmest and dearest memories. We all know that our closest friendships come from childhood.
</p>
<p>
The main feature is that now the help and care can be bought with one click only. You don’t have to deal with agency’s churning schemes and formal guarantees.
</p>
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Car owners of Kazakhstan consider OSAGO (third party liability car insurance) an enforced evil and never expect any real help from having it.
Who’s going to give you a hand on the road – pulling your car with a rope or helping with replacing a tyre? Only your friends are.
Amanat insurance company is drastically different from its competitors. It helps with solving problems, is always crystal clear about all payments and terms, never misses deadlines or writes important cooperation conditions in tiny letters at the bottom of the page.
By the way, amanat in the Kazakh language is equivalent to “Take care of yourself” – the words we say only to people we truly care about.
The ad campaign aimed to prominent the importance of good service as a crucial part of Amanat Group’s work. At the same time, amiability and empathy towards the clients is one of the company’s values.
Every situation pictured in the ad film revives the characters’ warmest and dearest memories. We all know that our closest friendships come from childhood.
The main feature is that now the help and care can be bought with one click only. You don’t have to deal with agency’s churning schemes and formal guarantees.
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Creative director: Andrey Gubaydullin</br>
Copywriters: Anna Kolomiychenko, Margarita Akopova</br>
Head of strategy: Dmitriy Donik </br>
Communication strategist: Veronika Malikova</br>
Production director: Ilya Linetskiy</br>
Sound producer: Mikhail Kokorin</br>
Account manager: Elizaveta Larionova </br>
</p>
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Copywriters: Anna Kolomiychenko, Margarita Akopova
Head of strategy: Dmitriy Donik
Communication strategist: Veronika Malikova
Production director: Ilya Linetskiy
Sound producer: Mikhail Kokorin
Account manager: Elizaveta Larionova
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Как показать разницу между пропагандой и объективными новостями?
Идея
Мы провели эксперимент — создали два искусственных интеллекта, которых воспитали в принципиально разной информационной среде. Один «рос» на программах государственного телеканала «Россия-1», второй — на контенте независимого канала «Дождь».
Механика
Мы создали , в котором пользователи могут «общаться» с интеллектами и задавать им любые вопросы о России. А потом - проголосовать за «разум», который им понравился больше. Мы специально не стали обучать нейросети складывать цитаты в красивые фразы, чтобы не потерять колорит лексики их «родных» каналов. Они знают только то, что слышали в программах за полгода обучения. Говорят только так, как говорили их «учителя-журналисты». 
Андрей Губайдуллин, креативный директор РА «Восход»:
— Оба интеллекта могут сами анализировать информацию и выстраивать связи между смыслами. У них нет предыдущего опыта. Нет сторонних факторов, которые влияют на восприятие информации. Они как будто потребляют информацию в первозданном виде, с чистого листа.
Представьте, если бы мы взяли двух близнецов, которые ничего не знают о мире, и сформировали бы их мировоззрение. В одном случае – с помощью Дождя, в другом – с помощью телеканала Россия-1. И теперь они отвечают на вопросы используя только информацию, которую «видели» за время эксперимента. А если дети чего-то не знают, то начинают фантазировать. И это самое интересное.
Результат
В этом эксперименте не навязывают мнение. Люди осознанно принимают решения, когда им дают объективную информацию.
93 % посетителей проголосовали за «Дождь».
Напомним, что «Дождь» - единственный независимый канал, который вынужден вещать через интернет и брать плату за доступ к большинству материалов. Чтобы выжить, ему нужны новые подписчики.
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Как показать разницу между пропагандой и объективными новостями?
Идея
Мы провели эксперимент — создали два искусственных интеллекта, которых воспитали в принципиально разной информационной среде. Один «рос» на программах государственного телеканала «Россия-1», второй — на контенте независимого канала «Дождь».
Механика
Мы создали , в котором пользователи могут «общаться» с интеллектами и задавать им любые вопросы о России. А потом - проголосовать за «разум», который им понравился больше. Мы специально не стали обучать нейросети складывать цитаты в красивые фразы, чтобы не потерять колорит лексики их «родных» каналов. Они знают только то, что слышали в программах за полгода обучения. Говорят только так, как говорили их «учителя-журналисты».
Андрей Губайдуллин, креативный директор РА «Восход»:
— Оба интеллекта могут сами анализировать информацию и выстраивать связи между смыслами. У них нет предыдущего опыта. Нет сторонних факторов, которые влияют на восприятие информации. Они как будто потребляют информацию в первозданном виде, с чистого листа.
Представьте, если бы мы взяли двух близнецов, которые ничего не знают о мире, и сформировали бы их мировоззрение. В одном случае – с помощью Дождя, в другом – с помощью телеканала Россия-1. И теперь они отвечают на вопросы используя только информацию, которую «видели» за время эксперимента. А если дети чего-то не знают, то начинают фантазировать. И это самое интересное.
Результат
В этом эксперименте не навязывают мнение. Люди осознанно принимают решения, когда им дают объективную информацию.
93 % посетителей проголосовали за «Дождь».
Напомним, что «Дождь» - единственный независимый канал, который вынужден вещать через интернет и брать плату за доступ к большинству материалов. Чтобы выжить, ему нужны новые подписчики.
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[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 12546
[VALUE] => 109
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 109
[~DESCRIPTION] =>
[~NAME] => Сфера
[~DEFAULT_VALUE] =>
)
[main_video] => Array
(
[ID] => 7
[TIMESTAMP_X] => 2016-04-01 15:43:07
[IBLOCK_ID] => 1
[NAME] => Основное видео
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 12547
[VALUE] => https://youtu.be/DZ83RadEOy8
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => https://youtu.be/DZ83RadEOy8
[~DESCRIPTION] =>
[~NAME] => Основное видео
[~DEFAULT_VALUE] =>
)
[workers] => Array
(
[ID] => 8
[TIMESTAMP_X] => 2017-07-14 12:41:03
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство
[ACTIVE] => Y
[SORT] => 500
[CODE] => workers
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 12548
[VALUE] => Array
(
[TEXT] => <p>
Креативный директор: Андрей Губайдуллин<br>
Копирайтеры: Антон Рожин, Дарья Овечкина<br>
Креативный диджитал-директор: Дмитрий Маслаков <br>
Диджитал арт-директор: Анна Маслякова <br>
Моушн-дизайнер: Лиля Загидуллина, Владислав Деревянных<br>
Техлид: Василий Цыкин <br>
Продюсер: Елизавета Ларионова<br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Креативный директор: Андрей Губайдуллин
Копирайтеры: Антон Рожин, Дарья Овечкина
Креативный диджитал-директор: Дмитрий Маслаков
Диджитал арт-директор: Анна Маслякова
Моушн-дизайнер: Лиля Загидуллина, Владислав Деревянных
Техлид: Василий Цыкин
Продюсер: Елизавета Ларионова
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[audio] => Array
(
[ID] => 12
[TIMESTAMP_X] => 2016-04-04 15:00:28
[IBLOCK_ID] => 1
[NAME] => Аудио
[ACTIVE] => Y
[SORT] => 500
[CODE] => audio
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Аудио
[~DEFAULT_VALUE] =>
)
[cite] => Array
(
[ID] => 13
[TIMESTAMP_X] => 2017-07-14 14:13:56
[IBLOCK_ID] => 1
[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
)
[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 12549
[VALUE] => 41
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 41
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 12550
[VALUE] => 930
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 930
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 12551
[VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/DZ83RadEOy8" frameborder="0" allowfullscreen></iframe>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 12552
[VALUE] => 1064
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 1064
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 12473
[1] => 12474
[2] => 12475
[3] => 12476
)
[VALUE] => Array
(
[0] => 1057
[1] => 1058
[2] => 1059
[3] => 1060
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 1057
[1] => 1058
[2] => 1059
[3] => 1060
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
)
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 12553
[VALUE] => Array
(
[TEXT] => <p>
Синдеева Наталья, генеральный директор <br>
Гуляева Светлана, исполнительный продюсер<br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Синдеева Наталья, генеральный директор
Гуляева Светлана, исполнительный продюсер
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[TEXT] => <h3>Разработка</h3>
<p>
ISD Group<br>
</p>
<p>
Director of Creative Technology: Виктор Шкурба<br>
Head of Data & Analytics: Светлана Таборских<br>
Creative Technology Head: Андрей Мищенко <br>
Creative Technologists: Катерина Малашок, Дмитрий Яцына <br>
Producer: Хелена Шитая<br>
</p>
<p>
ISD GmbH<br>
</p>
<p>
Head of Development: Андрей Сергеев<br>
UX & Strategy Head: Михаил Траверсе <br>
Producers: Йоахим Бенц, Даша Андрющенко<br>
</p>
<p>
App Solutions Inc.<br>
</p>
<p>
CTO: Николай Слободян<br>
Lead Architect: Александр Бушковский<br>
Data Scientists: Илья Василевский, Андрей Шокотько<br>
Project Manager: Алексей Шевчук <br>
</p>
В кейсе использована музыка 13th Door – Penetration
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ISD Group
Director of Creative Technology: Виктор Шкурба
Head of Data & Analytics: Светлана Таборских
Creative Technology Head: Андрей Мищенко
Creative Technologists: Катерина Малашок, Дмитрий Яцына
Producer: Хелена Шитая
ISD GmbH
Head of Development: Андрей Сергеев
UX & Strategy Head: Михаил Траверсе
Producers: Йоахим Бенц, Даша Андрющенко
App Solutions Inc.
CTO: Николай Слободян
Lead Architect: Александр Бушковский
Data Scientists: Илья Василевский, Андрей Шокотько
Project Manager: Алексей Шевчук
В кейсе использована музыка 13th Door – Penetration
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[height] => 200
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[TEXT] => TV RAIN
[TYPE] => HTML
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What’s the difference between propaganda and news?
</p>
<p>
To answer this question we created two identical AIs. They are like twins, but with no background, no outside factors, no experience. They consume information as it comes.
</p>
<p>
AIs were «brought up» on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain.
</p>
<p>
After 6 months, they could answer any questions. But, only using the knowledge and vocabulary of the programs they had watched.
</p>
<p>
The story rocketed around the Internet and media. In one week it had 14 048 080 media impressions, 193 427 visitors. 93% voters favored TV Rain's AI.
</p>
<p>
We are what we watch.
</p>
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What’s the difference between propaganda and news?
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AIs were «brought up» on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain.
After 6 months, they could answer any questions. But, only using the knowledge and vocabulary of the programs they had watched.
The story rocketed around the Internet and media. In one week it had 14 048 080 media impressions, 193 427 visitors. 93% voters favored TV Rain's AI.
We are what we watch.
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Creative Director: Andrey Gubaydullin</br>
Copywriters: Anton Rozhin, Daria Ovechkina </br>
Chief Digital Officer: Dmitry Maslakov</br>
Digital Art Director: Anna Maslyakova</br>
CTO: Vasiliy Tsykin</br>
Motion Designers: Liliya Zagidullina, Vladislav Derevyannykh</br>
Producer: Elizaveta Larionova</br>
</p>
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Creative Director: Andrey Gubaydullin
Copywriters: Anton Rozhin, Daria Ovechkina
Chief Digital Officer: Dmitry Maslakov
Digital Art Director: Anna Maslyakova
CTO: Vasiliy Tsykin
Motion Designers: Liliya Zagidullina, Vladislav Derevyannykh
Producer: Elizaveta Larionova
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[USER_TYPE_SETTINGS] => Array
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[HINT] =>
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[VALUE] => Array
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Natalya Sindeyeva, CEO</br>
Svetlana Gulyaeva, Executive Producer </br>
</p>
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Natalya Sindeyeva, CEO
Svetlana Gulyaeva, Executive Producer
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(
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[HINT] =>
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[HINT] =>
[PROPERTY_VALUE_ID] =>
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(
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[EN_effects] => Array
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(
[TEXT] =>
[TYPE] => HTML
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[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[~NAME] => Эффективность Eng
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[HINT] =>
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[TEXT] => <h3>Developers</h3>
<p>
<b>ISD Group GmbH</b>
</p>
<p>
Director of Creative Technology: Viktor Shkurba</br>
Head of Development: Andrew Sergeyev</br>
Head of Data & Analytics: Svitlana Taborskykh</br>
Creative Technology Head: Andrii Mishchenko</br>
UX & Strategy Head: Michael Traverse </br>
Creative Technologists: Kateryna Malashok, Dmytro Yatsyna</br>
Producers: Helena Shyta, Dariia Andriushchenko</br>
</p>
<p>
<b>The App Solutions</b>
</p>
<p>
CTO: Mykola Slobodian</br>
Lead Architect: Oleksandr Bushkovskyi </br>
Data Scientists: Illia Vasylevskyi, Andrii Shokotko </br>
Project Manager: Oleksii Shevchuk</br>
</p>
<p>
Music for case-film: 13th Door – Penetration
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ISD Group GmbH
Director of Creative Technology: Viktor Shkurba
Head of Development: Andrew Sergeyev
Head of Data & Analytics: Svitlana Taborskykh
Creative Technology Head: Andrii Mishchenko
UX & Strategy Head: Michael Traverse
Creative Technologists: Kateryna Malashok, Dmytro Yatsyna
Producers: Helena Shyta, Dariia Andriushchenko
The App Solutions
CTO: Mykola Slobodian
Lead Architect: Oleksandr Bushkovskyi
Data Scientists: Illia Vasylevskyi, Andrii Shokotko
Project Manager: Oleksii Shevchuk
Music for case-film: 13th Door – Penetration
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В Казахстане 9 миллионов женщин – любящих мам, заботливых хозяек, хранительниц семьи и очага. Более того, они вносят 39% в ВВП Казахстана, 52% индивидуальных предпринимателей – женщины. Вклад женщин в экономику страны больше, чем в других азиатских странах.
Только говорить об этом не принято. Как не принято говорить о правах женщин. Семья не поддерживает девушек, которые хотят учиться, работать и тем более заниматься собственным делом.
Чтобы поддержать бизнес-леди и продвинуть сервисы для предпринимательниц, вместе с ForteBank мы создал проект «Бизнес – это и женское дело».
Идея
В рамках проекта мы создали парфюм Forte Femme, который преподнесли предпринимательницам в подарок перед 8 марта. И предложили нанести аромат на все деньги, проходящие через их бизнес.
Запах, символизирующий успех, достижения и победы предпринимательниц, разлетелся по всей стране. Казахстан буквально ощутил вклад женщин в развитие страны, а женщины открыли настоящую охоту за новым парфюмом.
Диджитал
8 марта заработал сайт fortefemme.kz, где представлены новаторские банковские продукты для женского бизнеса от казахского ForteBank. Новый парфюм получили 100 леди, которые первыми зарегистрировались на сайте и отметили свой бизнес на карте.
Последние пять флаконов Forte Femme были проданы на аукционе. Все денежные средства были направлены в фонды по поддержке женского предпринимательства.
Эффективность
Парфюм Forte Femme стал феноменом, который широко обсуждался в соцсетях и заставил общество заговорить о женском предпринимательстве. К акции спонтанно присоединились известные компании, которые возглавляют женщины.
ForteBank и бизнес-леди смогли показать потребителям, насколько велик вклад женщин в экономику страны и вдохновить леди на открытие и развитие своего дела.
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В Казахстане 9 миллионов женщин – любящих мам, заботливых хозяек, хранительниц семьи и очага. Более того, они вносят 39% в ВВП Казахстана, 52% индивидуальных предпринимателей – женщины. Вклад женщин в экономику страны больше, чем в других азиатских странах.
Только говорить об этом не принято. Как не принято говорить о правах женщин. Семья не поддерживает девушек, которые хотят учиться, работать и тем более заниматься собственным делом.
Чтобы поддержать бизнес-леди и продвинуть сервисы для предпринимательниц, вместе с ForteBank мы создал проект «Бизнес – это и женское дело».
Идея
В рамках проекта мы создали парфюм Forte Femme, который преподнесли предпринимательницам в подарок перед 8 марта. И предложили нанести аромат на все деньги, проходящие через их бизнес.
Запах, символизирующий успех, достижения и победы предпринимательниц, разлетелся по всей стране. Казахстан буквально ощутил вклад женщин в развитие страны, а женщины открыли настоящую охоту за новым парфюмом.
Диджитал
8 марта заработал сайт fortefemme.kz, где представлены новаторские банковские продукты для женского бизнеса от казахского ForteBank. Новый парфюм получили 100 леди, которые первыми зарегистрировались на сайте и отметили свой бизнес на карте.
Последние пять флаконов Forte Femme были проданы на аукционе. Все денежные средства были направлены в фонды по поддержке женского предпринимательства.
Эффективность
Парфюм Forte Femme стал феноменом, который широко обсуждался в соцсетях и заставил общество заговорить о женском предпринимательстве. К акции спонтанно присоединились известные компании, которые возглавляют женщины.
ForteBank и бизнес-леди смогли показать потребителям, насколько велик вклад женщин в экономику страны и вдохновить леди на открытие и развитие своего дела.
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Креативный директор: Андрей Губайдуллин<br>
Копирайтеры: Георгий Корнилов, Антон Рожин, Артем Епанчинцев, Альфия Хафизова<br>
Директор по стратегии: Дмитрий Доник<br>
Коммуникационный стратег: Вероника Маликова<br>
Дизайн-директор: Владислав Деревянных<br>
Арт-директор: Кирилл Ратман<br>
Дизайнеры: Максим Гейченко, Алексей Климов<br>
Диджитал креативный директор: Дмитрий Маслаков<br>
Диджитал арт-директор: Анна Маслякова<br>
Веб-дизайнер: Лилия Загидуллина<br>
Техлид и разработчик: Василий Цыкин<br>
Продюсер: Елизавета Ларионова<br>
</p>
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Креативный директор: Андрей Губайдуллин
Копирайтеры: Георгий Корнилов, Антон Рожин, Артем Епанчинцев, Альфия Хафизова
Директор по стратегии: Дмитрий Доник
Коммуникационный стратег: Вероника Маликова
Дизайн-директор: Владислав Деревянных
Арт-директор: Кирилл Ратман
Дизайнеры: Максим Гейченко, Алексей Климов
Диджитал креативный директор: Дмитрий Маслаков
Диджитал арт-директор: Анна Маслякова
Веб-дизайнер: Лилия Загидуллина
Техлид и разработчик: Василий Цыкин
Продюсер: Елизавета Ларионова
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[HINT] =>
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[VALUE] => 130
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[SEARCHABLE] => N
[FILTRABLE] => N
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[VALUE] => 1030
[DESCRIPTION] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
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[HINT] =>
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[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[PROPERTY_TYPE] => S
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
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(
[TEXT] =>
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[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[VERSION] => 1
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[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
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[TEXT] => <p>
Руководитель направления маркетинга, коммуникаций и сервисной культуры: Антон Ким<br>
Старший эксперт направления маркетинга, коммуникаций и сервисной культуры: Эльвира Пелтола<br>
</p>
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Руководитель направления маркетинга, коммуникаций и сервисной культуры: Антон Ким
Старший эксперт направления маркетинга, коммуникаций и сервисной культуры: Эльвира Пелтола
[TYPE] => HTML
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(
[TEXT] =>
[TYPE] => HTML
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[creative] => Array
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[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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(
[TEXT] =>
[TYPE] => HTML
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[branding] => Array
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[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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[digital] => Array
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[NAME] => Диджитал
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[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[PROPERTY_TYPE] => S
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[XML_ID] =>
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[TMP_ID] =>
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[VERSION] => 1
[USER_TYPE] => HTML
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[height] => 200
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[HINT] =>
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(
[TEXT] =>
[TYPE] => HTML
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[media] => Array
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[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
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[NAME] => Медиа
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[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
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[~DESCRIPTION] =>
[~NAME] => Медиа
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(
[TEXT] =>
[TYPE] => HTML
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[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
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[NAME] => Эффективность
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[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[PROPERTY_TYPE] => S
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] => HTML
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(
[TEXT] =>
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[credits_other] => Array
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[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
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[CODE] => credits_other
[DEFAULT_VALUE] => Array
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[TEXT] =>
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[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 12202
[VALUE] => Array
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[TEXT] => <h3>РА Комбинат</h3>
<p>
Продюсер: Елена Дмитриева<br>
Ассистенты продюсера: Таисия Самойлова, Томирис Касенова<br>
Креативный директор: Никита Ермолаев<br>
Копирайтер: Расул Абидов<br>
Арт-директор: Диана Корчевская<br>
</p>
<h3>Daddy’s Film Production</h3>
<p>
Режиссер: Дарья Ястребова<br>
Оператор: Тим Лобов<br>
Продюсер: Егор Соломатин<br>
</p>
<p>
Музыка для кейса: 13th Door – Sometimes I think about
</p>
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[TEXT] => РА Комбинат
Продюсер: Елена Дмитриева
Ассистенты продюсера: Таисия Самойлова, Томирис Касенова
Креативный директор: Никита Ермолаев
Копирайтер: Расул Абидов
Арт-директор: Диана Корчевская
Daddy’s Film Production
Режиссер: Дарья Ястребова
Оператор: Тим Лобов
Продюсер: Егор Соломатин
Музыка для кейса: 13th Door – Sometimes I think about
[TYPE] => HTML
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[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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)
[PREVIEW_VIDEO] => Array
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[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
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[CODE] => PREVIEW_VIDEO
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[EN_NAME] => Array
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[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
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[USER_TYPE] =>
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[HINT] =>
[PROPERTY_VALUE_ID] => 12203
[VALUE] => ForteFemme
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[~VALUE] => ForteFemme
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[TIMESTAMP_X] => 2017-11-15 15:42:46
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 12204
[VALUE] => Array
(
[TEXT] => ForteBank
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
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[TEXT] => ForteBank
[TYPE] => HTML
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[~DESCRIPTION] =>
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(
[TYPE] => HTML
[TEXT] =>
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[EN_DETAIL_TEXT] => Array
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[ID] => 57
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[CODE] => EN_DETAIL_TEXT
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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[TEXT] => <p>
Kazakhstan is a region where women are traditionally expected to play the archetypal role of stay-at-home mothers. Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. It is considered unacceptable to invite a woman to a business negotiation or shake a woman’s hand at the end of it.
</p>
<p>
Yet, according to the statistics, women account for 39% of Kazakhstan’s GDP, they operate 41% of small and medium-sized businesses and 50% of the country’s sole proprietors are female.
</p>
<p>
ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion, inspire women to start and develop their own businesses and prominent female entrepreneurs throughout the country.
</p>
<p>
<span class="lid">ForteBank, a Kazakhstani bank encouraging female businesses with special support programs, wanted to change the public opinion, inspire women to start and develop their own businesses and prominent female entrepreneurs throughout the country.</span>
</p>
<p>
A week before International Women’s Day, a huge number of bloggers, journalists and ordinary people noticed that money started to have a nice smell. And then the bank revealed Forte Femme perfume and, together with thousands of businesswomen, daubed all money circulating in their businesses with it.
</p>
<p>
Female entrepreneurs received a gift from the bank – perfume sets with the essence, scented cash register tape and “Woman entrepreneur” stickers. On TV and Radio, famous female entrepreneurs of Kazakhstan unveiled what the scent stands for: respect, overcoming, success, confidence, achievements and victories of businesswomen.
</p>
<img alt="spray" src="/upload/medialibrary/2aa/2aa7221310ddac6d9a1534279097d683.jpg" title="spray">
<p>
Forte Femme has become social media phenomenon in Kazakhstan.
The whole country has started to literally feel the women’s contribution to its’ future and development.
Many businesspersons have spontaneously joined the promotion thus raising the topic of women’s role in Kazakhstan for public discussion.
</p>
<img alt="fb" src="/upload/medialibrary/f37/f3776ce3d12f438063cd5653cc863edc.jpg" title="fb">
<p>
The last 5 bottles of the perfume were sold at the auction. The money was channeled to female entrepreneurship support funds.
</p>
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Kazakhstan is a region where women are traditionally expected to play the archetypal role of stay-at-home mothers. Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. It is considered unacceptable to invite a woman to a business negotiation or shake a woman’s hand at the end of it.
Yet, according to the statistics, women account for 39% of Kazakhstan’s GDP, they operate 41% of small and medium-sized businesses and 50% of the country’s sole proprietors are female.
ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion, inspire women to start and develop their own businesses and prominent female entrepreneurs throughout the country.
ForteBank, a Kazakhstani bank encouraging female businesses with special support programs, wanted to change the public opinion, inspire women to start and develop their own businesses and prominent female entrepreneurs throughout the country.
A week before International Women’s Day, a huge number of bloggers, journalists and ordinary people noticed that money started to have a nice smell. And then the bank revealed Forte Femme perfume and, together with thousands of businesswomen, daubed all money circulating in their businesses with it.
Female entrepreneurs received a gift from the bank – perfume sets with the essence, scented cash register tape and “Woman entrepreneur” stickers. On TV and Radio, famous female entrepreneurs of Kazakhstan unveiled what the scent stands for: respect, overcoming, success, confidence, achievements and victories of businesswomen.
Forte Femme has become social media phenomenon in Kazakhstan.
The whole country has started to literally feel the women’s contribution to its’ future and development.
Many businesspersons have spontaneously joined the promotion thus raising the topic of women’s role in Kazakhstan for public discussion.
The last 5 bottles of the perfume were sold at the auction. The money was channeled to female entrepreneurship support funds.
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Creative Director: Andrey Gubaydullin</br>
Copywriters: Georgy Kornilov, Anton Rozhin, Artem Epanchinctev, Alfia Khafizova</br>
Design Director: Vladislav Derevyannykh</br>
Art Director: Kirill Ratman</br>
Producer: Elizaveta Larionova</br>
Strategist: Veronika Malikova</br>
Digital Creative Director: Dmitry Maslakov</br>
Digital Art Director: Anna Maslyakova</br>
Developer: Vasiliy Tsykin</br>
Web designer: Liliya Zagidullina</br>
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Head of marketing: Anton Kim
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Что правит миром - Любовь или Деньги?
Что приводит бизнес к успеху – холодный расчет или самоотдача?
Новая рекламная кампания Банка Точка – про тех, кто выбирает Любовь.
Любовь к своему делу, к предпринимателям, к тому, что тебя окружает.
Именно любовь – та движущая сила, которая позволяет менять мир к лучшему.
И если бизнес-процессы можно повторить, то искренние чувства скопировать нельзя, как и шедевры великих художников.
Яна Ганник, директор по маркетингу, сооснователь Банка Точка:
- Компании по всему миру делятся на два типа: первые делают бизнес, а вторые — пытаются что-то менять, быть больше, чем просто поставщик услуг или товаров.
Именно компании второго типа будут выигрывать конкурентную гонку благодаря неравнодушному отношению, любви к своему делу и пользователям.
Мы стараемся быть компанией второго типа и поддерживать такие предприятия. С момента создания команда Точки относится к работе, как к личному делу. К клиентам - как к людям, а не как к номерам счетов.
Именно об этом мы хотели сказать в своем новом рекламном ролике.
Копировать и улучшать можно сколько угодно, в этом сила конкуренции и великое благо для потребителей. Но если за этим нет любви и пассионарности — в долгосрочной перспективе такой бизнес не выживет.
Антон Рожин, копирайтер РА «Восход»:
- Точка – это бренд, бросающий вызов циничной стороне бизнеса.
Почему они это делают? Потому что их клиенты–предприниматели – живые люди, которым небезразлично, как к ним относится банк. Готов ли представитель банка покинуть рабочее место и приехать ради него, дать исчерпывающий ответ по телефону, не переводя звонок на «специалиста», прыгнуть в уходящий поезд, чтобы вовремя доставить документы?
За всем, что Точка делает не так, как принято, стоит один главный принцип – любовь. К клиентам, к людям, к своему делу. И у всех, кто работал над проектом, принцип такой же.
Ролик больше похож на киноэпопею, где сталкиваются два вселенских начала - великие скептики и великие мечтатели. Кто победит?
Илья Найшуллер, режиссёр:
- Эта работа во многом не похожа на всё, что я делал раньше.
Во-первых, это реклама, которая апеллирует к эмоциям и берет красотой. Это вызов для зрителя.
Во-вторых, все этюды, которые вы видите в ролике, основаны на реальных «событиях» из жизни банка, поэтому здесь есть душа.
В-третьих, мне нравится сложившаяся коллаборация между участниками проекта и ощущение, что ты делаешь что-то стоящее в компании с правильными людьми.
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Что правит миром - Любовь или Деньги?
Что приводит бизнес к успеху – холодный расчет или самоотдача?
Новая рекламная кампания Банка Точка – про тех, кто выбирает Любовь.
Любовь к своему делу, к предпринимателям, к тому, что тебя окружает.
Именно любовь – та движущая сила, которая позволяет менять мир к лучшему.
И если бизнес-процессы можно повторить, то искренние чувства скопировать нельзя, как и шедевры великих художников.
Яна Ганник, директор по маркетингу, сооснователь Банка Точка:
- Компании по всему миру делятся на два типа: первые делают бизнес, а вторые — пытаются что-то менять, быть больше, чем просто поставщик услуг или товаров.
Именно компании второго типа будут выигрывать конкурентную гонку благодаря неравнодушному отношению, любви к своему делу и пользователям.
Мы стараемся быть компанией второго типа и поддерживать такие предприятия. С момента создания команда Точки относится к работе, как к личному делу. К клиентам - как к людям, а не как к номерам счетов.
Именно об этом мы хотели сказать в своем новом рекламном ролике.
Копировать и улучшать можно сколько угодно, в этом сила конкуренции и великое благо для потребителей. Но если за этим нет любви и пассионарности — в долгосрочной перспективе такой бизнес не выживет.
Антон Рожин, копирайтер РА «Восход»:
- Точка – это бренд, бросающий вызов циничной стороне бизнеса.
Почему они это делают? Потому что их клиенты–предприниматели – живые люди, которым небезразлично, как к ним относится банк. Готов ли представитель банка покинуть рабочее место и приехать ради него, дать исчерпывающий ответ по телефону, не переводя звонок на «специалиста», прыгнуть в уходящий поезд, чтобы вовремя доставить документы?
За всем, что Точка делает не так, как принято, стоит один главный принцип – любовь. К клиентам, к людям, к своему делу. И у всех, кто работал над проектом, принцип такой же.
Ролик больше похож на киноэпопею, где сталкиваются два вселенских начала - великие скептики и великие мечтатели. Кто победит?
Илья Найшуллер, режиссёр:
- Эта работа во многом не похожа на всё, что я делал раньше.
Во-первых, это реклама, которая апеллирует к эмоциям и берет красотой. Это вызов для зрителя.
Во-вторых, все этюды, которые вы видите в ролике, основаны на реальных «событиях» из жизни банка, поэтому здесь есть душа.
В-третьих, мне нравится сложившаяся коллаборация между участниками проекта и ощущение, что ты делаешь что-то стоящее в компании с правильными людьми.
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Креативный директор: Андрей Губайдуллин<br>
Копирайтеры: Антон Рожин, Дарья Овечкина<br>
Арт-директор: Агнешка Бжезина<br>
Директор по стратегии: Дмитрий Доник<br>
Аккаунт-менеджер: Ирина Шубина<br>
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Креативный директор: Андрей Губайдуллин
Копирайтеры: Антон Рожин, Дарья Овечкина
Арт-директор: Агнешка Бжезина
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Директор по маркетингу, сооснователь Банка Точка: Яна Ганник<br>
Руководитель интернет-продвижения:Татьяна Корнаущенко<br>
Дизайнер: Константин Байдак<br>
PR-менеджер: Александра Прыткова<br>
Руководитель проектов: Софья Масленникова<br>
Руководитель проектов: Яна Истомина<br>
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Директор по маркетингу, сооснователь Банка Точка: Яна Ганник
Руководитель интернет-продвижения:Татьяна Корнаущенко
Дизайнер: Константин Байдак
PR-менеджер: Александра Прыткова
Руководитель проектов: Софья Масленникова
Руководитель проектов: Яна Истомина
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[TEXT] => <h3>Daddy’s Film Production</h3>
<p>
Режиссер: Илья Найшуллер<br>
Оператор: Владислав Опельянц<br>
Второй режиссер: Юлия Жердина<br>
Продюсеры: Егор Соломатин, Татьяна Соломатина<br>
Директор съемочной группы: Дмитрий Димчевский<br>
Замдиректора съемочной группы: Михаил Гоглов<br>
Художник-постановщик: Дмитрий Онищенко<br>
Декоратор: Вячеслав Чуликов<br>
Ассистенты по реквизиту: Александр Кучерявый, Ксения Левина<br>
Художники по костюмам: Юлия Субботина<br>
Грим: Игорь Бойко<br>
Кастинг: Маргарита Саяпина, Casting Moscow<br>
Монтаж: Владислав Каптур<br>
</p>
<h3>А также</h3>
<p>
Пост-продакшн студия: CGF<br>
VFX supervisor: Александр Горохов<br>
Art-director: Изабелла Чичонска<br>
VFX & DI producer: Екатерина Аверина<br>
Head of Production: Алена Кучерова<br>
Цветокоррекция: Максим Миронов (Colorларёк), Александр Золоторев<br>
Саунд продюсер: Илья Клюк (Blue Sun)<br>
Песня «Angel» группы Massive Attack<br>
</p>
<p>
Картины для оформления фона создали художники-предприниматели <noindex><a href="http://www.facebook.com/melentevart" >Антон Мелентьев</a></noindex> и <noindex><a href="http://Www.xkk.su" >Константин Коробов.</a></noindex>
</p>
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Режиссер: Илья Найшуллер
Оператор: Владислав Опельянц
Второй режиссер: Юлия Жердина
Продюсеры: Егор Соломатин, Татьяна Соломатина
Директор съемочной группы: Дмитрий Димчевский
Замдиректора съемочной группы: Михаил Гоглов
Художник-постановщик: Дмитрий Онищенко
Декоратор: Вячеслав Чуликов
Ассистенты по реквизиту: Александр Кучерявый, Ксения Левина
Художники по костюмам: Юлия Субботина
Грим: Игорь Бойко
Кастинг: Маргарита Саяпина, Casting Moscow
Монтаж: Владислав Каптур
А также
Пост-продакшн студия: CGF
VFX supervisor: Александр Горохов
Art-director: Изабелла Чичонска
VFX & DI producer: Екатерина Аверина
Head of Production: Алена Кучерова
Цветокоррекция: Максим Миронов (Colorларёк), Александр Золоторев
Саунд продюсер: Илья Клюк (Blue Sun)
Песня «Angel» группы Massive Attack
Картины для оформления фона создали художники-предприниматели и
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[TEXT] => <p>
Banks are all about money, right?
</p>
<p>
Banking service is all about huge amount of papers and time, right?</br>
Every banking problem can be solved according to an established pattern, right?</br>
If a banking system works, why to change it? Right?</br>
</p>
<p>
If this is right, then Tochka Bank is the wrong bank.
</p>
<p>
Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has always made Tochka the outsider and the example for other banks at the same time.
</p>
<p>
While you can replicate business processes, you cannot copy real feelings, as well as masterpieces created by great artists.
</p>
<p>
The video is more like a film epic, where two universal beginnings – great non-believers and great dreamers – clash in a battle. Who’s going to win?
</p>
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Banks are all about money, right?
Banking service is all about huge amount of papers and time, right?
Every banking problem can be solved according to an established pattern, right?
If a banking system works, why to change it? Right?
If this is right, then Tochka Bank is the wrong bank.
Everything Tochka does wrong is governed by one essential principle – love towards its clients. Understanding of the entrepreneur’s needs and the courage to break the mold has always made Tochka the outsider and the example for other banks at the same time.
While you can replicate business processes, you cannot copy real feelings, as well as masterpieces created by great artists.
The video is more like a film epic, where two universal beginnings – great non-believers and great dreamers – clash in a battle. Who’s going to win?
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Creative Director: Andrey Gubaydullin</br>
Copywriters: Anton Rozhin, Darya Ovechkina</br>
Art Director: Agnieszka Brzezina</br>
Head of strategy: Dmitry Donik</br>
Account manager: Irina Shubina</br>
</p>
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Creative Director: Andrey Gubaydullin
Copywriters: Anton Rozhin, Darya Ovechkina
Art Director: Agnieszka Brzezina
Head of strategy: Dmitry Donik
Account manager: Irina Shubina
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Head of Marketing, Tochka Bank co-founder: Yana Gannik</br>
Head of Internet Marketing: Tatyana Kornaushchenko</br>
Designer: Konstantin Baydak</br>
</p>
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Как вместить 2 000 музыкантов, 100 площадок, 50 жанров на одну афишу?
«Восход» создал для фестиваля Ural Music Night айдентику-трансформер, которая меняет свой характер в зависимости от стиля музыки и пристрастий публики.
Пять лет назад громко заявить о новом мероприятии удалось с помощью «поющих афиш». За несколько лет фестиваль превратился в одно из самых масштабных музыкальных событий страны. Ночь напролёт тысячи артистов сменяют друг друга на сотнях городских площадок.
Задача
Фестивалю потребовалась новая айдентика, которая подойдет всем участникам - от Оперного театра до кантри-бара, от модного диджея до оркестра народных инструментов.
Инсайт
Дизайн-директор РА «Восход» Владислав Деревянных:
- Новый логотип фестиваля меняет свой характер в зависимости от музыкальных жанров, а афиши легко адаптируются под разное количество коллективов и хэдлайнеров на каждой площадке.
В основу графического образа легли силуэты Уральских гор и эффект рваной уличной афиши. В итоге родились десятки вариаций дизайн-шаблонов айдентики, сотни живых постеров и узнаваемый стиль фестиваля Ural Music Night.
Решение
Каждая афиша фестиваля будто собрана из частей разных постеров.
Динамичный образ оборванных в спешке плакатов понятен каждому, кто следит за музыкальными событиями – одна афиша наслаивается на другую, события, жанры, артисты торопятся сменить друг друга.
Блоки афиши-трансформера статичны и несут важную информацию: верхняя часть – о фестивале, средняя – о конкретной площадке, нижняя - о музыкантах и хедлайнерах.
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Как вместить 2 000 музыкантов, 100 площадок, 50 жанров на одну афишу?
«Восход» создал для фестиваля Ural Music Night айдентику-трансформер, которая меняет свой характер в зависимости от стиля музыки и пристрастий публики.
Пять лет назад громко заявить о новом мероприятии удалось с помощью «поющих афиш». За несколько лет фестиваль превратился в одно из самых масштабных музыкальных событий страны. Ночь напролёт тысячи артистов сменяют друг друга на сотнях городских площадок.
Задача
Фестивалю потребовалась новая айдентика, которая подойдет всем участникам - от Оперного театра до кантри-бара, от модного диджея до оркестра народных инструментов.
Инсайт
Дизайн-директор РА «Восход» Владислав Деревянных:
- Новый логотип фестиваля меняет свой характер в зависимости от музыкальных жанров, а афиши легко адаптируются под разное количество коллективов и хэдлайнеров на каждой площадке.
В основу графического образа легли силуэты Уральских гор и эффект рваной уличной афиши. В итоге родились десятки вариаций дизайн-шаблонов айдентики, сотни живых постеров и узнаваемый стиль фестиваля Ural Music Night.
Решение
Каждая афиша фестиваля будто собрана из частей разных постеров.
Динамичный образ оборванных в спешке плакатов понятен каждому, кто следит за музыкальными событиями – одна афиша наслаивается на другую, события, жанры, артисты торопятся сменить друг друга.
Блоки афиши-трансформера статичны и несут важную информацию: верхняя часть – о фестивале, средняя – о конкретной площадке, нижняя - о музыкантах и хедлайнерах.
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Креативный директор: Андрей Губайдуллин</br>
Дизайн-директор: Владислав Деревянных</br>
Арт-директор: Кирилл Ратман</br>
Дизайнеры: Максим Гейченко, Алексей Климов</br>
Звук: Михаил Кокорин</br>
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Креативный директор: Андрей Губайдуллин
Дизайн-директор: Владислав Деревянных
Арт-директор: Кирилл Ратман
Дизайнеры: Максим Гейченко, Алексей Климов
Звук: Михаил Кокорин
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[VALUE] => 983
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При помощи готовых шаблонов каждая площадка своими силами смогла создать оригинальные афиши, буклеты и сувениры, сохраняя единый стиль мероприятия. А фестиваль в 2018 г. побил новый рекорд - 200 000 посетителей за одну ночь!
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При помощи готовых шаблонов каждая площадка своими силами смогла создать оригинальные афиши, буклеты и сувениры, сохраняя единый стиль мероприятия. А фестиваль в 2018 г. побил новый рекорд - 200 000 посетителей за одну ночь!
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Директор: Евгений Горенбург</br>
Исполнительный директор: Наталья Шмелькова</br>
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Директор: Евгений Горенбург
Исполнительный директор: Наталья Шмелькова
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[TIMESTAMP_X] => 2017-07-27 14:58:22
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[HINT] =>
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[TEXT] => Ural Music Night
[TYPE] => HTML
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[HINT] =>
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[VALUE] => Array
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[TEXT] => <p>
Ural Music Night is Russia’s big event that takes place in Ural.
</p>
<p>
<span class="lid">
1 night, 2 000 musicians, 100 stages, 50 music genres.</br>
And only one identity, suitable for any venue from the Opera theatre to a fancy bar. </span>
</p>
<h2>Insight</h2>
<p>
The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another.
</p>
<h2>Decision</h2>
<p>
Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains.
</p>
<p>
Layers of the posters are informative as well: the main upper layer is about the festival, the middle one is about the particular stages, the lower layer tells about the musicians and schedules.
</p>
<h2>Results</h2>
<p>
Every venue could create unique ad posters, leaflets and souvenirs on their own using ready-made patterns, thus corresponding to the original style of the festival.
</p>
<p>
In 2018 the festival grew by a record number of visitors - plus 200 000 guests!
</p>
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[TEXT] =>
Ural Music Night is Russia’s big event that takes place in Ural.
1 night, 2 000 musicians, 100 stages, 50 music genres.
And only one identity, suitable for any venue from the Opera theatre to a fancy bar.
Insight
The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another.
Decision
Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains.
Layers of the posters are informative as well: the main upper layer is about the festival, the middle one is about the particular stages, the lower layer tells about the musicians and schedules.
Results
Every venue could create unique ad posters, leaflets and souvenirs on their own using ready-made patterns, thus corresponding to the original style of the festival.
In 2018 the festival grew by a record number of visitors - plus 200 000 guests!
[TYPE] => HTML
)
[~DESCRIPTION] =>
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[TYPE] => HTML
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[TEXT] =>
[TYPE] => HTML
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[HINT] =>
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[VALUE] => Array
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[TEXT] => Creative Director: Andrey Gubaydullin</br>
Design Director: Vladislav Derevyannikh</br>
Art Director: Kirill Ratman</br>
Designers: Aleksey Klimov, Maxim Geychenko</br>
Sound design: Misha Kokorin</br>
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Design Director: Vladislav Derevyannikh
Art Director: Kirill Ratman
Designers: Aleksey Klimov, Maxim Geychenko
Sound design: Misha Kokorin
[TYPE] => HTML
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[~NAME] => Кредитсы агентство Eng
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[TYPE] => HTML
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[TEXT] =>
[TYPE] => HTML
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
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[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
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(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
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[TIMESTAMP_X] => 2017-11-16 09:57:24
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[NAME] => Кредитсы клиент Eng
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[SORT] => 500
[CODE] => EN_clients_work
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(
[TEXT] =>
[TYPE] => HTML
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[XML_ID] =>
[FILE_TYPE] =>
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[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 11571
[VALUE] => Array
(
[TEXT] => Head of marketing: Natalya Shmelkova </br>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Head of marketing: Natalya Shmelkova
[TYPE] => HTML
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[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
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[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
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[SORT] => 500
[CODE] => EN_creative
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(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[WITH_DESCRIPTION] => N
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
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[WITH_DESCRIPTION] => N
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
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[TEXT] =>
[TYPE] => HTML
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[XML_ID] =>
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
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[DEFAULT_VALUE] =>
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 11572
[VALUE] => Да
[DESCRIPTION] =>
[VALUE_ENUM] => Да
[VALUE_XML_ID] => Y
[VALUE_SORT] => 500
[VALUE_ENUM_ID] => 9
[~VALUE] => Да
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
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[TIMESTAMP_X] => 2016-04-01 12:19:14
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[XML_ID] =>
[FILE_TYPE] =>
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[WITH_DESCRIPTION] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[0] =>
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[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
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(
[0] =>
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[~NAME] => Услуга
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[DISPLAY_VALUE] => Дизайн
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[~ID] => 9
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[~IBLOCK_TYPE_ID] => content
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В 2014 году единственный независимый телеканал «Дождь» по приказу «сверху» был отключен от основных спутниковых и кабельных провайдеров.
«Дождь» продолжает вещать через интернет. Но доступ к большинству материалов теперь есть только по платной подписке - каналу приходится выживать.
В конце 2018 года «Дождь» обратился в РА «Восход» с задачей увеличить число подписчиков.
Идея
Андрей Губайдуллин, креативный директор РА «Восход»:
- Мы решили напомнить Президенту его обещание избавить канал от избыточного внимания контролирующих органов. Он публично заявлял об этом на своих пресс-конференциях в 2015, 2016 и в 2017 гг.. А людям предложили самостоятельно получить доступ к правде, «выполнив» обещание Президента.
Механика
Перед очередной пресс-конференцией в декабре 2018 года была запущена акция «Путин включает Дождь». Сначала было отправлено 3 000 приглашений чиновникам войти на сайт «по портрету», используя изображение, которое у каждого висит в кабинете.
Генеральный директор Дождя Наталья Синдеева:
- Акция вызвала большой интерес — мы увидели это в статистике сайта. Судя по всему, госслужащих заинтересовал и контент канала, и новая льгота, и возможность стряхнуть пыль с портрета.
После этого был открыт доступ к акции для всех желающих. Каждый мог получить полный доступ к материалам канала на 24 часа, показав портрет президента в веб-камеру.
Диджитал
Для аутентификации использовалась технология машинного зрения, которая распознавала корректное изображение. Не обошлось без лёгкого троллинга. Если веб-камере предлагали фотографию Навального, открывался доступ к его Youtube-каналу. Поклонников Митрополита Кирилла вели на канал «СПАС».
20 декабря на пресс-конференции Владимира Путина журналист канала официально «включил» «Дождь», показав в веб-камеру лик живого президента.
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В 2014 году единственный независимый телеканал «Дождь» по приказу «сверху» был отключен от основных спутниковых и кабельных провайдеров.
«Дождь» продолжает вещать через интернет. Но доступ к большинству материалов теперь есть только по платной подписке - каналу приходится выживать.
В конце 2018 года «Дождь» обратился в РА «Восход» с задачей увеличить число подписчиков.
Идея
Андрей Губайдуллин, креативный директор РА «Восход»:
- Мы решили напомнить Президенту его обещание избавить канал от избыточного внимания контролирующих органов. Он публично заявлял об этом на своих пресс-конференциях в 2015, 2016 и в 2017 гг.. А людям предложили самостоятельно получить доступ к правде, «выполнив» обещание Президента.
Механика
Перед очередной пресс-конференцией в декабре 2018 года была запущена акция «Путин включает Дождь». Сначала было отправлено 3 000 приглашений чиновникам войти на сайт «по портрету», используя изображение, которое у каждого висит в кабинете.
Генеральный директор Дождя Наталья Синдеева:
- Акция вызвала большой интерес — мы увидели это в статистике сайта. Судя по всему, госслужащих заинтересовал и контент канала, и новая льгота, и возможность стряхнуть пыль с портрета.
После этого был открыт доступ к акции для всех желающих. Каждый мог получить полный доступ к материалам канала на 24 часа, показав портрет президента в веб-камеру.
Диджитал
Для аутентификации использовалась технология машинного зрения, которая распознавала корректное изображение. Не обошлось без лёгкого троллинга. Если веб-камере предлагали фотографию Навального, открывался доступ к его Youtube-каналу. Поклонников Митрополита Кирилла вели на канал «СПАС».
20 декабря на пресс-конференции Владимира Путина журналист канала официально «включил» «Дождь», показав в веб-камеру лик живого президента.
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Креативный директор: Андрей Губайдуллин<br>
Копирайтеры: Антон Мамыкин, Александр Синюк<br>
Арт-директор: Владислав Деревянных<br>
Диджитал креативный директор: Дмитрий Маслаков<br>
Диджитал арт-директор: Анна Маслякова<br>
Техлид и разработчик: Валерий Захаров<br>
Дизайнеры: Алексей Климов, Максим Гейченко, Кирилл Ратман<br>
Продюсер: Елизавета Ларионова<br>
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Арт-директор: Владислав Деревянных
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Техлид и разработчик: Валерий Захаров
Дизайнеры: Алексей Климов, Максим Гейченко, Кирилл Ратман
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 12237
[VALUE] => 1035
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 1035
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 12238
[VALUE] => Array
(
[TEXT] => <p>
Синдеева Наталья, генеральный директор <br>
Перепелова Александра, главный редактор <br>
Гуляева Светлана, исполнительный продюсер
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Синдеева Наталья, генеральный директор
Перепелова Александра, главный редактор
Гуляева Светлана, исполнительный продюсер
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 12239
[1] => 12240
[2] => 12241
)
[VALUE] => Array
(
[0] => Array
(
[TEXT] => <h3>16.7 % </h3>
<p>
составила конверсия входа на сайт «по портрету»
</p>
[TYPE] => HTML
)
[1] => Array
(
[TEXT] => <h3>на 3,9 % </h3>
<p>
выросло число подписчиков за 2 недели
</p>
[TYPE] => HTML
)
[2] => Array
(
[TEXT] => <h3>14 млн.</h3>
<p>
media impressions
</p>
[TYPE] => HTML
)
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => Array
(
[TEXT] => 16.7 %
составила конверсия входа на сайт «по портрету»
[TYPE] => HTML
)
[1] => Array
(
[TEXT] => на 3,9 %
выросло число подписчиков за 2 недели
[TYPE] => HTML
)
[2] => Array
(
[TEXT] => 14 млн.
media impressions
[TYPE] => HTML
)
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10597
[VALUE] => 906
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 906
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 12242
[VALUE] => Putin turns on the Rain
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Putin turns on the Rain
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 12243
[VALUE] => Array
(
[TEXT] => TV RAIN
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => TV RAIN
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 12244
[VALUE] => Array
(
[TEXT] => <p>
There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media.
There is no other opinion in Russia, since 2014 TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’.
</p>
<p>
TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get an access to truth only through paid subscriptions.
</p>
<p>
In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen.
</p>
<p>
A week before the regular press conference we launched ‘Putin turns on the Rain’.
Everyone could get access to TV Rains’s broadcast for 24 hours if they demonstrated the president’s portrait to the web camera.
</p>
<p>
The project was trending both in press and among ordinary users, as it resulted in lots of posts, memes, reaction videos and photos. The officials actively used Rain’s new feature too, as they all have the necessary portrait.
Right at the press conference, a journalist officially ‘turned Rain on’ using the real president’s face.
</p>
<p>
As a result - 14,520,076 media impressions.
Conversion rate 16.7% (every sixth person opened the access).
For two weeks only the number of subscribers grew by 3.9 %.
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
There is no censorship and no problems in Russia. At least, that’s what they say officially in mass media.
There is no other opinion in Russia, since 2014 TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’.
TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get an access to truth only through paid subscriptions.
In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen.
A week before the regular press conference we launched ‘Putin turns on the Rain’.
Everyone could get access to TV Rains’s broadcast for 24 hours if they demonstrated the president’s portrait to the web camera.
The project was trending both in press and among ordinary users, as it resulted in lots of posts, memes, reaction videos and photos. The officials actively used Rain’s new feature too, as they all have the necessary portrait.
Right at the press conference, a journalist officially ‘turned Rain on’ using the real president’s face.
As a result - 14,520,076 media impressions.
Conversion rate 16.7% (every sixth person opened the access).
For two weeks only the number of subscribers grew by 3.9 %.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 12245
[VALUE] => Array
(
[TEXT] => <p>
Creative Director: Andrey Gubaydullin</br>
Copywriters: Anton Mamykin, Alexander Sinyuk</br>
Art Director: Vladislav Derevyannikh</br>
Digital Creative Director: Dmitry Maslakov</br>
Developer: Valery Zakharov</br>
Digital Art Director: Anna Maslyakova</br>
Designers: Aleksey Klimov, Maksim Geychenko, Kirill Ratman</br>
Producer: Elizaveta Larionova</br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Creative Director: Andrey Gubaydullin
Copywriters: Anton Mamykin, Alexander Sinyuk
Art Director: Vladislav Derevyannikh
Digital Creative Director: Dmitry Maslakov
Developer: Valery Zakharov
Digital Art Director: Anna Maslyakova
Designers: Aleksey Klimov, Maksim Geychenko, Kirill Ratman
Producer: Elizaveta Larionova
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
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Кафе-пекарня «Буше», место романтических встреч, и группа «Сансара» с новой песней о любви «Тянет в сторону тебя». Что их объединяет?
Аудитория, которая привыкла делиться самым важным в социальных сетях.
Мы решили построить кампанию на реальной истории любви. Встречайте: влюбленный кондитер «Буше» Николай! Мы помогли ему признаться в своих чувствах через инстаграмы людей, на которых подписана его любимая девушка.
За сутки Николай ворвался в сотни Stories известных
- музыкантов (Noize MC, Krec, Лёва Би-2, Катя Павлова, Олег Нестеров, группа Хлеб),
- актёров (Александр Головин, Павел Баршак, Шумакова Мария),
- комиков (Дмитрий Хасис, Александр Незлобин),
- спортсменов (Артём Тарасов),
- теле- и радиоведущих (Михаил Козырев, Алекс Дубас),
- танцоров (премьер балета Михайловского театра Марат Шемиунов, Максим Саблин, Андрей Драгунов),
- фотографов, блогеров, моделей и множества обычных друзей возлюбленной.
Stories увидели более 3 миллионов человек. Силой любви мы заставили всю страну заговорить о последнем романтике. Тысячи фолловеров ждали реакцию девушки.
Всё «сложилось»! Николай и девушка встретились друг с другом… в кондитерской «Буше»… в клипе группы «Сансара».
Клип попал в тренды Youtube, на музыкальные ТВ-каналы и был просмотрен более 4 млн. раз в социальных сетях.
Целый месяц все столы в кондитерской были забронированы - люди хотели лично познакомиться со знаменитым кондитером.
[~DETAIL_TEXT] =>
Кафе-пекарня «Буше», место романтических встреч, и группа «Сансара» с новой песней о любви «Тянет в сторону тебя». Что их объединяет?
Аудитория, которая привыкла делиться самым важным в социальных сетях.
Мы решили построить кампанию на реальной истории любви. Встречайте: влюбленный кондитер «Буше» Николай! Мы помогли ему признаться в своих чувствах через инстаграмы людей, на которых подписана его любимая девушка.
За сутки Николай ворвался в сотни Stories известных
- музыкантов (Noize MC, Krec, Лёва Би-2, Катя Павлова, Олег Нестеров, группа Хлеб),
- актёров (Александр Головин, Павел Баршак, Шумакова Мария),
- комиков (Дмитрий Хасис, Александр Незлобин),
- спортсменов (Артём Тарасов),
- теле- и радиоведущих (Михаил Козырев, Алекс Дубас),
- танцоров (премьер балета Михайловского театра Марат Шемиунов, Максим Саблин, Андрей Драгунов),
- фотографов, блогеров, моделей и множества обычных друзей возлюбленной.
Stories увидели более 3 миллионов человек. Силой любви мы заставили всю страну заговорить о последнем романтике. Тысячи фолловеров ждали реакцию девушки.
Всё «сложилось»! Николай и девушка встретились друг с другом… в кондитерской «Буше»… в клипе группы «Сансара».
Клип попал в тренды Youtube, на музыкальные ТВ-каналы и был просмотрен более 4 млн. раз в социальных сетях.
Целый месяц все столы в кондитерской были забронированы - люди хотели лично познакомиться со знаменитым кондитером.
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)
[PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 10550
[1] => 10551
[2] => 10552
)
[VALUE] => Array
(
[0] => 7
[1] => 15
[2] => 89
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 7
[1] => 15
[2] => 89
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
)
[type_bus] => Array
(
[ID] => 2
[TIMESTAMP_X] => 2016-03-24 12:19:09
[IBLOCK_ID] => 1
[NAME] => Сфера
[ACTIVE] => Y
[SORT] => 500
[CODE] => type_bus
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 5
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10553
[VALUE] => 12
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 12
[~DESCRIPTION] =>
[~NAME] => Сфера
[~DEFAULT_VALUE] =>
)
[main_video] => Array
(
[ID] => 7
[TIMESTAMP_X] => 2016-04-01 15:43:07
[IBLOCK_ID] => 1
[NAME] => Основное видео
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10554
[VALUE] => https://youtu.be/qxMvuo_viP4
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => https://youtu.be/qxMvuo_viP4
[~DESCRIPTION] =>
[~NAME] => Основное видео
[~DEFAULT_VALUE] =>
)
[workers] => Array
(
[ID] => 8
[TIMESTAMP_X] => 2017-07-14 12:41:03
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство
[ACTIVE] => Y
[SORT] => 500
[CODE] => workers
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 10555
[VALUE] => Array
(
[TEXT] => <p>
Креативный директор: Андрей Губайдуллин</br>
Копирайтеры: Дарья Овечкина, Антон Рожин, Георгий Корнилов, Артем Епанчинцев, Александр Гагарин</br>
Постпродакшн: Илья Линецкий</br>
Звук: Михаил Кокорин
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Креативный директор: Андрей Губайдуллин
Копирайтеры: Дарья Овечкина, Антон Рожин, Георгий Корнилов, Артем Епанчинцев, Александр Гагарин
Постпродакшн: Илья Линецкий
Звук: Михаил Кокорин
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[audio] => Array
(
[ID] => 12
[TIMESTAMP_X] => 2016-04-04 15:00:28
[IBLOCK_ID] => 1
[NAME] => Аудио
[ACTIVE] => Y
[SORT] => 500
[CODE] => audio
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Аудио
[~DEFAULT_VALUE] =>
)
[cite] => Array
(
[ID] => 13
[TIMESTAMP_X] => 2017-07-14 14:13:56
[IBLOCK_ID] => 1
[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 10556
[1] => 10557
[2] => 10558
)
[VALUE] => Array
(
[0] => Буше
[1] => Сансара
[2] => креатив
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => Буше
[1] => Сансара
[2] => креатив
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
)
[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10559
[VALUE] => 10
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 10
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10560
[VALUE] => 983
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 983
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10561
[VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/qxMvuo_viP4" frameborder="0" allowfullscreen></iframe>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10562
[VALUE] => 884
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 884
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
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[HINT] =>
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Two Brands: Bushe Bakery Cafe, the perfect place for a date, has opened a new location, and the Sansara Band, with a new love song - both wanted to reach the same audience: those who like to share their most important experiences on social media.
</p>
<p>
The campaign was born from a real love story.
Meet Nikolay, Bushe's young baker, who fell in love. We helped him relate his feelings via Instagram Stories for the people followed by the girl he loves.
In one day, he broke through into over 100 Instagram Stories belonging to famous musicians, actors, comedians, TV and radio stars, dancers, photographers, models, and many of her friends.
</p>
<p>
Over 3 million people watched the stories.
With no budget, and just the power of love to go on, we had the whole country talking about the "Last Romantic."
Everyone was waiting for the girl's reaction. And, in a few days, they met in the new Bushe Bakery Cafe...in Sansara's music video.
</p>
<p>
The video was featured on YouTube Trends, was broadcast on TV, and received over 4 million views on social media.
The bakery was booked solid for a whole month, as everyone wanted to see the famous baker, who is still working at that location.
</p>
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The campaign was born from a real love story.
Meet Nikolay, Bushe's young baker, who fell in love. We helped him relate his feelings via Instagram Stories for the people followed by the girl he loves.
In one day, he broke through into over 100 Instagram Stories belonging to famous musicians, actors, comedians, TV and radio stars, dancers, photographers, models, and many of her friends.
Over 3 million people watched the stories.
With no budget, and just the power of love to go on, we had the whole country talking about the "Last Romantic."
Everyone was waiting for the girl's reaction. And, in a few days, they met in the new Bushe Bakery Cafe...in Sansara's music video.
The video was featured on YouTube Trends, was broadcast on TV, and received over 4 million views on social media.
The bakery was booked solid for a whole month, as everyone wanted to see the famous baker, who is still working at that location.
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[HINT] =>
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[VALUE] => Array
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[TEXT] => <p>
Creative Director: Andrey Gubaydullin<br>
Copywriters: Daria Ovechkina, Anton Rozhin, Georgij Kornilov, Artem Epanchincev, Aleksandr Gagarin<br>
Production: Stereotactics<br>
Postproduction:Ilya Linetsky<br>
Sound: Mihail Kokorin<br>
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Production: Stereotactics
Postproduction:Ilya Linetsky
Sound: Mihail Kokorin
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[TEXT] =>
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[HINT] =>
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[HINT] =>
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[XML_ID] =>
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
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[~DEFAULT_VALUE] => Array
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[TEXT] =>
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[EN_effects] => Array
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[TIMESTAMP_X] => 2017-11-20 15:18:35
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[DEFAULT_VALUE] => Array
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[TEXT] =>
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
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[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
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[EN_credits_other] => Array
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[DEFAULT_VALUE] => Array
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[TEXT] =>
[TYPE] => HTML
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[~DEFAULT_VALUE] => Array
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[TEXT] =>
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[XML_ID] =>
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10568
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[DESCRIPTION] =>
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[~DESCRIPTION] =>
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Банк Точка особенный. Это первый в мире онлайн-банк для предпринимателей. Не имеет офисов, не работает с частными лицами, круглосуточно проводит платежи. Но самое главное - здесь никто не работает!
В Точке - создают.
Здесь нет привычных боссов и подчиненных, дресс-кода или служебных записок. Только самоорганизация. Только хардкор.
При этом банку очень нужны сотрудники – крутые профессионалы с высоким уровнем самосознания, ответственности и инициативности. Таких людей сложно «опознать» по резюме. Именно поэтому банк решил создать свой HR-бренд и поток желающих влиться в команду.
Дмитрий Доник, стратег РА «Восход»:
- В ситуации, когда интеллектуалов хантят еще со школьной скамьи, привлечь их может только свобода в сочетании с интересными задачами и высоким уровнем ответственности. Мы не стали делать акцент на профессиональных качествах кандидатов. Вся рекламная кампания для HR-бренда Банка Точка направлена на поиск людей с определенными ценностями.
Рекламная кампания разрывает все шаблонные представления о работе.
Андрей Губайдуллин, креативный директор РА «Восход»:
- Слово «работа» имеет выраженные коннотации: «с 9:00 до 18:00», «начальник», «дресс-код», «от зарплаты до зарплаты». В ролике мы говорим о «неработе», а значит, у нас будет «нерезюме», «несобеседование», «неколлеги» и «несовещания» - на «неработе» всё иначе!
В рамках кампании помимо ролика будут задействованы баннеры, посадочные страницы, спецпроект.
Яна Ганник, сооснователь Точки:
- В Точке - 4 главные ценности, на которых построено всё: «не ждите спокойной жизни», «относитесь к каждому клиенту как к единственному», «берегите друг друга» и «всё зависит от вас». Мы привыкли относиться к своему делу не как к работе, не уважаем корпоративный булшит, kpi и регламенты, дресс-код, державные кабинеты и служебки. Всё это только мешает делать что-то полезное, создавать новые сервисы и менять мир. Мы ищем близких нам по духу людей, которые не могут и не хотят «работать». Мы ищем тех, кто жаждет «создавать».
P.S. Один из принципов Точки – возможность выбрать роль в компании. В том числе, при создании рекламного фильма банка! Угадайте, какие роли в фильме исполняют реальные сотрудники Банка Точка.
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Банк Точка особенный. Это первый в мире онлайн-банк для предпринимателей. Не имеет офисов, не работает с частными лицами, круглосуточно проводит платежи. Но самое главное - здесь никто не работает!
В Точке - создают.
Здесь нет привычных боссов и подчиненных, дресс-кода или служебных записок. Только самоорганизация. Только хардкор.
При этом банку очень нужны сотрудники – крутые профессионалы с высоким уровнем самосознания, ответственности и инициативности. Таких людей сложно «опознать» по резюме. Именно поэтому банк решил создать свой HR-бренд и поток желающих влиться в команду.
Дмитрий Доник, стратег РА «Восход»:
- В ситуации, когда интеллектуалов хантят еще со школьной скамьи, привлечь их может только свобода в сочетании с интересными задачами и высоким уровнем ответственности. Мы не стали делать акцент на профессиональных качествах кандидатов. Вся рекламная кампания для HR-бренда Банка Точка направлена на поиск людей с определенными ценностями.
Рекламная кампания разрывает все шаблонные представления о работе.
Андрей Губайдуллин, креативный директор РА «Восход»:
- Слово «работа» имеет выраженные коннотации: «с 9:00 до 18:00», «начальник», «дресс-код», «от зарплаты до зарплаты». В ролике мы говорим о «неработе», а значит, у нас будет «нерезюме», «несобеседование», «неколлеги» и «несовещания» - на «неработе» всё иначе!
В рамках кампании помимо ролика будут задействованы баннеры, посадочные страницы, спецпроект.
Яна Ганник, сооснователь Точки:
- В Точке - 4 главные ценности, на которых построено всё: «не ждите спокойной жизни», «относитесь к каждому клиенту как к единственному», «берегите друг друга» и «всё зависит от вас». Мы привыкли относиться к своему делу не как к работе, не уважаем корпоративный булшит, kpi и регламенты, дресс-код, державные кабинеты и служебки. Всё это только мешает делать что-то полезное, создавать новые сервисы и менять мир. Мы ищем близких нам по духу людей, которые не могут и не хотят «работать». Мы ищем тех, кто жаждет «создавать».
P.S. Один из принципов Точки – возможность выбрать роль в компании. В том числе, при создании рекламного фильма банка! Угадайте, какие роли в фильме исполняют реальные сотрудники Банка Точка.
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Креативный директор - Андрей Губайдуллин<br>
Копирайтер - Антон Мамыкин<br>
Арт-директора - Владислав Деревянных, Алексей Климов, Максим Гейченко, Кирилл Ратман<br>
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[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[XML_ID] =>
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[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10361
[VALUE] => 1032
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~DESCRIPTION] =>
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[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10362
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[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 10363
[VALUE] => 872
[DESCRIPTION] =>
[VALUE_ENUM] =>
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[gallery] => Array
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
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[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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(
[TEXT] =>
[TYPE] => HTML
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[TIMESTAMP_X] => 2017-07-14 14:12:21
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[NAME] => Кредитсы клиент
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[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 10364
[VALUE] => Array
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[TEXT] => <p>
Директор по маркетингу, сооснователь Точки - Яна Ганник <br>
Руководитель направления по маркетинговым коммуникациям - Елена Зубарева<br>
Руководитель интернет-продвижения - Татьяна Корнаущенко<br>
Интернет-маркетолог - Владимир Рыбинцев <br>
Дизайнер - Константин Байдак <br>
Маркетолог - Илья Черкашин
</p>
[TYPE] => HTML
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[VALUE_XML_ID] =>
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Директор по маркетингу, сооснователь Точки - Яна Ганник
Руководитель направления по маркетинговым коммуникациям - Елена Зубарева
Руководитель интернет-продвижения - Татьяна Корнаущенко
Интернет-маркетолог - Владимир Рыбинцев
Дизайнер - Константин Байдак
Маркетолог - Илья Черкашин
[TYPE] => HTML
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[~NAME] => Кредитсы клиент
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(
[TEXT] =>
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(
[TEXT] =>
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[PROPERTY_TYPE] => S
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[USER_TYPE] => HTML
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(
[height] => 200
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[HINT] =>
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[~DESCRIPTION] =>
[~NAME] => Креатив
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(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
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[NAME] => Брэндинг
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[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] => HTML
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[height] => 200
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[HINT] =>
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[~DESCRIPTION] =>
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(
[TEXT] =>
[TYPE] => HTML
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)
[digital] => Array
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[ID] => 40
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[NAME] => Диджитал
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[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[XML_ID] =>
[FILE_TYPE] =>
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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(
[TEXT] =>
[TYPE] => HTML
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)
[media] => Array
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(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[XML_ID] =>
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
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[~NAME] => Медиа
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(
[TEXT] =>
[TYPE] => HTML
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[effects] => Array
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[CODE] => effects
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[VERSION] => 1
[USER_TYPE] => HTML
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(
[height] => 200
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[HINT] =>
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[~NAME] => Эффективность
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(
[TEXT] =>
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[credits_other] => Array
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[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] => 10365
[VALUE] => Array
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[TEXT] => <h3>Film Production: Stereotactic</h3>
<p>
Режиссёр-постановщик - Мария Эм<br>
Арт-директор - Роман Ким<br>
Оператор-постановщик - Денис Фирстов<br>
Продюсер - Евгения Афанасьева<br>
Ассистент продюсера - Никита Микитин<br>
Художник-постановщик - Алексей Гарикович<br>
Музыка MUNNYCAT You + Me
</p>
[TYPE] => HTML
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[TEXT] => Film Production: Stereotactic
Режиссёр-постановщик - Мария Эм
Арт-директор - Роман Ким
Оператор-постановщик - Денис Фирстов
Продюсер - Евгения Афанасьева
Ассистент продюсера - Никита Микитин
Художник-постановщик - Алексей Гарикович
Музыка MUNNYCAT You + Me
[TYPE] => HTML
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[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PREVIEW_VIDEO] => Array
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 10367
[VALUE] => Array
(
[TEXT] => Tochka Bank
[TYPE] => HTML
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[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Tochka Bank
[TYPE] => HTML
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[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
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(
[TYPE] => HTML
[TEXT] =>
)
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] => 10368
[VALUE] => Array
(
[TEXT] => <p>
Tochka Bank is special. It is the world’s first online-bank for entrepreneurs. It does not have off-line offices and does not offer services for individuals; it conducts payments 24/7. The most important thing is that at Tochka Bank they don’t work.
</p>
<p>
At Tochka Bank they create.
You will not find any typical bosses and their employees, any dress code or memos. Only self-management, only hardcore.
</p>
<p>
The Bank needs new coworkers badly, and they are looking for big professionals with high level of self-consciousness, responsibility and initiative. It’s not an easy job to distinguish this kind of people judging from information on a resume. That’s why the Bank has made a decision to create an HR-brand of their own, thus organizing a flow of candidates.
</p>
<br>
<b>Dmitry Donik, Voskhod strategy developer:</b><br>
<p>
- Good specialists are hunted for from their school years, so the only thing that could attract them is freedom combined with challenging tasks and high level of responsibility. We decided not to emphasize professional qualities. The aim of the Tochka HR-brand’s advertising campaign is to look for people with particular life values.
</p>
<p>Advertising campaign breaks all the mold in terms of ready-made opinions about work.
</p>
<br>
<b>Andrey Gubaydullin, Voskhod creative director:</b><br>
<p>
- The word «job» itself has distinctive connotations – from 9 a.m. till 6 p.m., boss, dress-code and paycheck-to-paycheck. In our video we speak about not-a-job, so we’ll have not-a-resume, not-a-job-interview, not-colleagues, not-a-stuff-meeting, cause it’s all different at not-job!
</p>
The campaign also includes banners, landing pages and a special project.
</p>
<br>
<b>Yana Gannik, Tochka’s co-founder:</b><br>
<p>
- At Tochka, we have four keystone values: don’t expect your life to be calm and easy, treat every client as your only client, take care of each other and it all depends on you. We believe that the things we do are not a job in its stereotypical meaning. We hold no respect to all that corporate bullshit, KPIs and regulations, dress code, solemnly looking offices and memos. All of these can only prevent us from doing something useful, from creating new services and changing the world. We are looking for our soul mates, for people who are not able to and don’t really want to “work”. We are looking for those, who crave to "create".
</p>
<p>
P.S. One of other Tochka’s principles is that you can choose your role in the company, including the role in the advertising clip. Can you guess who of the actors are actually Tochka Bank’s employees?
</p>
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Tochka Bank is special. It is the world’s first online-bank for entrepreneurs. It does not have off-line offices and does not offer services for individuals; it conducts payments 24/7. The most important thing is that at Tochka Bank they don’t work.
At Tochka Bank they create.
You will not find any typical bosses and their employees, any dress code or memos. Only self-management, only hardcore.
The Bank needs new coworkers badly, and they are looking for big professionals with high level of self-consciousness, responsibility and initiative. It’s not an easy job to distinguish this kind of people judging from information on a resume. That’s why the Bank has made a decision to create an HR-brand of their own, thus organizing a flow of candidates.
Dmitry Donik, Voskhod strategy developer:
- Good specialists are hunted for from their school years, so the only thing that could attract them is freedom combined with challenging tasks and high level of responsibility. We decided not to emphasize professional qualities. The aim of the Tochka HR-brand’s advertising campaign is to look for people with particular life values.
Advertising campaign breaks all the mold in terms of ready-made opinions about work.
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- The word «job» itself has distinctive connotations – from 9 a.m. till 6 p.m., boss, dress-code and paycheck-to-paycheck. In our video we speak about not-a-job, so we’ll have not-a-resume, not-a-job-interview, not-colleagues, not-a-stuff-meeting, cause it’s all different at not-job!
The campaign also includes banners, landing pages and a special project.
Yana Gannik, Tochka’s co-founder:
- At Tochka, we have four keystone values: don’t expect your life to be calm and easy, treat every client as your only client, take care of each other and it all depends on you. We believe that the things we do are not a job in its stereotypical meaning. We hold no respect to all that corporate bullshit, KPIs and regulations, dress code, solemnly looking offices and memos. All of these can only prevent us from doing something useful, from creating new services and changing the world. We are looking for our soul mates, for people who are not able to and don’t really want to “work”. We are looking for those, who crave to "create".
P.S. One of other Tochka’s principles is that you can choose your role in the company, including the role in the advertising clip. Can you guess who of the actors are actually Tochka Bank’s employees?
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Creative director – Andrey Gubaydullin <br>
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Account manager – Irina Shubina <br>
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Полис ОСАГО для автомобилистов Казахстана — вынужденное зло, реальной помощи от страховки никто не ждёт.
Кто выручит в дороге?
Вытянет на тросе, поменяет запаску?
Только друзья.
Страховая компания «Amanat» кардинально отличается от конкурентов. Помогает в сложных ситуациях, не юлит при выплатах, не затягивает сроки, не пишет важные условия мелким шрифтом.
Кстати, слово «аманат» по-казахски звучит как аналог русской фразы «береги себя», которую говорят только дорогим людям.
Задача рекламной кампании — рассказать, что сервис для группы «Amanat» – не пустое слово. А дружелюбность и эмпатия по отношению к клиентам входят в систему ценностей.
Каждая ситуация в ролике возвращает героев в теплые детские воспоминания. Ведь самая беззаветная дружба и чистые отношения — из детства.
Фокус в том, что сейчас помощь и заботу можно купить за один клик. Минуя сложные агентские схемы и формальные гарантии.
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Как показать разницу между пропагандой и объективными новостями?
Идея
Мы провели эксперимент — создали два искусственных интеллекта, которых воспитали в принципиально разной информационной среде. Один «рос» на программах государственного телеканала «Россия-1», второй — на контенте независимого канала «Дождь».
Механика
Мы создали , в котором пользователи могут «общаться» с интеллектами и задавать им любые вопросы о России. А потом - проголосовать за «разум», который им понравился больше. Мы специально не стали обучать нейросети складывать цитаты в красивые фразы, чтобы не потерять колорит лексики их «родных» каналов. Они знают только то, что слышали в программах за полгода обучения. Говорят только так, как говорили их «учителя-журналисты».
Андрей Губайдуллин, креативный директор РА «Восход»:
— Оба интеллекта могут сами анализировать информацию и выстраивать связи между смыслами. У них нет предыдущего опыта. Нет сторонних факторов, которые влияют на восприятие информации. Они как будто потребляют информацию в первозданном виде, с чистого листа.
Представьте, если бы мы взяли двух близнецов, которые ничего не знают о мире, и сформировали бы их мировоззрение. В одном случае – с помощью Дождя, в другом – с помощью телеканала Россия-1. И теперь они отвечают на вопросы используя только информацию, которую «видели» за время эксперимента. А если дети чего-то не знают, то начинают фантазировать. И это самое интересное.
Результат
В этом эксперименте не навязывают мнение. Люди осознанно принимают решения, когда им дают объективную информацию.
93 % посетителей проголосовали за «Дождь».
Напомним, что «Дождь» - единственный независимый канал, который вынужден вещать через интернет и брать плату за доступ к большинству материалов. Чтобы выжить, ему нужны новые подписчики.
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В Казахстане 9 миллионов женщин – любящих мам, заботливых хозяек, хранительниц семьи и очага. Более того, они вносят 39% в ВВП Казахстана, 52% индивидуальных предпринимателей – женщины. Вклад женщин в экономику страны больше, чем в других азиатских странах.
Только говорить об этом не принято. Как не принято говорить о правах женщин. Семья не поддерживает девушек, которые хотят учиться, работать и тем более заниматься собственным делом.
Чтобы поддержать бизнес-леди и продвинуть сервисы для предпринимательниц, вместе с ForteBank мы создал проект «Бизнес – это и женское дело».
Идея
В рамках проекта мы создали парфюм Forte Femme, который преподнесли предпринимательницам в подарок перед 8 марта. И предложили нанести аромат на все деньги, проходящие через их бизнес.
Запах, символизирующий успех, достижения и победы предпринимательниц, разлетелся по всей стране. Казахстан буквально ощутил вклад женщин в развитие страны, а женщины открыли настоящую охоту за новым парфюмом.
Диджитал
8 марта заработал сайт fortefemme.kz, где представлены новаторские банковские продукты для женского бизнеса от казахского ForteBank. Новый парфюм получили 100 леди, которые первыми зарегистрировались на сайте и отметили свой бизнес на карте.
Последние пять флаконов Forte Femme были проданы на аукционе. Все денежные средства были направлены в фонды по поддержке женского предпринимательства.
Эффективность
Парфюм Forte Femme стал феноменом, который широко обсуждался в соцсетях и заставил общество заговорить о женском предпринимательстве. К акции спонтанно присоединились известные компании, которые возглавляют женщины.
ForteBank и бизнес-леди смогли показать потребителям, насколько велик вклад женщин в экономику страны и вдохновить леди на открытие и развитие своего дела.
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Что правит миром - Любовь или Деньги?
Что приводит бизнес к успеху – холодный расчет или самоотдача?
Новая рекламная кампания Банка Точка – про тех, кто выбирает Любовь.
Любовь к своему делу, к предпринимателям, к тому, что тебя окружает.
Именно любовь – та движущая сила, которая позволяет менять мир к лучшему.
И если бизнес-процессы можно повторить, то искренние чувства скопировать нельзя, как и шедевры великих художников.
Яна Ганник, директор по маркетингу, сооснователь Банка Точка:
- Компании по всему миру делятся на два типа: первые делают бизнес, а вторые — пытаются что-то менять, быть больше, чем просто поставщик услуг или товаров.
Именно компании второго типа будут выигрывать конкурентную гонку благодаря неравнодушному отношению, любви к своему делу и пользователям.
Мы стараемся быть компанией второго типа и поддерживать такие предприятия. С момента создания команда Точки относится к работе, как к личному делу. К клиентам - как к людям, а не как к номерам счетов.
Именно об этом мы хотели сказать в своем новом рекламном ролике.
Копировать и улучшать можно сколько угодно, в этом сила конкуренции и великое благо для потребителей. Но если за этим нет любви и пассионарности — в долгосрочной перспективе такой бизнес не выживет.
Антон Рожин, копирайтер РА «Восход»:
- Точка – это бренд, бросающий вызов циничной стороне бизнеса.
Почему они это делают? Потому что их клиенты–предприниматели – живые люди, которым небезразлично, как к ним относится банк. Готов ли представитель банка покинуть рабочее место и приехать ради него, дать исчерпывающий ответ по телефону, не переводя звонок на «специалиста», прыгнуть в уходящий поезд, чтобы вовремя доставить документы?
За всем, что Точка делает не так, как принято, стоит один главный принцип – любовь. К клиентам, к людям, к своему делу. И у всех, кто работал над проектом, принцип такой же.
Ролик больше похож на киноэпопею, где сталкиваются два вселенских начала - великие скептики и великие мечтатели. Кто победит?
Илья Найшуллер, режиссёр:
- Эта работа во многом не похожа на всё, что я делал раньше.
Во-первых, это реклама, которая апеллирует к эмоциям и берет красотой. Это вызов для зрителя.
Во-вторых, все этюды, которые вы видите в ролике, основаны на реальных «событиях» из жизни банка, поэтому здесь есть душа.
В-третьих, мне нравится сложившаяся коллаборация между участниками проекта и ощущение, что ты делаешь что-то стоящее в компании с правильными людьми.
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Как вместить 2 000 музыкантов, 100 площадок, 50 жанров на одну афишу?
«Восход» создал для фестиваля Ural Music Night айдентику-трансформер, которая меняет свой характер в зависимости от стиля музыки и пристрастий публики.
Пять лет назад громко заявить о новом мероприятии удалось с помощью «поющих афиш». За несколько лет фестиваль превратился в одно из самых масштабных музыкальных событий страны. Ночь напролёт тысячи артистов сменяют друг друга на сотнях городских площадок.
Задача
Фестивалю потребовалась новая айдентика, которая подойдет всем участникам - от Оперного театра до кантри-бара, от модного диджея до оркестра народных инструментов.
Инсайт
Дизайн-директор РА «Восход» Владислав Деревянных:
- Новый логотип фестиваля меняет свой характер в зависимости от музыкальных жанров, а афиши легко адаптируются под разное количество коллективов и хэдлайнеров на каждой площадке.
В основу графического образа легли силуэты Уральских гор и эффект рваной уличной афиши. В итоге родились десятки вариаций дизайн-шаблонов айдентики, сотни живых постеров и узнаваемый стиль фестиваля Ural Music Night.
Решение
Каждая афиша фестиваля будто собрана из частей разных постеров.
Динамичный образ оборванных в спешке плакатов понятен каждому, кто следит за музыкальными событиями – одна афиша наслаивается на другую, события, жанры, артисты торопятся сменить друг друга.
Блоки афиши-трансформера статичны и несут важную информацию: верхняя часть – о фестивале, средняя – о конкретной площадке, нижняя - о музыкантах и хедлайнерах.
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В 2014 году единственный независимый телеканал «Дождь» по приказу «сверху» был отключен от основных спутниковых и кабельных провайдеров.
«Дождь» продолжает вещать через интернет. Но доступ к большинству материалов теперь есть только по платной подписке - каналу приходится выживать.
В конце 2018 года «Дождь» обратился в РА «Восход» с задачей увеличить число подписчиков.
Идея
Андрей Губайдуллин, креативный директор РА «Восход»:
- Мы решили напомнить Президенту его обещание избавить канал от избыточного внимания контролирующих органов. Он публично заявлял об этом на своих пресс-конференциях в 2015, 2016 и в 2017 гг.. А людям предложили самостоятельно получить доступ к правде, «выполнив» обещание Президента.
Механика
Перед очередной пресс-конференцией в декабре 2018 года была запущена акция «Путин включает Дождь». Сначала было отправлено 3 000 приглашений чиновникам войти на сайт «по портрету», используя изображение, которое у каждого висит в кабинете.
Генеральный директор Дождя Наталья Синдеева:
- Акция вызвала большой интерес — мы увидели это в статистике сайта. Судя по всему, госслужащих заинтересовал и контент канала, и новая льгота, и возможность стряхнуть пыль с портрета.
После этого был открыт доступ к акции для всех желающих. Каждый мог получить полный доступ к материалам канала на 24 часа, показав портрет президента в веб-камеру.
Диджитал
Для аутентификации использовалась технология машинного зрения, которая распознавала корректное изображение. Не обошлось без лёгкого троллинга. Если веб-камере предлагали фотографию Навального, открывался доступ к его Youtube-каналу. Поклонников Митрополита Кирилла вели на канал «СПАС».
20 декабря на пресс-конференции Владимира Путина журналист канала официально «включил» «Дождь», показав в веб-камеру лик живого президента.
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Кафе-пекарня «Буше», место романтических встреч, и группа «Сансара» с новой песней о любви «Тянет в сторону тебя». Что их объединяет?
Аудитория, которая привыкла делиться самым важным в социальных сетях.
Мы решили построить кампанию на реальной истории любви. Встречайте: влюбленный кондитер «Буше» Николай! Мы помогли ему признаться в своих чувствах через инстаграмы людей, на которых подписана его любимая девушка.
За сутки Николай ворвался в сотни Stories известных
- музыкантов (Noize MC, Krec, Лёва Би-2, Катя Павлова, Олег Нестеров, группа Хлеб),
- актёров (Александр Головин, Павел Баршак, Шумакова Мария),
- комиков (Дмитрий Хасис, Александр Незлобин),
- спортсменов (Артём Тарасов),
- теле- и радиоведущих (Михаил Козырев, Алекс Дубас),
- танцоров (премьер балета Михайловского театра Марат Шемиунов, Максим Саблин, Андрей Драгунов),
- фотографов, блогеров, моделей и множества обычных друзей возлюбленной.
Stories увидели более 3 миллионов человек. Силой любви мы заставили всю страну заговорить о последнем романтике. Тысячи фолловеров ждали реакцию девушки.
Всё «сложилось»! Николай и девушка встретились друг с другом… в кондитерской «Буше»… в клипе группы «Сансара».
Клип попал в тренды Youtube, на музыкальные ТВ-каналы и был просмотрен более 4 млн. раз в социальных сетях.
Целый месяц все столы в кондитерской были забронированы - люди хотели лично познакомиться со знаменитым кондитером.
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Банк Точка особенный. Это первый в мире онлайн-банк для предпринимателей. Не имеет офисов, не работает с частными лицами, круглосуточно проводит платежи. Но самое главное - здесь никто не работает!
В Точке - создают.
Здесь нет привычных боссов и подчиненных, дресс-кода или служебных записок. Только самоорганизация. Только хардкор.
При этом банку очень нужны сотрудники – крутые профессионалы с высоким уровнем самосознания, ответственности и инициативности. Таких людей сложно «опознать» по резюме. Именно поэтому банк решил создать свой HR-бренд и поток желающих влиться в команду.
Дмитрий Доник, стратег РА «Восход»:
- В ситуации, когда интеллектуалов хантят еще со школьной скамьи, привлечь их может только свобода в сочетании с интересными задачами и высоким уровнем ответственности. Мы не стали делать акцент на профессиональных качествах кандидатов. Вся рекламная кампания для HR-бренда Банка Точка направлена на поиск людей с определенными ценностями.
Рекламная кампания разрывает все шаблонные представления о работе.
Андрей Губайдуллин, креативный директор РА «Восход»:
- Слово «работа» имеет выраженные коннотации: «с 9:00 до 18:00», «начальник», «дресс-код», «от зарплаты до зарплаты». В ролике мы говорим о «неработе», а значит, у нас будет «нерезюме», «несобеседование», «неколлеги» и «несовещания» - на «неработе» всё иначе!
В рамках кампании помимо ролика будут задействованы баннеры, посадочные страницы, спецпроект.
Яна Ганник, сооснователь Точки:
- В Точке - 4 главные ценности, на которых построено всё: «не ждите спокойной жизни», «относитесь к каждому клиенту как к единственному», «берегите друг друга» и «всё зависит от вас». Мы привыкли относиться к своему делу не как к работе, не уважаем корпоративный булшит, kpi и регламенты, дресс-код, державные кабинеты и служебки. Всё это только мешает делать что-то полезное, создавать новые сервисы и менять мир. Мы ищем близких нам по духу людей, которые не могут и не хотят «работать». Мы ищем тех, кто жаждет «создавать».
P.S. Один из принципов Точки – возможность выбрать роль в компании. В том числе, при создании рекламного фильма банка! Угадайте, какие роли в фильме исполняют реальные сотрудники Банка Точка.
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Наш кейс про искусственные интеллекты стал вирусным роликом в турецком онлайн-пространстве.
«Восход» получил 2 награды на cамой престижной премии в области маркетинговой эффективности — Effie Awards Russia-2019.
«Восход» - креативное агентство фестиваля «Белый Квадрат»!
По итогам работы жюри «Восход» получил больше всего наград:
Вместе с разработчиками из ISD Group мы решили наглядно показать разницу мировосприятия, сформированного различными СМИ.
Мы взяли два «чистых разума» и полгода «кормили» их новостями .
Может ли жилой комплекс стать fashion-брендом?
Может, если это HEADLINER!
5 флаконов эксклюзивного парфюма «FORTE pour FEMME» проданы с аукциона в г. Алматы. Деньги пойдут на поддержку женского бизнеса в Казахстане.
«Восход» занял первую строчку Рейтинга креативности российских агентств в сегменте «Реклама». Ассоциация коммуникационных агентств России (АКАР) ежегодно составляет Рейтинг по результатам побед на самых влиятельных фестивалях мира.
Авторский шрифт дизайнера «Восхода» Кирилла Ратмана получил награду на самом престижном мировом фестивале в области типографики TDC (Type Directors Club).
Кейс для страховой компании SM Polis вошел в список самых креативных кампаний в области финансов влиятельного европейского издания Adforum
Марка «АLIBI» вошла в топ-10 новых брендов России в рейтинге Forbes.ru
«Восход» – креативное агентство. Поэтому итоги 2018 года мы осмыслим с позиции нового опыта и знаний.
Мы завершили фестивальный год наградой EUROBEST за инновационную айдентику для ИТ-школы «Корпус», рожденную на стыке программирования и дизайна.
23 ноября в Париже Екатеринбург боролся за право принимать Всемирную выставку ЭКСПО-2025. «Восход» удивительным образом оказался причастен к этому событию.
Сегодня на личных страницах сотрудников Банка Точка появились сообщения, что они больше в банке не работают. Это не массовое увольнение. Так мы предложили Банку донести до потенциальных сотрудников миссию и отношение к работе. Здесь не работают, а создают!
Сегодня стартует работа жюри одной из самых престижных наград рекламного мира – Клуба арт-директоров Европы.
Почти год ждал своего часа спецпроект «Твори, что хочешь!» для обезболивающего крема ЭМЛА. За это время тренд окреп и набрал силу - философия бодипозитива и свободы самовыражения не терпит боли.
8 наград привез «Восход» с фестиваля ADCR AWARDS 2018
Два кейса «Восхода» вошли в топ-10 рекламных кампаний, меняющих мир к лучшему.
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