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Ташкент
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Сервис «Железная логика» — пионеры на рынке онлайн-торговли металлом. Компания будто бы предвидела актуальность диджитализации задолго до пандемии и обратилась в «Восход» за комплексом услуг по продвижению сервиса. Получилось легко и ностальгично.
Оператор-постановщик: Игорь Петров
Художник-постановщик: Александр Голиздрин
Продюсер: Вячеслав Борисенко
Пост-продакшн: Илья Линецкий
Художники по костюмам: Яна Сафиуллина, Ульяна Мейснер
Художник по гриму: Екатерина Крыльцова
Музыка: Огонь Чресел & Voyse
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Оператор-постановщик: Игорь Петров
Художник-постановщик: Александр Голиздрин
Продюсер: Вячеслав Борисенко
Пост-продакшн: Илья Линецкий
Художники по костюмам: Яна Сафиуллина, Ульяна Мейснер
Художник по гриму: Екатерина Крыльцова
Музыка: Огонь Чресел & Voyse
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[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
)
)
[DISPLAY_PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 16295
[1] => 16296
)
[VALUE] => Array
(
[0] => 7
[1] => 89
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 7
[1] => 89
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
[DISPLAY_VALUE] => Креатив
[LINK_ELEMENT_VALUE] => Array
(
[89] => Array
(
[ID] => 89
[~ID] => 89
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Креатив
[~NAME] => Креатив
[DETAIL_PAGE_URL] => /agency/#service-89
[~DETAIL_PAGE_URL] => /agency/#service-89
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 500
[~SORT] => 500
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => creative
[~CODE] => creative
[EXTERNAL_ID] => 89
[~EXTERNAL_ID] => 89
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
)
)
)
)
[service] => Array
(
[89] => Креатив
)
)
Array
(
[ID] => 774
[~ID] => 774
[IBLOCK_ID] => 1
[~IBLOCK_ID] => 1
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[NAME] => Сильнее кризиса
[~NAME] => Сильнее кризиса
[ACTIVE_FROM] => 10.04.2020
[~ACTIVE_FROM] => 10.04.2020
[TIMESTAMP_X] => 10.04.2020 10:24:25
[~TIMESTAMP_X] => 10.04.2020 10:24:25
[DETAIL_PAGE_URL] => /portfolio/silnee-krizisa/
[~DETAIL_PAGE_URL] => /portfolio/silnee-krizisa/
[LIST_PAGE_URL] => /portfolio/
[~LIST_PAGE_URL] => /portfolio/
[DETAIL_TEXT] => В тяжелые времена предприниматели работают на грани между жизнью и финансовым крахом, но не сдаются во имя своих убеждений и преданности делу! «Восход» вместе с банком «Точка» продолжают рекламную кампанию «Скажи это делом» новым роликом о жизни на карантине.
Ролик не нарушил правил дистанцирования и самоизоляции. Съемки велись с использованием длиннофокусных объективов и дронов, все участники находились на безопасном расстоянии друг от друга, а часть сюжетов актеры снимали дома, самостоятельно. Все они — реальные предприниматели. В ролике приняли участие: основатель и директор банка «Точка» Борис Дьяконов, со-основатель и директор по маркетингу банка Яна Ганник, художественный руководитель Ural Opera Ballet Вячеслав Самодуров, креативный директор РА «Восход» Андрей Губайдуллин и многие другие.
Саундтреком к видео стал ремикс композиции «Спасибо» известного уральского музыканта Сергея Бобунца (ex-лидера группы «Смысловые галлюцинации»). Это уникальный случай в истории музыки, когда ремикс выйдет в свет раньше оригинальной версии песни.
Новым жизнеутверждающим роликом банк «Точка» демонстрирует свою поддержку предпринимателям, которые оказались в сложнейшей ситуации. Дистанционно банк продолжает оказывать им все услуги, включая открытие счета онлайн.
Состав творческой группы:
Оператор: Игорь Петров
Оператор дрона: Владимир Пантелеев
Продюсер: Вячеслав Борисенко
Пост-продакшн: Илья Линецкий
Музыка: Сергей Бобунец & DJ Nejtrino — «Спасибо»
[~DETAIL_TEXT] => В тяжелые времена предприниматели работают на грани между жизнью и финансовым крахом, но не сдаются во имя своих убеждений и преданности делу! «Восход» вместе с банком «Точка» продолжают рекламную кампанию «Скажи это делом» новым роликом о жизни на карантине.
Ролик не нарушил правил дистанцирования и самоизоляции. Съемки велись с использованием длиннофокусных объективов и дронов, все участники находились на безопасном расстоянии друг от друга, а часть сюжетов актеры снимали дома, самостоятельно. Все они — реальные предприниматели. В ролике приняли участие: основатель и директор банка «Точка» Борис Дьяконов, со-основатель и директор по маркетингу банка Яна Ганник, художественный руководитель Ural Opera Ballet Вячеслав Самодуров, креативный директор РА «Восход» Андрей Губайдуллин и многие другие.
Саундтреком к видео стал ремикс композиции «Спасибо» известного уральского музыканта Сергея Бобунца (ex-лидера группы «Смысловые галлюцинации»). Это уникальный случай в истории музыки, когда ремикс выйдет в свет раньше оригинальной версии песни.
Новым жизнеутверждающим роликом банк «Точка» демонстрирует свою поддержку предпринимателям, которые оказались в сложнейшей ситуации. Дистанционно банк продолжает оказывать им все услуги, включая открытие счета онлайн.
Состав творческой группы:
Оператор: Игорь Петров
Оператор дрона: Владимир Пантелеев
Продюсер: Вячеслав Борисенко
Пост-продакшн: Илья Линецкий
Музыка: Сергей Бобунец & DJ Nejtrino — «Спасибо»
[DETAIL_TEXT_TYPE] => html
[~DETAIL_TEXT_TYPE] => html
[PREVIEW_TEXT] => Банк Точка
[~PREVIEW_TEXT] => Банк Точка
[PREVIEW_TEXT_TYPE] => text
[~PREVIEW_TEXT_TYPE] => text
[PREVIEW_PICTURE] => Array
(
[ID] => 1368
[TIMESTAMP_X] => 04/10/2020 10:24:25 am
[MODULE_ID] => iblock
[HEIGHT] => 427
[WIDTH] => 848
[FILE_SIZE] => 350542
[CONTENT_TYPE] => image/png
[SUBDIR] => iblock/464
[FILE_NAME] => 464fe14823b552956eff582fefa49275.png
[ORIGINAL_NAME] => zoyt8kcl.png
[DESCRIPTION] =>
[HANDLER_ID] =>
[EXTERNAL_ID] => bd9651ec4943834c2271c08ccfb72858
[~src] =>
[SRC] => /upload/iblock/464/464fe14823b552956eff582fefa49275.png
[UNSAFE_SRC] => /upload/iblock/464/464fe14823b552956eff582fefa49275.png
[SAFE_SRC] => /upload/iblock/464/464fe14823b552956eff582fefa49275.png
[ALT] => Сильнее кризиса
[TITLE] => Сильнее кризиса
)
[~PREVIEW_PICTURE] => 1368
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[SORT] => 500
[~SORT] => 500
[CODE] => silnee-krizisa
[~CODE] => silnee-krizisa
[EXTERNAL_ID] => 774
[~EXTERNAL_ID] => 774
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => cases
[~IBLOCK_CODE] => cases
[IBLOCK_EXTERNAL_ID] => portfolio
[~IBLOCK_EXTERNAL_ID] => portfolio
[LID] => s2
[~LID] => s2
[EDIT_LINK] =>
[DELETE_LINK] =>
[DISPLAY_ACTIVE_FROM] => 10.04.2020
[IPROPERTY_VALUES] => Array
(
[ELEMENT_META_TITLE] => Сильнее кризиса. Кейсы. Агентство креативных решений Восход.
)
[FIELDS] => Array
(
)
[PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 16266
[1] => 16267
)
[VALUE] => Array
(
[0] => 7
[1] => 89
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 7
[1] => 89
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
)
[type_bus] => Array
(
[ID] => 2
[TIMESTAMP_X] => 2016-03-24 12:19:09
[IBLOCK_ID] => 1
[NAME] => Сфера
[ACTIVE] => Y
[SORT] => 500
[CODE] => type_bus
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 5
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 16268
[VALUE] => 14
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 14
[~DESCRIPTION] =>
[~NAME] => Сфера
[~DEFAULT_VALUE] =>
)
[main_video] => Array
(
[ID] => 7
[TIMESTAMP_X] => 2016-04-01 15:43:07
[IBLOCK_ID] => 1
[NAME] => Основное видео
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 16269
[VALUE] => https://youtu.be/pxVw6dP90WQ
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => https://youtu.be/pxVw6dP90WQ
[~DESCRIPTION] =>
[~NAME] => Основное видео
[~DEFAULT_VALUE] =>
)
[workers] => Array
(
[ID] => 8
[TIMESTAMP_X] => 2017-07-14 12:41:03
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство
[ACTIVE] => Y
[SORT] => 500
[CODE] => workers
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[audio] => Array
(
[ID] => 12
[TIMESTAMP_X] => 2016-04-04 15:00:28
[IBLOCK_ID] => 1
[NAME] => Аудио
[ACTIVE] => Y
[SORT] => 500
[CODE] => audio
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Аудио
[~DEFAULT_VALUE] =>
)
[cite] => Array
(
[ID] => 13
[TIMESTAMP_X] => 2017-07-14 14:13:56
[IBLOCK_ID] => 1
[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 16270
[1] => 16271
[2] => 16272
)
[VALUE] => Array
(
[0] => точка
[1] => банк
[2] => ролик
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => точка
[1] => банк
[2] => ролик
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
)
[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
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[TEXT] => At hard times like this, entrepreneurs are struggling on the verge between survival and financial crisis. Yet, they don’t give up on their beliefs! Voskhod and Tochka bank tell an inspiring story about life on quarantine.<br>
</p>
<p>
All filming was safe and carried out using long telephoto lenses and drones. The participants were keeping safe distance between each other. Some of the mini-stories were filmed at home. All characters of the video are real entrepreneurs. The video featured: Tochka Bank’s CEO Boris Diakonov, bank’s co-founder and CMO Yana Gannik, Ural Opera Ballet theater’ art director Vyacheslav Samodurov, Voskhod agency’s creative director Andrey Gubaydullin and many others.<br>
</p>
<p>
The soundtrack of the video is a remix of the song «Thank you» written and performed by Sergey Bobunets, a famous Ural musician. By the way, the song itself hasn’t been released yet — so it’s a truly unique case in the history of music!
With the new uplifting video, Tochka Bank expresses its support to all entrepreneurs who found themselves in the times of hardship like today’s. In the meantime, the bank keeps providing full services, including opening an account, online.<br>
</p>
<p>
Credits:<br>
Camera operator: Igor Petrov<br>
Drone operator: Vladimir Panteleev<br>
Producer: Vyacheslav Borisenko<br>
Post-production: Ilya Linetsky<br>
Music: Sergey Bobunets & DJ Nejtrino — «Thank you»<br>
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[TEXT] => At hard times like this, entrepreneurs are struggling on the verge between survival and financial crisis. Yet, they don’t give up on their beliefs! Voskhod and Tochka bank tell an inspiring story about life on quarantine.
All filming was safe and carried out using long telephoto lenses and drones. The participants were keeping safe distance between each other. Some of the mini-stories were filmed at home. All characters of the video are real entrepreneurs. The video featured: Tochka Bank’s CEO Boris Diakonov, bank’s co-founder and CMO Yana Gannik, Ural Opera Ballet theater’ art director Vyacheslav Samodurov, Voskhod agency’s creative director Andrey Gubaydullin and many others.
The soundtrack of the video is a remix of the song «Thank you» written and performed by Sergey Bobunets, a famous Ural musician. By the way, the song itself hasn’t been released yet — so it’s a truly unique case in the history of music!
With the new uplifting video, Tochka Bank expresses its support to all entrepreneurs who found themselves in the times of hardship like today’s. In the meantime, the bank keeps providing full services, including opening an account, online.
Credits:
Camera operator: Igor Petrov
Drone operator: Vladimir Panteleev
Producer: Vyacheslav Borisenko
Post-production: Ilya Linetsky
Music: Sergey Bobunets & DJ Nejtrino — «Thank you»
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[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 16280
[VALUE] => Да
[DESCRIPTION] =>
[VALUE_ENUM] => Да
[VALUE_XML_ID] => Y
[VALUE_SORT] => 500
[VALUE_ENUM_ID] => 9
[~VALUE] => Да
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
)
)
[DISPLAY_PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 16266
[1] => 16267
)
[VALUE] => Array
(
[0] => 7
[1] => 89
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 7
[1] => 89
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
[DISPLAY_VALUE] => Креатив
[LINK_ELEMENT_VALUE] => Array
(
[89] => Array
(
[ID] => 89
[~ID] => 89
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Креатив
[~NAME] => Креатив
[DETAIL_PAGE_URL] => /agency/#service-89
[~DETAIL_PAGE_URL] => /agency/#service-89
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 500
[~SORT] => 500
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => creative
[~CODE] => creative
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[~EXTERNAL_ID] => 89
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
)
)
)
)
[service] => Array
(
[89] => Креатив
)
)
Array
(
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[~ID] => 773
[IBLOCK_ID] => 1
[~IBLOCK_ID] => 1
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[NAME] => Меньше стресса!
[~NAME] => Меньше стресса!
[ACTIVE_FROM] => 03.04.2020
[~ACTIVE_FROM] => 03.04.2020
[TIMESTAMP_X] => 03.04.2020 13:39:51
[~TIMESTAMP_X] => 03.04.2020 13:39:51
[DETAIL_PAGE_URL] => /portfolio/menshe-stressa/
[~DETAIL_PAGE_URL] => /portfolio/menshe-stressa/
[LIST_PAGE_URL] => /portfolio/
[~LIST_PAGE_URL] => /portfolio/
[DETAIL_TEXT] =>
Мы запустили рекламную кампанию для сервиса «БухСофт» — бухгалтерского программного обеспечения для малого бизнеса. Сервис старается облегчить работу людям, на которых лежит огромная персональная ответственность за финансовую безопасность предприятий.
Ролики иллюстрируют самые неприятные аспекты работы бухгалтерии: согласование доплат за обновление программ, сложности взаимодействия с собственными IT-специалистами и техподдержкой партнеров.
Несмотря на то, что кампания готовилась задолго до карантина, в текущих условиях она оказалась особенно актуальной. «БухСофт» не только избавляет от лишних сложностей, но и помогает легко переносить данные с компьютеров на ноутбуки, работать дистанционно, оперативно получать информацию обо всех изменениях налогообложения.
Продакшн: Daddy’s Film Production
Режиссер: Ярослав Пегер
Оператор: Тимофей Лобов
[~DETAIL_TEXT] =>
Мы запустили рекламную кампанию для сервиса «БухСофт» — бухгалтерского программного обеспечения для малого бизнеса. Сервис старается облегчить работу людям, на которых лежит огромная персональная ответственность за финансовую безопасность предприятий.
Ролики иллюстрируют самые неприятные аспекты работы бухгалтерии: согласование доплат за обновление программ, сложности взаимодействия с собственными IT-специалистами и техподдержкой партнеров.
Несмотря на то, что кампания готовилась задолго до карантина, в текущих условиях она оказалась особенно актуальной. «БухСофт» не только избавляет от лишних сложностей, но и помогает легко переносить данные с компьютеров на ноутбуки, работать дистанционно, оперативно получать информацию обо всех изменениях налогообложения.
Продакшн: Daddy’s Film Production
Режиссер: Ярослав Пегер
Оператор: Тимофей Лобов
[DETAIL_TEXT_TYPE] => html
[~DETAIL_TEXT_TYPE] => html
[PREVIEW_TEXT] => БухСофт
[~PREVIEW_TEXT] => БухСофт
[PREVIEW_TEXT_TYPE] => text
[~PREVIEW_TEXT_TYPE] => text
[PREVIEW_PICTURE] => Array
(
[ID] => 1364
[TIMESTAMP_X] => 04/03/2020 01:39:51 pm
[MODULE_ID] => iblock
[HEIGHT] => 640
[WIDTH] => 1280
[FILE_SIZE] => 200808
[CONTENT_TYPE] => image/jpeg
[SUBDIR] => iblock/aa5
[FILE_NAME] => aa50981cb9ced352a495fc428458dbb8.jpg
[ORIGINAL_NAME] => бухсофт.jpg
[DESCRIPTION] =>
[HANDLER_ID] =>
[EXTERNAL_ID] => 35dfe687eb9d3d44b420775ef8821a7a
[~src] =>
[SRC] => /upload/iblock/aa5/aa50981cb9ced352a495fc428458dbb8.jpg
[UNSAFE_SRC] => /upload/iblock/aa5/aa50981cb9ced352a495fc428458dbb8.jpg
[SAFE_SRC] => /upload/iblock/aa5/aa50981cb9ced352a495fc428458dbb8.jpg
[ALT] => Меньше стресса!
[TITLE] => Меньше стресса!
)
[~PREVIEW_PICTURE] => 1364
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[SORT] => 500
[~SORT] => 500
[CODE] => menshe-stressa
[~CODE] => menshe-stressa
[EXTERNAL_ID] => 773
[~EXTERNAL_ID] => 773
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => cases
[~IBLOCK_CODE] => cases
[IBLOCK_EXTERNAL_ID] => portfolio
[~IBLOCK_EXTERNAL_ID] => portfolio
[LID] => s2
[~LID] => s2
[EDIT_LINK] =>
[DELETE_LINK] =>
[DISPLAY_ACTIVE_FROM] => 03.04.2020
[IPROPERTY_VALUES] => Array
(
[ELEMENT_META_TITLE] => Меньше стресса!. Кейсы. Агентство креативных решений Восход.
)
[FIELDS] => Array
(
)
[PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 16231
[1] => 16232
)
[VALUE] => Array
(
[0] => 7
[1] => 89
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 7
[1] => 89
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
)
[type_bus] => Array
(
[ID] => 2
[TIMESTAMP_X] => 2016-03-24 12:19:09
[IBLOCK_ID] => 1
[NAME] => Сфера
[ACTIVE] => Y
[SORT] => 500
[CODE] => type_bus
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 5
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 16233
[VALUE] => 106
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 106
[~DESCRIPTION] =>
[~NAME] => Сфера
[~DEFAULT_VALUE] =>
)
[main_video] => Array
(
[ID] => 7
[TIMESTAMP_X] => 2016-04-01 15:43:07
[IBLOCK_ID] => 1
[NAME] => Основное видео
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 16234
[VALUE] => list=PLkx2hUjsi9Zk5Hg2lRaAih_Nm0XNQv9B7
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => list=PLkx2hUjsi9Zk5Hg2lRaAih_Nm0XNQv9B7
[~DESCRIPTION] =>
[~NAME] => Основное видео
[~DEFAULT_VALUE] =>
)
[workers] => Array
(
[ID] => 8
[TIMESTAMP_X] => 2017-07-14 12:41:03
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство
[ACTIVE] => Y
[SORT] => 500
[CODE] => workers
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[audio] => Array
(
[ID] => 12
[TIMESTAMP_X] => 2016-04-04 15:00:28
[IBLOCK_ID] => 1
[NAME] => Аудио
[ACTIVE] => Y
[SORT] => 500
[CODE] => audio
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Аудио
[~DEFAULT_VALUE] =>
)
[cite] => Array
(
[ID] => 13
[TIMESTAMP_X] => 2017-07-14 14:13:56
[IBLOCK_ID] => 1
[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 16235
[1] => 16236
[2] => 16237
)
[VALUE] => Array
(
[0] => БухСофт
[1] => креатив
[2] => кампания
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => БухСофт
[1] => креатив
[2] => кампания
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
)
[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 16210
[1] => 16211
)
[VALUE] => Array
(
[0] => 1366
[1] => 1367
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 1366
[1] => 1367
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
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[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
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[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
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[SORT] => 500
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[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
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[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
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[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
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[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
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[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
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[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
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)
[PROPERTY_TYPE] => S
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[SEARCHABLE] => N
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
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)
)
[EN_credits_other] => Array
(
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(
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[PROPERTY_TYPE] => S
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[HINT] =>
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[USER_TYPE] =>
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[DETAIL_TEXT] => Равные зарплаты, честные цены, здоровая конкуренция – ценности, за которые стоит бороться. Бороться делами, неустанно улучшая жизнь вокруг себя.
Созидательный бунт – ключевая идея новой рекламной кампании Банка Точка. «Скажи это делом» – коммуникационный слоган бренда. Банк подчеркивает, что он не только «для» предпринимателей, он – «за» предпринимателей: за их принципы, инициативы, вдохновение менять мир к лучшему.
Кампания использует разнообразные способы взаимодействия аудитории с главными героями кампании. В роликах, Инстаграм-stories, баннерах, на фотографиях люди видят не одну и ту же историю, а наблюдают за целой вселенной, где герои-предприниматели продолжают жить, работать и развивать среду вокруг себя.
Режиссером выступил Александр Хант, известный по фильму «Как Витька Чеснок вёз Лёху Штыря в дом инвалидов». Для Александра это был первый рекламный проект. Ролики были сняты в документальной стилистике.
Александр Хант, режиссер:
Хоть это и был мой первый подобный опыт, честно говоря, я не почувствовал большой разницы между рекламной съемкой и работой над полнометражным фильмом. Мне повезло оказаться в одной команде с рекламным агентством «Восход» и продакшеном Daddy’s Film – мы совпали в понимании творчества. Команда клиента «Точка Банк» поразила своей креативностью и смелостью. Мне кажется, мы лихо справились со съемкой множества форматов – некоторые из них были совершенно новые и необычные. Отдельный кайф доставила самая идея ролика – созидательный бунт; обыгрывать протест в рекламе – это смело и рисково.
Андрей Губайдуллин, креативный директор РА Восход:
При разработке кампании мы отталкивались от брифа, общественных настроений и тренда на протестную графику. Нам приятно озвучивать призыв к созиданию . И как всегда, поддерживать предпринимателей, таких же, как мы сами.
Антон Рожин, креативный директор РА Восход:
Каждый проект, который мы делаем вместе с банком Точка и Daddy’s Film Production, – наш общий вызов и общая позиция. Мы хотим жить в мире, в котором жить не стыдно. Например, за рекламу.
Состав творческой группы:
Клиент: Банк Точка
Агентство: РА Восход
Продакшен: Daddy’s Film Production
Сервис-продакшен: Enkeny Films
Режиссер: Александр Хант
Оператор: Наталья Макарова
[~DETAIL_TEXT] => Равные зарплаты, честные цены, здоровая конкуренция – ценности, за которые стоит бороться. Бороться делами, неустанно улучшая жизнь вокруг себя.
Созидательный бунт – ключевая идея новой рекламной кампании Банка Точка. «Скажи это делом» – коммуникационный слоган бренда. Банк подчеркивает, что он не только «для» предпринимателей, он – «за» предпринимателей: за их принципы, инициативы, вдохновение менять мир к лучшему.
Кампания использует разнообразные способы взаимодействия аудитории с главными героями кампании. В роликах, Инстаграм-stories, баннерах, на фотографиях люди видят не одну и ту же историю, а наблюдают за целой вселенной, где герои-предприниматели продолжают жить, работать и развивать среду вокруг себя.
Режиссером выступил Александр Хант, известный по фильму «Как Витька Чеснок вёз Лёху Штыря в дом инвалидов». Для Александра это был первый рекламный проект. Ролики были сняты в документальной стилистике.
Александр Хант, режиссер:
Хоть это и был мой первый подобный опыт, честно говоря, я не почувствовал большой разницы между рекламной съемкой и работой над полнометражным фильмом. Мне повезло оказаться в одной команде с рекламным агентством «Восход» и продакшеном Daddy’s Film – мы совпали в понимании творчества. Команда клиента «Точка Банк» поразила своей креативностью и смелостью. Мне кажется, мы лихо справились со съемкой множества форматов – некоторые из них были совершенно новые и необычные. Отдельный кайф доставила самая идея ролика – созидательный бунт; обыгрывать протест в рекламе – это смело и рисково.
Андрей Губайдуллин, креативный директор РА Восход:
При разработке кампании мы отталкивались от брифа, общественных настроений и тренда на протестную графику. Нам приятно озвучивать призыв к созиданию . И как всегда, поддерживать предпринимателей, таких же, как мы сами.
Антон Рожин, креативный директор РА Восход:
Каждый проект, который мы делаем вместе с банком Точка и Daddy’s Film Production, – наш общий вызов и общая позиция. Мы хотим жить в мире, в котором жить не стыдно. Например, за рекламу.
Состав творческой группы:
Клиент: Банк Точка
Агентство: РА Восход
Продакшен: Daddy’s Film Production
Сервис-продакшен: Enkeny Films
Режиссер: Александр Хант
Оператор: Наталья Макарова
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[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 16199
[VALUE] => Creative Rebellion
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Creative Rebellion
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 16200
[VALUE] => Array
(
[TEXT] => Tochka Bank
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Tochka Bank
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 16201
[VALUE] => Array
(
[TEXT] => <p>
Craving for changes is in the air in Russia. Entrepreneurs have always been the game-changers and creators. With its new ad campaign, Tochka Bank supports & inspires them to go on with their fight against all odds to make the world around them a better place. <br>
</p>
<p>
Equal wages, fair prices, healthy competition are the values worth fighting for. Everyday entrepreneurs choose to fight with their businesses. Creative rebellion — their everyday routine — is the core idea of Tochka’s advertising communication. The Bank encourages to be brave, fight, improve and develop. Say it with your business. <br>
</p>
<p>
Credits:<br>
Agency: Voskhod<br>
Client: Tochka Bank<br>
Production: Daddy’s Film Production<br>
Service production: Enkeny Films<br>
Director: Alexander Hant<br>
Music: “Dreamer” by John Coggins
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Craving for changes is in the air in Russia. Entrepreneurs have always been the game-changers and creators. With its new ad campaign, Tochka Bank supports & inspires them to go on with their fight against all odds to make the world around them a better place.
Equal wages, fair prices, healthy competition are the values worth fighting for. Everyday entrepreneurs choose to fight with their businesses. Creative rebellion — their everyday routine — is the core idea of Tochka’s advertising communication. The Bank encourages to be brave, fight, improve and develop. Say it with your business.
Credits:
Agency: Voskhod
Client: Tochka Bank
Production: Daddy’s Film Production
Service production: Enkeny Films
Director: Alexander Hant
Music: “Dreamer” by John Coggins
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
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Сегодня стать знаменитостью — самое обычное дело! Особенно, если у тебя есть страничка в соцсетях и высокоскоростной стабильный интернет.
Поэтому в новой рекламной кампании сотовый оператор «Мотив» будет использовать не «селебрити» и не «суперстар», а Самого Обычного Человека!
Самые Обычные Люди — целевая аудитория компании. Простые дяди и тёти, бабули и дедушки, малыши и подростки. Большинство абонентов живёт в малых городах Большого Урала и для них смартфон с хорошей связью — окно в мир. Это общение с близкими, доступ к новинкам музыки и кино, обучение, хобби, развитие, творчество. Каждый из нас уникален в своих увлечениях.
Дать возможность людям самовыразиться, почувствовать себя необычными — основная задача телеком-оператора. А новая рекламная кампания и конкурс «Необычно обычные» даёт этот шанс всем абонентам «Мотива».
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Сегодня стать знаменитостью — самое обычное дело! Особенно, если у тебя есть страничка в соцсетях и высокоскоростной стабильный интернет.
Поэтому в новой рекламной кампании сотовый оператор «Мотив» будет использовать не «селебрити» и не «суперстар», а Самого Обычного Человека!
Самые Обычные Люди — целевая аудитория компании. Простые дяди и тёти, бабули и дедушки, малыши и подростки. Большинство абонентов живёт в малых городах Большого Урала и для них смартфон с хорошей связью — окно в мир. Это общение с близкими, доступ к новинкам музыки и кино, обучение, хобби, развитие, творчество. Каждый из нас уникален в своих увлечениях.
Дать возможность людям самовыразиться, почувствовать себя необычными — основная задача телеком-оператора. А новая рекламная кампания и конкурс «Необычно обычные» даёт этот шанс всем абонентам «Мотива».
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[PREVIEW_TEXT_TYPE] => text
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[TITLE] => Необычно обычные
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[~IBLOCK_CODE] => cases
[IBLOCK_EXTERNAL_ID] => portfolio
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[XML_ID] =>
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[TMP_ID] =>
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[VERSION] => 1
[USER_TYPE] =>
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[HINT] =>
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[VALUE] => list=PLkx2hUjsi9Zn5OFxBkc-zXaawnwhIAQpU
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[~DEFAULT_VALUE] =>
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[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство
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[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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[VALUE] => Array
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[TEXT] => <p>
Копирайтеры: Даша Овечкина, Илья Стариков, Степан Трошин, Альфия Хафизова, Анна Коломийченко<br>
Креативные директора: Андрей Губайдуллин, Антон Рожин, Владислав Деревянных, Дмитрий Маслаков<br>
Арт-директор: Анна Маслякова<br>
Дизайнер: Лилия Загидуллина<br>
Техлид: Василий Цыкин<br>
Девелопер: Евгений Журкин<br>
Директор по стратегии: Дмитрий Доник<br>
Аккаунт-менеджер: Светлана Галанова <br>
Продюсер: Вячеслав Борисенко<br>
Оператор: Игорь Петров<br>
Постпродакшн: Илья Линецкий<br>
Саунд-дизайн: Михаил Кокорин<br>
</p>
[TYPE] => HTML
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[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[TEXT] =>
Копирайтеры: Даша Овечкина, Илья Стариков, Степан Трошин, Альфия Хафизова, Анна Коломийченко
Креативные директора: Андрей Губайдуллин, Антон Рожин, Владислав Деревянных, Дмитрий Маслаков
Арт-директор: Анна Маслякова
Дизайнер: Лилия Загидуллина
Техлид: Василий Цыкин
Девелопер: Евгений Журкин
Директор по стратегии: Дмитрий Доник
Аккаунт-менеджер: Светлана Галанова
Продюсер: Вячеслав Борисенко
Оператор: Игорь Петров
Постпродакшн: Илья Линецкий
Саунд-дизайн: Михаил Кокорин
[TYPE] => HTML
)
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[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[audio] => Array
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[SORT] => 500
[CODE] => audio
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
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(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
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[NAME] => Поисковые запросы
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[SORT] => 500
[CODE] => search_q
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Поисковые запросы
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[NAME] => Показывать на слайдере
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[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
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[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
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[XML_ID] =>
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[WITH_DESCRIPTION] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
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[SORT] => 500
[CODE] => video_likes
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
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[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
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[video_html] => Array
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[NAME] => video_html
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[SORT] => 500
[CODE] => video_html
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
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[NAME] => video_thumbnails
[ACTIVE] => Y
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[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
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[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
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[NAME] => Галерея
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[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 16058
[1] => 16083
)
[VALUE] => Array
(
[0] => 1347
[1] => 1348
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[DESCRIPTION] => Array
(
[0] =>
[1] =>
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[~VALUE] => Array
(
[0] => 1347
[1] => 1348
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(
[0] =>
[1] =>
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[~NAME] => Галерея
[~DEFAULT_VALUE] =>
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[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
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[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 16093
[VALUE] => Array
(
[TEXT] => <p>
Мультиканальная рекламная кампания охватывает территорию Большого Урала. Конкрус анонсирует серия видеороликов.
</p>
<p>
Состязания пройдут в 2 этапа. В первом туре в ходе <a href="https://obychny.motivtelecom.ru/" rel="nofollow" target="_blank">онлайн-теста</a> каждый узнает, обычен ли он. Если да — то сможет зарегистрироваться и выложить про себя видео для первичного кастинга и голосования.
</p>
<p>
В случае успеха кандидат попадает в основной тур, где из 20 претендентов будут выбраны 2 победителя, с каждым из которых «Мотив» подпишет рекламный контракт на 3 миллиона рублей.
</p>
<p>
Кстати, за первые 3 дня для участия в конкурсе зарегистрировались более 1000 человек.
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Мультиканальная рекламная кампания охватывает территорию Большого Урала. Конкрус анонсирует серия видеороликов.
Состязания пройдут в 2 этапа. В первом туре в ходе онлайн-теста каждый узнает, обычен ли он. Если да — то сможет зарегистрироваться и выложить про себя видео для первичного кастинга и голосования.
В случае успеха кандидат попадает в основной тур, где из 20 претендентов будут выбраны 2 победителя, с каждым из которых «Мотив» подпишет рекламный контракт на 3 миллиона рублей.
Кстати, за первые 3 дня для участия в конкурсе зарегистрировались более 1000 человек.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 16094
[VALUE] => Array
(
[TEXT] => <p>
Коммерческий директор: Андрей Золотарев <br>
Руководитель отдела маркетинговых коммуникаций: Ксения Завьялова<br>
Digital Specialist: Ксения Обрезкова<br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
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[TEXT] =>
Коммерческий директор: Андрей Золотарев
Руководитель отдела маркетинговых коммуникаций: Ксения Завьялова
Digital Specialist: Ксения Обрезкова
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
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[TIMESTAMP_X] => 2017-11-16 09:57:24
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[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[USER_TYPE] => HTML
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[HINT] =>
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[EN_branding] => Array
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[TIMESTAMP_X] => 2017-11-16 09:57:24
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[NAME] => Брэндинг Eng
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[CODE] => EN_branding
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(
[TEXT] =>
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[USER_TYPE] => HTML
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[height] => 200
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[HINT] =>
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[~DEFAULT_VALUE] => Array
(
[TEXT] =>
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[EN_digital] => Array
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[NAME] => Диджитал Eng
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[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
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[EN_media] => Array
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[TIMESTAMP_X] => 2017-11-16 10:00:17
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[NAME] => Медиа Eng
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[SORT] => 500
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[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
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[SEARCHABLE] => N
[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
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[EN_effects] => Array
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[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
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[SORT] => 500
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[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
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[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
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[~DEFAULT_VALUE] => Array
(
[TEXT] =>
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[TIMESTAMP_X] => 2017-11-16 10:00:17
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[SORT] => 500
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[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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[TIMESTAMP_X] => 2017-12-15 09:33:23
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[LIST_TYPE] => C
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[XML_ID] =>
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[DESCRIPTION] =>
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[VALUE_ENUM_ID] => 9
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[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
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(
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[TIMESTAMP_X] => 2016-04-01 12:19:14
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[CODE] => service
[DEFAULT_VALUE] =>
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[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
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[3] => 89
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[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
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[VALUE_XML_ID] =>
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[~DESCRIPTION] => Array
(
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[1] =>
[2] =>
[3] =>
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[LINK_ELEMENT_VALUE] => Array
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(
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[NAME] => Web
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[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
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[~IBLOCK_SECTION_ID] =>
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[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
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[IBLOCK_ID] => 4
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[NAME] => Дизайн
[~NAME] => Дизайн
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[~DETAIL_PAGE_URL] => /agency/#service-9
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 200
[~SORT] => 200
[LANG_DIR] => /en/
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[CODE] => design
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[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
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[89] => Array
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[IBLOCK_ID] => 4
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[NAME] => Креатив
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[~DETAIL_PAGE_URL] => /agency/#service-89
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
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[LANG_DIR] => /en/
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[CODE] => creative
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[~IBLOCK_SECTION_ID] =>
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[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
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[15] => Array
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[NAME] => Медиа
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[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 400
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[LANG_DIR] => /en/
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[CODE] => media
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[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
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[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
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[~LID] => s2
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)
)
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[service] => Array
(
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[9] => Дизайн
[89] => Креатив
[15] => Медиа
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)
Array
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[~NAME] => Ценные превращения
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[TIMESTAMP_X] => 06.02.2020 12:21:25
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[~DETAIL_PAGE_URL] => /portfolio/tsennye-prevrashcheniya/
[LIST_PAGE_URL] => /portfolio/
[~LIST_PAGE_URL] => /portfolio/
[DETAIL_TEXT] =>
Digital-сервис OSOM finance кардинально меняет подход к управлению финансами. Это первое приложение для частных пользователей, которое позволит управлять традиционными и цифровыми активами из одного аккаунта.
Эстонско-бельгийский финтех-проект был реализован на средства, собранные путём краудфандинга — идею поддержали 26 тысяч участников.
Уже сейчас через приложение можно конвертировать евро в криптовалюту, работать с биткоин- и эфириум-кошельками. Все операции проводятся легально, быстро и выгодно. Приложение дополняется новыми функциями и инструментами инвестирования.
«Восход» создал для сервиса OSOM finance динамичную айдентику и дизайн мобильного приложения. В основу фирменного стиля легла идея постоянной трансформации, символизируя лёгкость управления финансами и превращения одной валюты в другую.
[~DETAIL_TEXT] =>
Digital-сервис OSOM finance кардинально меняет подход к управлению финансами. Это первое приложение для частных пользователей, которое позволит управлять традиционными и цифровыми активами из одного аккаунта.
Эстонско-бельгийский финтех-проект был реализован на средства, собранные путём краудфандинга — идею поддержали 26 тысяч участников.
Уже сейчас через приложение можно конвертировать евро в криптовалюту, работать с биткоин- и эфириум-кошельками. Все операции проводятся легально, быстро и выгодно. Приложение дополняется новыми функциями и инструментами инвестирования.
«Восход» создал для сервиса OSOM finance динамичную айдентику и дизайн мобильного приложения. В основу фирменного стиля легла идея постоянной трансформации, символизируя лёгкость управления финансами и превращения одной валюты в другую.
[DETAIL_TEXT_TYPE] => html
[~DETAIL_TEXT_TYPE] => html
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[~PREVIEW_TEXT] => OSOM finance
[PREVIEW_TEXT_TYPE] => text
[~PREVIEW_TEXT_TYPE] => text
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[FILE_NAME] => 6ac9e4f9f97d90132f5a7976e6cdc3ce.jpg
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[DESCRIPTION] =>
[HANDLER_ID] =>
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[VALUE] => https://youtu.be/sAY4tmvsX3g
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~DESCRIPTION] =>
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Бренд-дизайн директор: Владислав Деревянных<br>
Арт-директор: Алексей Климов<br>
Дизайнер: Максим Гейченко<br>
Креативный диджитал-директор: Дмитрий Маслаков<br>
Диджитал-дизайнер: Анна Маслякова<br>
Техлид: Валерий Захаров<br>
Бренд-стратег: Павел Путинцев<br>
Аккаунт-менеджер: Елизавета Соколова<br>
</p>
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Бренд-дизайн директор: Владислав Деревянных
Арт-директор: Алексей Климов
Дизайнер: Максим Гейченко
Креативный диджитал-директор: Дмитрий Маслаков
Диджитал-дизайнер: Анна Маслякова
Техлид: Валерий Захаров
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В айдентике нет привычных фирменных цветов, шрифтов или размеров. Есть бесконечное множество вариативных решений, которые укладываются в единую графическую систему. Это стало возможным благодаря введению в типографику приёма морфинга, характерного для компьютерной анимации. Он помог плавно трансформировать шрифтовые вариации, сопровождая каждую новую форму изменением цветовой палитры.
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В айдентике нет привычных фирменных цветов, шрифтов или размеров. Есть бесконечное множество вариативных решений, которые укладываются в единую графическую систему. Это стало возможным благодаря введению в типографику приёма морфинга, характерного для компьютерной анимации. Он помог плавно трансформировать шрифтовые вариации, сопровождая каждую новую форму изменением цветовой палитры.
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Andrius Verseckas, Brand Evangelist in OSOM finance<br>
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Andrius Verseckas, Brand Evangelist in OSOM finance
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(
[height] => 200
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[HINT] =>
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[VALUE] => Array
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(
[TEXT] =>
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15906
[VALUE] => Array
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[TEXT] => OSOM finance
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] => Array
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[TEXT] => OSOM finance
[TYPE] => HTML
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[~DESCRIPTION] =>
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(
[TYPE] => HTML
[TEXT] =>
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[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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[VALUE] => Array
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[TEXT] => <p>
Digital service OSOM finance offers a revolutionary approach to finance management. It’s the world’s first application for private users that allows managing traditional and digital assets through one account.
</p>
<p>
The Estonian-Belgian finance-technical project has been crowd-funded by 26 thousand people. The app currently allows converting euros to crypto currency, managing bitcoin and ethereum wallets. All operations are legal, swift and economically effective. The app is being developed to offer new functions and investment tools.
</p>
<p>
Voskhod has created the dynamic identity and mobile app design for OSOM finance. The idea of constant ongoing transformation lies at the core of the brand style, symbolizing ease of finance management and currency transformation.
</p>
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)
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Digital service OSOM finance offers a revolutionary approach to finance management. It’s the world’s first application for private users that allows managing traditional and digital assets through one account.
The Estonian-Belgian finance-technical project has been crowd-funded by 26 thousand people. The app currently allows converting euros to crypto currency, managing bitcoin and ethereum wallets. All operations are legal, swift and economically effective. The app is being developed to offer new functions and investment tools.
Voskhod has created the dynamic identity and mobile app design for OSOM finance. The idea of constant ongoing transformation lies at the core of the brand style, symbolizing ease of finance management and currency transformation.
[TYPE] => HTML
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(
[TYPE] => HTML
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[TIMESTAMP_X] => 2017-11-16 09:57:24
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[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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[TEXT] => <p>
Brand Design Director: Vladislav Derevyannykh</br>
Art Director: Alexey Klimov </br>
Designer: Maxim Geychenko</br>
Creative Digital Director: Dmitry Maslakov</br>
Digital Designer: Anna Maslyakova</br>
Tech Lead: Valery Zakharov</br>
Brand Strategist: Pavel Putintsev</br>
Account Manager: Elizaveta Sokolova</br>
Music: 808420 – Extrapolar</br>
</p>
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Brand Design Director: Vladislav Derevyannykh
Art Director: Alexey Klimov
Designer: Maxim Geychenko
Creative Digital Director: Dmitry Maslakov
Digital Designer: Anna Maslyakova
Tech Lead: Valery Zakharov
Brand Strategist: Pavel Putintsev
Account Manager: Elizaveta Sokolova
Music: 808420 – Extrapolar
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[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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[VALUE] => Array
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[TEXT] => <p>
The app was launched in Europe in the environment of huge competition between banks that develop their own digital products. OSOM is multi-purpose and is designed to fit all requirements of careful finance management. Its dynamic nature was created to match the equally dynamic lifestyle of those who would agree to no compromise as for controlling their money in the most efficient way possible.
</p>
[TYPE] => HTML
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The app was launched in Europe in the environment of huge competition between banks that develop their own digital products. OSOM is multi-purpose and is designed to fit all requirements of careful finance management. Its dynamic nature was created to match the equally dynamic lifestyle of those who would agree to no compromise as for controlling their money in the most efficient way possible.
[TYPE] => HTML
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] => 15910
[VALUE] => Array
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[TEXT] => <p>
Andrius Verseckas, Brand Evangelist in OSOM finance</br>
</p>
[TYPE] => HTML
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Andrius Verseckas, Brand Evangelist in OSOM finance
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[TEXT] =>
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[HINT] =>
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[TEXT] =>
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[TEXT] =>
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[USER_TYPE] => HTML
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[height] => 200
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[HINT] =>
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[TEXT] =>
[TYPE] => HTML
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[TIMESTAMP_X] => 2017-11-16 09:57:24
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[DEFAULT_VALUE] => Array
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[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
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[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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)
[EN_effects] => Array
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[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[EN_credits_other] => Array
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[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
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[DEFAULT_VALUE] => Array
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[TEXT] =>
[TYPE] => HTML
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[EN_SHOW] => Array
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[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
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[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 15911
[VALUE] => Да
[DESCRIPTION] =>
[VALUE_ENUM] => Да
[VALUE_XML_ID] => Y
[VALUE_SORT] => 500
[VALUE_ENUM_ID] => 9
[~VALUE] => Да
[~DESCRIPTION] =>
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[TIMESTAMP_X] => 2016-04-01 12:19:14
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[XML_ID] =>
[FILE_TYPE] =>
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[VERSION] => 1
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[USER_TYPE_SETTINGS] =>
[HINT] =>
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[1] => 15891
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Вместе с Комбинатом мясной гастрономии «Черкашин и партнёръ» мы выпустили второй ролик серии «Тренаж0ристный фитнес». Кампания рекламирует низкокалорийную диетическую ветчину «Фитнес» из мяса индейки.
Снова никаких супергероев, фитоняшек и кинозвёзд.
Главный герой ролика – один из нас. Человек, который встал на путь здорового образа жизни, физических упражнений и правильного питания. Первые изменения в своей фигуре он видит моментально, начав упражнения перед зеркалом с кусочком диетической ветчины. Такой фитнес точно каждому по силам!
Прокат ролика в эфире приурочен к выходу россиян из-за праздничного стола и поддержит всех, кто настроен на изменения.
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Вместе с Комбинатом мясной гастрономии «Черкашин и партнёръ» мы выпустили второй ролик серии «Тренаж0ристный фитнес». Кампания рекламирует низкокалорийную диетическую ветчину «Фитнес» из мяса индейки.
Снова никаких супергероев, фитоняшек и кинозвёзд.
Главный герой ролика – один из нас. Человек, который встал на путь здорового образа жизни, физических упражнений и правильного питания. Первые изменения в своей фигуре он видит моментально, начав упражнения перед зеркалом с кусочком диетической ветчины. Такой фитнес точно каждому по силам!
Прокат ролика в эфире приурочен к выходу россиян из-за праздничного стола и поддержит всех, кто настроен на изменения.
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[TEXT] => Креативные директора: Антон Рожин, Андрей Губайдуллин<br>
Копирайтеры: Георгий Корнилов, Артём Епанчинцев <br>
Режиссер и оператор: Владимир Ушаков<br>
Постпродакшн: Илья Линецкий<br>
Саунд-дизайн: Михаил Кокорин <br>
Продюсер: Вячеслав Борисенко<br>
Аккаунт-менеджер: Светлана Галанова<br>
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Копирайтеры: Георгий Корнилов, Артём Епанчинцев
Режиссер и оператор: Владимир Ушаков
Постпродакшн: Илья Линецкий
Саунд-дизайн: Михаил Кокорин
Продюсер: Вячеслав Борисенко
Аккаунт-менеджер: Светлана Галанова
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
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[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
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[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
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[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15373
[VALUE] => Array
(
[TEXT] => <p>
Тэаро Евгения, ведущий специалист отдела маркетинга и рекламы Комбината мясной гастрономии «Черкашин и партнeръ»
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Тэаро Евгения, ведущий специалист отдела маркетинга и рекламы Комбината мясной гастрономии «Черкашин и партнeръ»
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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(
[TEXT] =>
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[TIMESTAMP_X] => 2017-12-15 09:33:23
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[SORT] => 500
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[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
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[FILTRABLE] => Y
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[VERSION] => 1
[USER_TYPE] =>
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[HINT] =>
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[DESCRIPTION] =>
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[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
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[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
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[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[1] => 15365
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[VALUE] => Array
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[1] => 15
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[DESCRIPTION] => Array
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[0] =>
[1] =>
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[~DESCRIPTION] => Array
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[0] =>
[1] =>
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[~NAME] => Услуга
[~DEFAULT_VALUE] =>
[DISPLAY_VALUE] => Array
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[~ID] => 89
[IBLOCK_ID] => 4
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[PREVIEW_PICTURE] =>
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[DETAIL_PICTURE] =>
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[~SORT] => 500
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => creative
[~CODE] => creative
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[~EXTERNAL_ID] => 89
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[~IBLOCK_SECTION_ID] =>
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[~IBLOCK_TYPE_ID] => content
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[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
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[~ID] => 15
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Медиа
[~NAME] => Медиа
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[~DETAIL_PAGE_URL] => /agency/#service-15
[PREVIEW_PICTURE] =>
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[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 400
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[CODE] => media
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[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
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[~IBLOCK_TYPE_ID] => content
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[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
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[~LID] => s2
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[15] => Медиа
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[IBLOCK_SECTION_ID] =>
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[~NAME] => ТренажОристый фитнес
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[TIMESTAMP_X] => 03.12.2019 10:40:35
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[DETAIL_TEXT] =>
Комбинат мясной гастрономии «Черкашин и партнеръ» представил новую линейку диетических продуктов. Первой в серии стала ветчина «Фитнес» из мяса индейки, по калорийности равная обезжиренному творогу. Продукт ориентирован на тех, кто задумался о здоровом образе жизни и следит за своим питанием.
Забавный ролик снят в стилистике фитнес-фейлов. Мы видим начинающих спортсменов, которые впервые пришли в спортзал: кто-то качает пресс на аппарате для гребли, кто-то поднимает штангу пышным животом…
Не стоит отчаиваться, если с тренажёрами не сложилось. Настоящий фитнес начинается с правильной колбасы!
В ролике нет супергероев, а персонажи не вымышлены. Почти все актёры действительно пришли в тренажёрный зал первый раз в жизни!
[~DETAIL_TEXT] =>
Комбинат мясной гастрономии «Черкашин и партнеръ» представил новую линейку диетических продуктов. Первой в серии стала ветчина «Фитнес» из мяса индейки, по калорийности равная обезжиренному творогу. Продукт ориентирован на тех, кто задумался о здоровом образе жизни и следит за своим питанием.
Забавный ролик снят в стилистике фитнес-фейлов. Мы видим начинающих спортсменов, которые впервые пришли в спортзал: кто-то качает пресс на аппарате для гребли, кто-то поднимает штангу пышным животом…
Не стоит отчаиваться, если с тренажёрами не сложилось. Настоящий фитнес начинается с правильной колбасы!
В ролике нет супергероев, а персонажи не вымышлены. Почти все актёры действительно пришли в тренажёрный зал первый раз в жизни!
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[~DETAIL_TEXT_TYPE] => html
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[~PREVIEW_TEXT] => Черкашин и партнеръ
[PREVIEW_TEXT_TYPE] => text
[~PREVIEW_TEXT_TYPE] => text
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[HANDLER_ID] =>
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[TITLE] => ТренажОристый фитнес
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[~SORT] => 500
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[~CODE] => trenazhoristyy-fitnes
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[~EXTERNAL_ID] => 752
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[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => cases
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[TIMESTAMP_X] => 2016-04-01 15:43:07
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[VERSION] => 1
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[USER_TYPE_SETTINGS] =>
[HINT] =>
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[~DEFAULT_VALUE] =>
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[TIMESTAMP_X] => 2017-07-14 12:41:03
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[DEFAULT_VALUE] => Array
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[TEXT] =>
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[LIST_TYPE] => L
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[XML_ID] =>
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[WITH_DESCRIPTION] => Y
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15325
[VALUE] => Array
(
[TEXT] => <p>
Креативные директора: Антон Рожин, Андрей Губайдуллин<br>
Копирайтеры: Максим Замахин, Илья Сарапульцев, Алексей Гусев<br>
Продюсер: Вячеслав Борисенко<br>
Оператор: Игорь Петров<br>
Постпродакшн: Илья Линецкий<br>
Саунд-дизайн: Михаил Кокорин <br>
Аккаунт-менеджер: Светлана Галанова<br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] => Array
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[TEXT] =>
Креативные директора: Антон Рожин, Андрей Губайдуллин
Копирайтеры: Максим Замахин, Илья Сарапульцев, Алексей Гусев
Продюсер: Вячеслав Борисенко
Оператор: Игорь Петров
Постпродакшн: Илья Линецкий
Саунд-дизайн: Михаил Кокорин
Аккаунт-менеджер: Светлана Галанова
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
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[audio] => Array
(
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[TIMESTAMP_X] => 2016-04-04 15:00:28
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[NAME] => Аудио
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[SORT] => 500
[CODE] => audio
[DEFAULT_VALUE] =>
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[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
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[~DEFAULT_VALUE] =>
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(
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[TIMESTAMP_X] => 2017-07-14 14:13:56
[IBLOCK_ID] => 1
[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
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[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
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[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
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[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
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[show_main] => Array
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[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
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[ROW_COUNT] => 1
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[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
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[main_video_likes] => Array
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[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[XML_ID] =>
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[SEARCHABLE] => N
[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 15327
[VALUE] => 129
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[video_html] => Array
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[NAME] => video_html
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[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[SEARCHABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 15329
[VALUE] => 1297
[DESCRIPTION] =>
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[gallery] => Array
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[TIMESTAMP_X] => 2017-04-28 12:14:28
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[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Галерея
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[DETAIL_TEXT_AFTER] => Array
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[TIMESTAMP_X] => 2017-04-28 13:10:25
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[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
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(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
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[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15330
[VALUE] => Array
(
[TEXT] => <p>
Тэаро Евгения, ведущий специалист отдела маркетинга и рекламы Комбината мясной гастрономии «Черкашин и партнeръ»
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] => Array
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[TEXT] =>
Тэаро Евгения, ведущий специалист отдела маркетинга и рекламы Комбината мясной гастрономии «Черкашин и партнeръ»
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
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[TIMESTAMP_X] => 2017-07-14 14:12:21
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[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
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[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~DESCRIPTION] =>
[~NAME] => Брэндинг
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(
[TEXT] =>
[TYPE] => HTML
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[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
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[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
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[TIMESTAMP_X] => 2017-11-16 09:57:24
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
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[USER_TYPE] =>
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[HINT] =>
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[TIMESTAMP_X] => 2017-11-15 15:42:46
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(
[TYPE] => HTML
[TEXT] =>
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] => 15332
[VALUE] => Array
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[TEXT] => Cherkashin meat factory
[TYPE] => HTML
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[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
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(
[TYPE] => HTML
[TEXT] =>
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[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15333
[VALUE] => Array
(
[TEXT] => <p>
Cherkashin meat factory has launched a new line of dietary products. The first one is turkey ham named Fitness with energy value equal to that of low-fat cottage cheese.
</p>
<p>
The product is targeted at people who try to maintain a healthy lifestyle and take care of their nutrition.
The video features all kinds of hilarious gym-related fails. We see amateur athletes and their first time in the gym: they work out their abs on the rowing machine and lift the bar with their puffy bellies. Do not despair if you’re not so good at his. The real fitness starts with the right ham!
</p>
<p>
There are no superheroes or fictional characters in the video. Actually, most of the actors had never visited the gym before!
</p>
[TYPE] => HTML
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[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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Cherkashin meat factory has launched a new line of dietary products. The first one is turkey ham named Fitness with energy value equal to that of low-fat cottage cheese.
The product is targeted at people who try to maintain a healthy lifestyle and take care of their nutrition.
The video features all kinds of hilarious gym-related fails. We see amateur athletes and their first time in the gym: they work out their abs on the rowing machine and lift the bar with their puffy bellies. Do not despair if you’re not so good at his. The real fitness starts with the right ham!
There are no superheroes or fictional characters in the video. Actually, most of the actors had never visited the gym before!
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
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(
[TYPE] => HTML
[TEXT] =>
)
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[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
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[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15334
[VALUE] => Array
(
[TEXT] => <p>
Creative directors: Anton Rozhin, Andrey Gubaydullin <br>
Copywriters: Maksim Zamakhin, Ilya Sarapultsev, Alexey Gusev <br>
Producer: Vyacheslav Borisenko <br>
Cameraman: Igor Petrov <br>
Post-production: Ilya Linetsky <br>
Sound design: Mikhail Kokorin <br>
Account manager: Svetlana Galanova <br>
<p>
[TYPE] => HTML
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[DESCRIPTION] =>
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[TEXT] =>
Creative directors: Anton Rozhin, Andrey Gubaydullin
Copywriters: Maksim Zamakhin, Ilya Sarapultsev, Alexey Gusev
Producer: Vyacheslav Borisenko
Cameraman: Igor Petrov
Post-production: Ilya Linetsky
Sound design: Mikhail Kokorin
Account manager: Svetlana Galanova
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Yevgenia Tearo, Head of marketing and advertising, Cherkashin meat factory
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[NAME] => Металл стал легче
[ACTIVE_FROM] => 28.05.2020
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[DETAIL_TEXT] => Торговля металлоломом кажется неповоротливым и «заржавелым» бизнесом. Но у «Железной логики» металл больше не «heavy»!
Сервис «Железная логика» — пионеры на рынке онлайн-торговли металлом. Компания будто бы предвидела актуальность диджитализации задолго до пандемии и обратилась в «Восход» за комплексом услуг по продвижению сервиса. Получилось легко и ностальгично.
Оператор-постановщик: Игорь Петров
Художник-постановщик: Александр Голиздрин
Продюсер: Вячеслав Борисенко
Пост-продакшн: Илья Линецкий
Художники по костюмам: Яна Сафиуллина, Ульяна Мейснер
Художник по гриму: Екатерина Крыльцова
Музыка: Огонь Чресел & Voyse
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[DETAIL_TEXT] => В тяжелые времена предприниматели работают на грани между жизнью и финансовым крахом, но не сдаются во имя своих убеждений и преданности делу! «Восход» вместе с банком «Точка» продолжают рекламную кампанию «Скажи это делом» новым роликом о жизни на карантине.
Ролик не нарушил правил дистанцирования и самоизоляции. Съемки велись с использованием длиннофокусных объективов и дронов, все участники находились на безопасном расстоянии друг от друга, а часть сюжетов актеры снимали дома, самостоятельно. Все они — реальные предприниматели. В ролике приняли участие: основатель и директор банка «Точка» Борис Дьяконов, со-основатель и директор по маркетингу банка Яна Ганник, художественный руководитель Ural Opera Ballet Вячеслав Самодуров, креативный директор РА «Восход» Андрей Губайдуллин и многие другие.
Саундтреком к видео стал ремикс композиции «Спасибо» известного уральского музыканта Сергея Бобунца (ex-лидера группы «Смысловые галлюцинации»). Это уникальный случай в истории музыки, когда ремикс выйдет в свет раньше оригинальной версии песни.
Новым жизнеутверждающим роликом банк «Точка» демонстрирует свою поддержку предпринимателям, которые оказались в сложнейшей ситуации. Дистанционно банк продолжает оказывать им все услуги, включая открытие счета онлайн.
Состав творческой группы:
Оператор: Игорь Петров
Оператор дрона: Владимир Пантелеев
Продюсер: Вячеслав Борисенко
Пост-продакшн: Илья Линецкий
Музыка: Сергей Бобунец & DJ Nejtrino — «Спасибо»
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Мы запустили рекламную кампанию для сервиса «БухСофт» — бухгалтерского программного обеспечения для малого бизнеса. Сервис старается облегчить работу людям, на которых лежит огромная персональная ответственность за финансовую безопасность предприятий.
Ролики иллюстрируют самые неприятные аспекты работы бухгалтерии: согласование доплат за обновление программ, сложности взаимодействия с собственными IT-специалистами и техподдержкой партнеров.
Несмотря на то, что кампания готовилась задолго до карантина, в текущих условиях она оказалась особенно актуальной. «БухСофт» не только избавляет от лишних сложностей, но и помогает легко переносить данные с компьютеров на ноутбуки, работать дистанционно, оперативно получать информацию обо всех изменениях налогообложения.
Продакшн: Daddy’s Film Production
Режиссер: Ярослав Пегер
Оператор: Тимофей Лобов
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[DETAIL_TEXT] => Равные зарплаты, честные цены, здоровая конкуренция – ценности, за которые стоит бороться. Бороться делами, неустанно улучшая жизнь вокруг себя.
Созидательный бунт – ключевая идея новой рекламной кампании Банка Точка. «Скажи это делом» – коммуникационный слоган бренда. Банк подчеркивает, что он не только «для» предпринимателей, он – «за» предпринимателей: за их принципы, инициативы, вдохновение менять мир к лучшему.
Кампания использует разнообразные способы взаимодействия аудитории с главными героями кампании. В роликах, Инстаграм-stories, баннерах, на фотографиях люди видят не одну и ту же историю, а наблюдают за целой вселенной, где герои-предприниматели продолжают жить, работать и развивать среду вокруг себя.
Режиссером выступил Александр Хант, известный по фильму «Как Витька Чеснок вёз Лёху Штыря в дом инвалидов». Для Александра это был первый рекламный проект. Ролики были сняты в документальной стилистике.
Александр Хант, режиссер:
Хоть это и был мой первый подобный опыт, честно говоря, я не почувствовал большой разницы между рекламной съемкой и работой над полнометражным фильмом. Мне повезло оказаться в одной команде с рекламным агентством «Восход» и продакшеном Daddy’s Film – мы совпали в понимании творчества. Команда клиента «Точка Банк» поразила своей креативностью и смелостью. Мне кажется, мы лихо справились со съемкой множества форматов – некоторые из них были совершенно новые и необычные. Отдельный кайф доставила самая идея ролика – созидательный бунт; обыгрывать протест в рекламе – это смело и рисково.
Андрей Губайдуллин, креативный директор РА Восход:
При разработке кампании мы отталкивались от брифа, общественных настроений и тренда на протестную графику. Нам приятно озвучивать призыв к созиданию . И как всегда, поддерживать предпринимателей, таких же, как мы сами.
Антон Рожин, креативный директор РА Восход:
Каждый проект, который мы делаем вместе с банком Точка и Daddy’s Film Production, – наш общий вызов и общая позиция. Мы хотим жить в мире, в котором жить не стыдно. Например, за рекламу.
Состав творческой группы:
Клиент: Банк Точка
Агентство: РА Восход
Продакшен: Daddy’s Film Production
Сервис-продакшен: Enkeny Films
Режиссер: Александр Хант
Оператор: Наталья Макарова
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Сегодня стать знаменитостью — самое обычное дело! Особенно, если у тебя есть страничка в соцсетях и высокоскоростной стабильный интернет.
Поэтому в новой рекламной кампании сотовый оператор «Мотив» будет использовать не «селебрити» и не «суперстар», а Самого Обычного Человека!
Самые Обычные Люди — целевая аудитория компании. Простые дяди и тёти, бабули и дедушки, малыши и подростки. Большинство абонентов живёт в малых городах Большого Урала и для них смартфон с хорошей связью — окно в мир. Это общение с близкими, доступ к новинкам музыки и кино, обучение, хобби, развитие, творчество. Каждый из нас уникален в своих увлечениях.
Дать возможность людям самовыразиться, почувствовать себя необычными — основная задача телеком-оператора. А новая рекламная кампания и конкурс «Необычно обычные» даёт этот шанс всем абонентам «Мотива».
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Digital-сервис OSOM finance кардинально меняет подход к управлению финансами. Это первое приложение для частных пользователей, которое позволит управлять традиционными и цифровыми активами из одного аккаунта.
Эстонско-бельгийский финтех-проект был реализован на средства, собранные путём краудфандинга — идею поддержали 26 тысяч участников.
Уже сейчас через приложение можно конвертировать евро в криптовалюту, работать с биткоин- и эфириум-кошельками. Все операции проводятся легально, быстро и выгодно. Приложение дополняется новыми функциями и инструментами инвестирования.
«Восход» создал для сервиса OSOM finance динамичную айдентику и дизайн мобильного приложения. В основу фирменного стиля легла идея постоянной трансформации, символизируя лёгкость управления финансами и превращения одной валюты в другую.
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Вместе с Комбинатом мясной гастрономии «Черкашин и партнёръ» мы выпустили второй ролик серии «Тренаж0ристный фитнес». Кампания рекламирует низкокалорийную диетическую ветчину «Фитнес» из мяса индейки.
Снова никаких супергероев, фитоняшек и кинозвёзд.
Главный герой ролика – один из нас. Человек, который встал на путь здорового образа жизни, физических упражнений и правильного питания. Первые изменения в своей фигуре он видит моментально, начав упражнения перед зеркалом с кусочком диетической ветчины. Такой фитнес точно каждому по силам!
Прокат ролика в эфире приурочен к выходу россиян из-за праздничного стола и поддержит всех, кто настроен на изменения.
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Комбинат мясной гастрономии «Черкашин и партнеръ» представил новую линейку диетических продуктов. Первой в серии стала ветчина «Фитнес» из мяса индейки, по калорийности равная обезжиренному творогу. Продукт ориентирован на тех, кто задумался о здоровом образе жизни и следит за своим питанием.
Забавный ролик снят в стилистике фитнес-фейлов. Мы видим начинающих спортсменов, которые впервые пришли в спортзал: кто-то качает пресс на аппарате для гребли, кто-то поднимает штангу пышным животом…
Не стоит отчаиваться, если с тренажёрами не сложилось. Настоящий фитнес начинается с правильной колбасы!
В ролике нет супергероев, а персонажи не вымышлены. Почти все актёры действительно пришли в тренажёрный зал первый раз в жизни!
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Shortlist на D&AD!
В первой волне номинированных работ всего 2 проекта из России! Один из них — наши «Прогулки в темноте» в категории Impact.
AI Versus — Webby Winner!
Мы взяли «интернет-Оскар» в категории Advertising, Media & PR: Machine Learning and Bots!
«Восход» восьмой раз возглавил рейтинг креативности рекламных агентств России в сегменте «Креатив». Стал первым в сегментах «Маркетинг» и «Диджитал». Вошёл в топ-3 категории «Брендинг».
Бренд-дизайн директор «Восхода» Владислав Деревянных вошел в состав жюри XII Международного фестиваля маркетинга и рекламы «Белый Квадрат».
Чем отличается обычный человек от мировой звезды? Правильно, количеством подписчиков на личной страничке! Сегодня набрать подписчиков в сети — обычное дело! В новой рекламной кампании для сотового оператора «Мотив» мы ищем Самого Обычного Человека, чтобы сделать его лицом бренда!
6 февраля 2020 года прошла церемония награждения премии «Большая рыба», которую называют «российским рекламным Оскаром».
В креативном агентстве № 1 нет монотонных будней! Только ежедневный шквал эмоций и поводы для счастья!
Поэтому в последние дни уходящего года — наш топ-5 ярких событий 2019 года!
В нашей корзине — рекордный урожай «яблок» с главного российского конкурса рекламы Red Apple!
4 бронзовых награды и 4 шортлиста — наши победы на фестивале Eurobest-2019!
4 декабря Михаил Пишванов выступил на Международном форуме «Электрические сети».
02 декабря работа TRIP IN THE DARK стала сайтом дня на Awwwards.com.
Работы агентства признаны международным сообществом журналистов, пишущих об индустрии.
Агентство получило Серебро на фестивале Shots Awards-2019 в Лондоне.
Фестиваль нового дизайна «Среда 2019» оценивает работы, меняющие нашу визуальную среду в лучшую сторону.
Агентство получило 7 наград на фестивале фестиваля ADCE.
Нам покорился Золотой Циклоп на фестивале CICLOPE 2019.
31 октября агентству исполнилось 23 года!
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