Портфолио рекламного агентства «ВОСХОД»
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Для букинга спикеров напишите нашему PR менеджеру
Ирине Лбовой
irina@ravoskhod.ru
Telling my story
Москва
Смех и страх в креативе
В смысле?
Минск, Белоруссия
Это моя территория
Минск, Белоруссия
Advertise like Putin is not watching!
Дело не в деньгах
Качество или количество
Don’t miss the future. Есть ли место для креатива в эру Digital
Рок-звезда в рекламе
Современные тренды в дизайне упаковки
Презентация кампаний «Сделано диабетиками» и «С крабом круче!»
Quantity or quality
Хватит продавать фасады - продавайте бренд!
Москва
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«Восход» снял новый рекламный ролик для банка Точка в продолжение экшен-кампании «Предпринимай на всю голову!». Главного героя вновь сопровождают погони, взрывы и безумные эмоции.
Звездные режиссеры ролика – немецкий дуэт Kronck – известны своим ярким, энергичным стилем. Вместе с интернациональной продакшен-командой они смогли создать зрелищную, немного сюрреалистичную историю о том, с чем сталкивается предприниматель на пути к своей цели.
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«Когда мы прочитали сценарий, он был похож на невероятное приключение с кучей наших любимых вещей: взрывающимися мумиями, автоавариями, гигантским тараканом и тортом! Трюки, взрывы, осколки фарфоровой посуды на мостовой, множество локаций и сжатые сроки — именно о таком невозможном приключении мы мечтали».
Яна Ганник, Банк Точка:
«Для главного героя ролика вся эта история — не борьба и преодоление трудностей с напряжённым лицом и сжатыми кулаками. Это драйв, азарт, страсть и череда ярких событий, которые только раззадоривают его на пути к главной цели. Мы общаемся с предпринимателями каждый день и видим, насколько они кайфуют от того, что делают. Несмотря на все сложности и проблемы, они играют в эту игру и побеждают!»
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Режиссерский дуэт Kronck:
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Яна Ганник, Банк Точка:
«Для главного героя ролика вся эта история — не борьба и преодоление трудностей с напряжённым лицом и сжатыми кулаками. Это драйв, азарт, страсть и череда ярких событий, которые только раззадоривают его на пути к главной цели. Мы общаемся с предпринимателями каждый день и видим, насколько они кайфуют от того, что делают. Несмотря на все сложности и проблемы, они играют в эту игру и побеждают!»
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Креативный директор: Андрей Губайдуллин<br>
Копирайтеры: Дарья Овечкина, Антон Рожин<br>
Постпродакшен: Илья Линецкий, Георгий Мальков<br>
Монтаж: Илья Линецкий<br>
Аккаунт-менеджер: Елена Парфун
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[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 9426
[VALUE] => Array
(
[TEXT] => Яна
Ганник, Константин Байдак, Елена Зубарева, Татьяна Корнаущенко, Александра
Прыткова, Дмитрий Иванов
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Яна
Ганник, Константин Байдак, Елена Зубарева, Татьяна Корнаущенко, Александра
Прыткова, Дмитрий Иванов
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 9427
[VALUE] => Array
(
[TEXT] => <p>
<b>Daddy’s Film Production<br>
</b>Режиссеры: Kronck<br>
Оператор: Clemens Krüger<br>
Исполнительный продюсер: Егор Соломатин<br>
Директор группы: Дмитрий Димчевский<br>
Художник-постановщик: Markus Dicklhuber<br>
Монтаж: Maximilian Neumeier<br>
Service production: Martini Shot<br>
Генеральный продюсер: Никита Кочкарев<br>
Линейный продюсер: Дарья Галаева<br>
Второй режиссер: Алина Яцык<br>
Music supervision: Илья Клюк, Sun Line LLC
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Daddy’s Film Production
Режиссеры: Kronck
Оператор: Clemens Krüger
Исполнительный продюсер: Егор Соломатин
Директор группы: Дмитрий Димчевский
Художник-постановщик: Markus Dicklhuber
Монтаж: Maximilian Neumeier
Service production: Martini Shot
Генеральный продюсер: Никита Кочкарев
Линейный продюсер: Дарья Галаева
Второй режиссер: Алина Яцык
Music supervision: Илья Клюк, Sun Line LLC
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 9392
[VALUE] => 812
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 812
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[DETAIL_TEXT] => Инсайт
Фонд «Тёплый дом» создан для помощи детям из проблемных семей и детям-сиротам. Подросткам помогают адаптироваться к жизни, справиться с финансовыми и эмоциональными трудностями.
В России таких фондов — сотни. Их сайты изобилуют отчетами, но мало рассказывают о подопечных. Основная задача нового сайта «Тёплого дома» — ближе познакомить детей с благотворителями.
Главная страница выглядит как лента социальной сети. Здесь подростки будут писать лично, делиться всем, что их интересует. А фонд и волонтёры будут публиковать последние новости.
Решение
Для всех, кто хочет помочь фонду, мы придумали особую систему: удобный механизм оплаты взносов, возможность поделиться в соцсетях любым постом из ленты, одним кликом отправить письмо с предложением и получить «очки» в личном аккаунте за добрые дела.
Сердечко — размещенное рядом с аватаркой, будет символизировать количество добрых дел и расти с каждым полезным действием пользователя. Кстати, сердечки — элементы нового логотипа фонда.
Они символизируют тёплые отношения детей (сердце желтого цвета) и неравнодушных к их проблемам людей (голубой цвет), ставшие возможными благодаря фонду (зелёное сердце).
Дети, с которыми работает фонд «Тёплый дом», уже проявили свою активность и помогли нам в работе над проектом — создали дизайн особенного стикерпака, который доступен в Telegram.
[~DETAIL_TEXT] => Инсайт
Фонд «Тёплый дом» создан для помощи детям из проблемных семей и детям-сиротам. Подросткам помогают адаптироваться к жизни, справиться с финансовыми и эмоциональными трудностями.
В России таких фондов — сотни. Их сайты изобилуют отчетами, но мало рассказывают о подопечных. Основная задача нового сайта «Тёплого дома» — ближе познакомить детей с благотворителями.
Главная страница выглядит как лента социальной сети. Здесь подростки будут писать лично, делиться всем, что их интересует. А фонд и волонтёры будут публиковать последние новости.
Решение
Для всех, кто хочет помочь фонду, мы придумали особую систему: удобный механизм оплаты взносов, возможность поделиться в соцсетях любым постом из ленты, одним кликом отправить письмо с предложением и получить «очки» в личном аккаунте за добрые дела.
Сердечко — размещенное рядом с аватаркой, будет символизировать количество добрых дел и расти с каждым полезным действием пользователя. Кстати, сердечки — элементы нового логотипа фонда.
Они символизируют тёплые отношения детей (сердце желтого цвета) и неравнодушных к их проблемам людей (голубой цвет), ставшие возможными благодаря фонду (зелёное сердце).
Дети, с которыми работает фонд «Тёплый дом», уже проявили свою активность и помогли нам в работе над проектом — создали дизайн особенного стикерпака, который доступен в Telegram.
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[HINT] =>
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[VALUE] => Array
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Креативный директор: Дмитрий Маслаков<br>
Арт-директор: Анна Маслякова<br>
Дизайнер: Лиля Загидуллина<br>
Разработчик: Василий Цикин<br>
Техлид: Валерий Захаров<br>
</p>
[TYPE] => HTML
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Креативный директор: Дмитрий Маслаков
Арт-директор: Анна Маслякова
Дизайнер: Лиля Загидуллина
Разработчик: Василий Цикин
Техлид: Валерий Захаров
[TYPE] => HTML
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[TIMESTAMP_X] => 2017-07-14 14:13:56
[IBLOCK_ID] => 1
[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
)
[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 9373
[VALUE] => Array
(
[TEXT] => <p>
Благотворительный фонд «Тёплый дом»<br>
Основатели фонда:<br>
Михаил Щапов, Ирина Щапова
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Благотворительный фонд «Тёплый дом»
Основатели фонда:
Михаил Щапов, Ирина Щапова
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
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[HINT] =>
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[EN_creative] => Array
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Array
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[NAME] => Кампания Tetra Pak
[~NAME] => Кампания Tetra Pak
[ACTIVE_FROM] => 30.07.2018
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[TIMESTAMP_X] => 07.08.2018 13:29:31
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[DETAIL_TEXT] => Задача
Перед нами стояла задача рассказать о преимуществах продукции «Ирбитского молокозавода» в новой упаковке «тетратоп» от Tetra Pak. Благодаря её свойствам йогурты, кефир и молоко дольше сохраняют свежесть, а еще их удобно взять с собой, чтобы перекусить на ходу.
Решение
Главным элементом кампании стал промо-сайт с ярким каталогом продукции. Чистые и яркие цвета, сбалансированная вёрстка с обилием «воздуха», и адаптивность делают сёрфинг по сайту комфортным и приятным.
[~DETAIL_TEXT] => Задача
Перед нами стояла задача рассказать о преимуществах продукции «Ирбитского молокозавода» в новой упаковке «тетратоп» от Tetra Pak. Благодаря её свойствам йогурты, кефир и молоко дольше сохраняют свежесть, а еще их удобно взять с собой, чтобы перекусить на ходу.
Решение
Главным элементом кампании стал промо-сайт с ярким каталогом продукции. Чистые и яркие цвета, сбалансированная вёрстка с обилием «воздуха», и адаптивность делают сёрфинг по сайту комфортным и приятным.
[DETAIL_TEXT_TYPE] => html
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[~PREVIEW_TEXT] => Ирбитский молочный завод
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[TITLE] => Кампания Tetra Pak
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
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[VALUE] => Array
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[~DESCRIPTION] => Array
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[0] =>
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[~NAME] => Услуга
[~DEFAULT_VALUE] =>
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[type_bus] => Array
(
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[NAME] => Сфера
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[VALUE] => 103
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[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] => 9308
[VALUE] => Array
(
[TEXT] => <p>
Креативный директор: Дмитрий Маслаков<br>
Арт-директор: Анна Маслякова<br>
Дизайнер: Лиля Загидуллина<br>
Разработчик: Валерий Захаров<br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
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Креативный директор: Дмитрий Маслаков
Арт-директор: Анна Маслякова
Дизайнер: Лиля Загидуллина
Разработчик: Валерий Захаров
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство
[~DEFAULT_VALUE] => Array
(
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[TEXT] =>
)
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[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Аудио
[~DEFAULT_VALUE] =>
)
[cite] => Array
(
[ID] => 13
[TIMESTAMP_X] => 2017-07-14 14:13:56
[IBLOCK_ID] => 1
[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
)
[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 9309
[VALUE] => Array
(
[TEXT] => <p>
Ирбитский Молочный Завод<br>
Начальник отдела продаж:
Галина Коновалова<br>
Менеджер по маркетингу:
Руслан Луткин
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Ирбитский Молочный Завод
Начальник отдела продаж:
Галина Коновалова
Менеджер по маркетингу:
Руслан Луткин
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 9310
[VALUE] => Да
[DESCRIPTION] =>
[VALUE_ENUM] => Да
[VALUE_XML_ID] => Y
[VALUE_SORT] => 500
[VALUE_ENUM_ID] => 9
[~VALUE] => Да
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
)
)
[DISPLAY_PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 9306
)
[VALUE] => Array
(
[0] => 16
)
[DESCRIPTION] => Array
(
[0] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 16
)
[~DESCRIPTION] => Array
(
[0] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
[DISPLAY_VALUE] => Web
[LINK_ELEMENT_VALUE] => Array
(
[16] => Array
(
[ID] => 16
[~ID] => 16
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Web
[~NAME] => Web
[DETAIL_PAGE_URL] => /agency/#service-16
[~DETAIL_PAGE_URL] => /agency/#service-16
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 300
[~SORT] => 300
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => web
[~CODE] => web
[EXTERNAL_ID] => 16
[~EXTERNAL_ID] => 16
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
)
)
)
)
[service] => Array
(
[16] => Web
)
)
Array
(
[ID] => 522
[~ID] => 522
[IBLOCK_ID] => 1
[~IBLOCK_ID] => 1
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[NAME] => Приёмная кампания
[~NAME] => Приёмная кампания
[ACTIVE_FROM] => 30.07.2018
[~ACTIVE_FROM] => 30.07.2018
[TIMESTAMP_X] => 07.08.2018 13:26:17
[~TIMESTAMP_X] => 07.08.2018 13:26:17
[DETAIL_PAGE_URL] => /portfolio/priyemnaya-kampaniya/
[~DETAIL_PAGE_URL] => /portfolio/priyemnaya-kampaniya/
[LIST_PAGE_URL] => /portfolio/
[~LIST_PAGE_URL] => /portfolio/
[DETAIL_TEXT] => Задача
Уральский Федеральный Университет — крупнейший вуз Урала. Он обучает студентов по десяткам направлений и специальностей в точных, естественных и гуманитарных науках, экономике и управлении. Разобраться в них новичку непросто, поэтому главный онлайн-инструмент абитуриента — каталог образовательных программ и личный кабинет на его сайте — основательно обновили к приемной кампании 2018 года.
Решение
Теперь выбрать образовательную программу, зарегистрироваться в личном кабинете, отправить заявку на интересующий факультет и получать почтовую рассылку проще и удобнее.
Мы создали простой, понятный интерфейс. С помощью грамотной типографики и композиционного решения задали нужные акценты. А вместо типичных сток-фото использовали фотографии реальных студентов УрФУ.
[~DETAIL_TEXT] => Задача
Уральский Федеральный Университет — крупнейший вуз Урала. Он обучает студентов по десяткам направлений и специальностей в точных, естественных и гуманитарных науках, экономике и управлении. Разобраться в них новичку непросто, поэтому главный онлайн-инструмент абитуриента — каталог образовательных программ и личный кабинет на его сайте — основательно обновили к приемной кампании 2018 года.
Решение
Теперь выбрать образовательную программу, зарегистрироваться в личном кабинете, отправить заявку на интересующий факультет и получать почтовую рассылку проще и удобнее.
Мы создали простой, понятный интерфейс. С помощью грамотной типографики и композиционного решения задали нужные акценты. А вместо типичных сток-фото использовали фотографии реальных студентов УрФУ.
[DETAIL_TEXT_TYPE] => html
[~DETAIL_TEXT_TYPE] => html
[PREVIEW_TEXT] => УрФУ
[~PREVIEW_TEXT] => УрФУ
[PREVIEW_TEXT_TYPE] => html
[~PREVIEW_TEXT_TYPE] => html
[PREVIEW_PICTURE] => Array
(
[ID] => 789
[TIMESTAMP_X] => 07.08.2018 13:26:17
[MODULE_ID] => iblock
[HEIGHT] => 1020
[WIDTH] => 1282
[FILE_SIZE] => 155800
[CONTENT_TYPE] => image/jpeg
[SUBDIR] => iblock/1cd
[FILE_NAME] => 1cdc04175da6e7ea526b40f1af9402d4.jpg
[ORIGINAL_NAME] => preview_urfu.jpg
[DESCRIPTION] =>
[HANDLER_ID] =>
[EXTERNAL_ID] => 83ec340489685b80922277285a0dfd27
[~src] =>
[SRC] => /upload/iblock/1cd/1cdc04175da6e7ea526b40f1af9402d4.jpg
[UNSAFE_SRC] => /upload/iblock/1cd/1cdc04175da6e7ea526b40f1af9402d4.jpg
[SAFE_SRC] => /upload/iblock/1cd/1cdc04175da6e7ea526b40f1af9402d4.jpg
[ALT] => Приёмная кампания
[TITLE] => Приёмная кампания
)
[~PREVIEW_PICTURE] => 789
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[SORT] => 500
[~SORT] => 500
[CODE] => priyemnaya-kampaniya
[~CODE] => priyemnaya-kampaniya
[EXTERNAL_ID] => 522
[~EXTERNAL_ID] => 522
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => cases
[~IBLOCK_CODE] => cases
[IBLOCK_EXTERNAL_ID] => portfolio
[~IBLOCK_EXTERNAL_ID] => portfolio
[LID] => s2
[~LID] => s2
[EDIT_LINK] =>
[DELETE_LINK] =>
[DISPLAY_ACTIVE_FROM] => 30.07.2018
[IPROPERTY_VALUES] => Array
(
[ELEMENT_META_TITLE] => Приёмная кампания. Кейсы. Агентство креативных решений Восход.
)
[FIELDS] => Array
(
)
[PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 9280
)
[VALUE] => Array
(
[0] => 16
)
[DESCRIPTION] => Array
(
[0] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 16
)
[~DESCRIPTION] => Array
(
[0] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
)
[type_bus] => Array
(
[ID] => 2
[TIMESTAMP_X] => 2016-03-24 12:19:09
[IBLOCK_ID] => 1
[NAME] => Сфера
[ACTIVE] => Y
[SORT] => 500
[CODE] => type_bus
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 5
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 9281
[VALUE] => 106
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 106
[~DESCRIPTION] =>
[~NAME] => Сфера
[~DEFAULT_VALUE] =>
)
[main_video] => Array
(
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[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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[VALUE] => Array
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Креативный директор: Дмитрий Маслаков</br>
Арт-директор: Анна Маслякова</br>
Дизайнер: Лиля Загидуллина
<p>
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Креативный директор: Дмитрий Маслаков
Арт-директор: Анна Маслякова
Дизайнер: Лиля Загидуллина
[TYPE] => HTML
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(
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[audio] => Array
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(
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[USER_TYPE] => HTML
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[height] => 200
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[HINT] =>
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(
[TYPE] => HTML
[TEXT] =>
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[search_q] => Array
(
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[TIMESTAMP_X] => 2016-04-25 13:43:42
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[NAME] => Поисковые запросы
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[SORT] => 500
[CODE] => search_q
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[3] => 9287
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[5] => 9289
[6] => 9290
[7] => 9291
[8] => 9292
[9] => 9293
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[VALUE] => Array
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[1] => Приемная кампания
[2] => Приёмная кампания
[3] => Уральский Федеральный
[4] => Федеральный
[5] => Университет
[6] => Абитуриент
[7] => Личный кабинет
[8] => Интрефейс
[9] => UI
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
[6] =>
[7] =>
[8] =>
[9] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => УрФУ
[1] => Приемная кампания
[2] => Приёмная кампания
[3] => Уральский Федеральный
[4] => Федеральный
[5] => Университет
[6] => Абитуриент
[7] => Личный кабинет
[8] => Интрефейс
[9] => UI
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
[6] =>
[7] =>
[8] =>
[9] =>
)
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
)
[show_main] => Array
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[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
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[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
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[main_video_likes] => Array
(
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[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
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[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
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[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
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[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 9294
[VALUE] => 0
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~VALUE] => 0
[~DESCRIPTION] =>
[~NAME] => video_likes
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[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 9295
[VALUE] => 1
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~DESCRIPTION] =>
[~NAME] => video_watches
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[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 9296
[VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/3tk-EUuN5Mo" frameborder="0" allowfullscreen></iframe>
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[VALUE_XML_ID] =>
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[video_thumbnails] => Array
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[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
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[CODE] => video_thumbnails
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 9297
[VALUE] => 806
[DESCRIPTION] =>
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[~DESCRIPTION] =>
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[gallery] => Array
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[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
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[SORT] => 500
[CODE] => gallery
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
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[DETAIL_TEXT_AFTER] => Array
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[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[WITH_DESCRIPTION] => N
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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[VALUE_XML_ID] =>
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(
[TEXT] =>
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[clients_work] => Array
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[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
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(
[TEXT] =>
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 9298
[VALUE] => Array
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[TEXT] => <p>
Проректор по информационной политике УрФУ: </br>
Раиса Иваницкая</br>
Проректор по учебной работе: </br>
Сергей Князев</br>
Руководитель проекта: </br>
Анна Краснова
<p>
[TYPE] => HTML
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[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~VALUE] => Array
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[TEXT] =>
Проректор по информационной политике УрФУ:
Раиса Иваницкая
Проректор по учебной работе:
Сергей Князев
Руководитель проекта:
Анна Краснова
[TYPE] => HTML
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[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
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(
[TEXT] =>
[TYPE] => HTML
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[creative] => Array
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[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
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[SORT] => 500
[CODE] => creative
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(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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[~NAME] => Креатив
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(
[TEXT] =>
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[branding] => Array
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[NAME] => Брэндинг
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[CODE] => branding
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(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
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(
[TEXT] =>
[TYPE] => HTML
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[digital] => Array
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[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
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[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
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[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
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[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
)
)
[DISPLAY_PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 9280
)
[VALUE] => Array
(
[0] => 16
)
[DESCRIPTION] => Array
(
[0] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 16
)
[~DESCRIPTION] => Array
(
[0] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
[DISPLAY_VALUE] => Web
[LINK_ELEMENT_VALUE] => Array
(
[16] => Array
(
[ID] => 16
[~ID] => 16
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Web
[~NAME] => Web
[DETAIL_PAGE_URL] => /agency/#service-16
[~DETAIL_PAGE_URL] => /agency/#service-16
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 300
[~SORT] => 300
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => web
[~CODE] => web
[EXTERNAL_ID] => 16
[~EXTERNAL_ID] => 16
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
)
)
)
)
[service] => Array
(
[16] => Web
)
)
Array
(
[ID] => 498
[~ID] => 498
[IBLOCK_ID] => 1
[~IBLOCK_ID] => 1
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[NAME] => Генератор рецептов
[~NAME] => Генератор рецептов
[ACTIVE_FROM] => 30.07.2018
[~ACTIVE_FROM] => 30.07.2018
[TIMESTAMP_X] => 07.08.2018 16:06:14
[~TIMESTAMP_X] => 07.08.2018 16:06:14
[DETAIL_PAGE_URL] => /portfolio/generator-retseptov/
[~DETAIL_PAGE_URL] => /portfolio/generator-retseptov/
[LIST_PAGE_URL] => /portfolio/
[~LIST_PAGE_URL] => /portfolio/
[DETAIL_TEXT] => Задача
Создать промо-страницу в рамках рекламной кампании «С крабом круче!». Сайт должен быть посвящен рецептам блюд с крабовыми палочками, а его интерфейс идеально адаптироваться не только под десктоп, но и под мобильные планшеты, которые использовали промоутеры VICI в торговых точках.
Решение
Мы создали не просто кулинарный сборник, а генератор рецептов: исходя из набора предпочтений пользователя, слот-машина предлагала для него подходящий рецепт.
В нашей коллекции собраны самые разные блюда — сытные или лёгкие, острые и нет, подходящие новичкам и опытным кулинарам. Каждому из них соответствует фирменный персонаж — краб в необычных образах (например, «мексиканский» краб в сомбреро или «морской волк» в бескозырке).
Помимо дизайна самой страницы мы также разработали шаблон e-mail рассылки для отправки рецептов.
Рекламная кампания прошла успешно. Тысячи людей нашли кулинарное вдохновение и новые рецепты с крабовыми палочками. Мы научили готовить полноценные блюда вопреки стереотипу о данном продукте, который воспринимался ранее исключительно как ингредиент «того самого» салата.
[~DETAIL_TEXT] => Задача
Создать промо-страницу в рамках рекламной кампании «С крабом круче!». Сайт должен быть посвящен рецептам блюд с крабовыми палочками, а его интерфейс идеально адаптироваться не только под десктоп, но и под мобильные планшеты, которые использовали промоутеры VICI в торговых точках.
Решение
Мы создали не просто кулинарный сборник, а генератор рецептов: исходя из набора предпочтений пользователя, слот-машина предлагала для него подходящий рецепт.
В нашей коллекции собраны самые разные блюда — сытные или лёгкие, острые и нет, подходящие новичкам и опытным кулинарам. Каждому из них соответствует фирменный персонаж — краб в необычных образах (например, «мексиканский» краб в сомбреро или «морской волк» в бескозырке).
Помимо дизайна самой страницы мы также разработали шаблон e-mail рассылки для отправки рецептов.
Рекламная кампания прошла успешно. Тысячи людей нашли кулинарное вдохновение и новые рецепты с крабовыми палочками. Мы научили готовить полноценные блюда вопреки стереотипу о данном продукте, который воспринимался ранее исключительно как ингредиент «того самого» салата.
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Креативный директор: Дмитрий Маслаков</br>
Арт-директор: Анна Маслякова</br>
Дизайнер: Лиля Загидуллина</br>
Разработчик: Валерий Захаров
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Креативный директор: Дмитрий Маслаков
Арт-директор: Анна Маслякова
Дизайнер: Лиля Загидуллина
Разработчик: Валерий Захаров
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VIČI / Vičiūnai Group</br>
Руководитель по маркетингу ООО «Вичюнай Русь»: </br>
Раса Миляускене/Rasa Miliauskienė</br></br>
Руководитель отдела маркетинга ООО «Балтко»: </br>
Марина Завьялова </br>
Руководитель по маркетингу ООО «Вичюнай Групп»: </br>
Вильма Маркевичуте/Vilma Markevičiūtė </br>
Менеджер по проектам ООО «Вичюнай Групп»: </br>
Едвинас Шлеве/Edvinas Šlėvė
</p>
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)
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[TEXT] =>
VIČI / Vičiūnai Group
Руководитель по маркетингу ООО «Вичюнай Русь»:
Раса Миляускене/Rasa Miliauskienė
Руководитель отдела маркетинга ООО «Балтко»:
Марина Завьялова
Руководитель по маркетингу ООО «Вичюнай Групп»:
Вильма Маркевичуте/Vilma Markevičiūtė
Менеджер по проектам ООО «Вичюнай Групп»:
Едвинас Шлеве/Edvinas Šlėvė
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[CODE] => creative
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[TEXT] =>
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[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
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[NAME] => Брэндинг
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[SORT] => 500
[CODE] => branding
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(
[TEXT] =>
[TYPE] => HTML
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[IS_REQUIRED] => N
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[~DESCRIPTION] =>
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(
[TEXT] =>
[TYPE] => HTML
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[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
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)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
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(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
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Компания «Мила», крупнейший в уральском регионе дистрибьютор детской обуви, вместе с рекламным агентством «Восход» запустила собственный обувной бренд Junited для мальчиков и девочек от 3 до 12 лет. Агентство создало нейминг и айдентику марки, а также провело первую рекламную кампанию.
Команда «Милы» и аналитики «Восхода» внимательно изучили вкусы покупателей, чтобы правильно выбрать стиль и цветовую гамму нового бренда. В первую очередь ориентировались на вкусы детей, ведь именно они активно высказывают свои предпочтения родителям. Логотип, похожий на эмодзи, простые формы, жизнерадостные цвета и понятный «цифровому» поколению язык коммуникаций – сделали свое дело.
Бренд заметили, а коммерческие успехи превзошли ожидания. За первый сезон Junited занял уверенное второе место в структуре продаж магазинов-партнеров «Милы» с долей 20%, уступив лишь бесспорному лидеру категории – марке «Котофей».
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Компания «Мила», крупнейший в уральском регионе дистрибьютор детской обуви, вместе с рекламным агентством «Восход» запустила собственный обувной бренд Junited для мальчиков и девочек от 3 до 12 лет. Агентство создало нейминг и айдентику марки, а также провело первую рекламную кампанию.
Команда «Милы» и аналитики «Восхода» внимательно изучили вкусы покупателей, чтобы правильно выбрать стиль и цветовую гамму нового бренда. В первую очередь ориентировались на вкусы детей, ведь именно они активно высказывают свои предпочтения родителям. Логотип, похожий на эмодзи, простые формы, жизнерадостные цвета и понятный «цифровому» поколению язык коммуникаций – сделали свое дело.
Бренд заметили, а коммерческие успехи превзошли ожидания. За первый сезон Junited занял уверенное второе место в структуре продаж магазинов-партнеров «Милы» с долей 20%, уступив лишь бесспорному лидеру категории – марке «Котофей».
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Креативный директор: Андрей Губайдуллин<br>
Дизайн-директор: Владислав Деревянных<br>
Арт-директор: Кирилл Ратман<br>
Motion-дизайнер: Максим Гейченко<br>
Prepress: Алексей Климов
</p>
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Креативный директор: Андрей Губайдуллин
Дизайн-директор: Владислав Деревянных
Арт-директор: Кирилл Ратман
Motion-дизайнер: Максим Гейченко
Prepress: Алексей Климов
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 7950
[1] => 7951
[2] => 7952
[3] => 7953
[4] => 7954
[5] => 7955
[6] => 7956
[7] => 7957
[8] => 7958
[9] => 7959
[10] => 7960
[11] => 7961
)
[VALUE] => Array
(
[0] => 704
[1] => 705
[2] => 706
[3] => 707
[4] => 708
[5] => 709
[6] => 710
[7] => 711
[8] => 712
[9] => 713
[10] => 714
[11] => 715
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
[6] =>
[7] =>
[8] =>
[9] =>
[10] =>
[11] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 704
[1] => 705
[2] => 706
[3] => 707
[4] => 708
[5] => 709
[6] => 710
[7] => 711
[8] => 712
[9] => 713
[10] => 714
[11] => 715
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
[6] =>
[7] =>
[8] =>
[9] =>
[10] =>
[11] =>
)
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7982
[VALUE] => Junited
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Junited
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7983
[VALUE] => Array
(
[TEXT] => Children shoe brand
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Children shoe brand
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7984
[VALUE] => Array
(
[TEXT] => Naming and visual identity are targeted to kids, not their parents. The logo looks like an emodji and the bright colors catch attention on the shelves.
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Naming and visual identity are targeted to kids, not their parents. The logo looks like an emodji and the bright colors catch attention on the shelves.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7985
[VALUE] => Array
(
[TEXT] => Creative Director: Andrey Gubaydullin <br>
Design Director: Vladislav Derevyannikh <br>
Art Director: Kirill Ratman <br>
Motion designer: Maxim Geichenko <br>
Prepress: Alexey Klimov
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Creative Director: Andrey Gubaydullin
Design Director: Vladislav Derevyannikh
Art Director: Kirill Ratman
Motion designer: Maxim Geichenko
Prepress: Alexey Klimov
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
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(
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Банк Точка продолжает формировать категорию финансовых услуг для предпринимателей, расширяя стандарты банковского сервиса (как вам, например, идея получать кэшбек с уплаты налогов?).
Каждая рекламная кампания Точки — история не о Банке, а о тех, для кого он работает: «Дело не в деньгах» и «Предпринимать — значит помогать» выражают философию современного предпринимательства и инициируют общественную дискуссию о роли предпринимателей в нашей стране. В новой кампании банк решил показать их ежедневную жизнь: такой, как она есть, без глянцевых стереотипов.
Малый бизнес в России существует «не благодаря, а вопреки»: сложная экономическая обстановка, бюрократия, сверхвысокая конкуренция… Чтобы преодолеть эти сложности, нужно по-настоящему «болеть» своей идеей, и об этом говорит слоган новой кампании «Предпринимай на всю голову!».
В ролике-блокбастере бизнесмены — одновременно каскадеры, супергерои и укротители. Его сюжет может показаться кому-то невероятным, но предприниматели, без сомнения, узнают в каждом кадре обыденные ситуации, с которыми сталкиваются каждый день.
Создатели кампании, Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход», признаются, что вдохновлялись творчеством известного режиссера Ильи Найшуллера. Именно его кандидатуру клиент выбрал для реализации идеи, и это во многом повлияло на стиль и даже сюжет. Песня группы Найшуллера Biting Elbows также стала авторским саундтреком для ролика.
Дарья Овечкина, Антон Рожин, старшие копирайтеры РА «Восход»:
Пришло время показать другую сторону предпринимательства, о которой ещё не говорили: эмоциональную, драйвовую, взрывную и даже сумасшедшую. Когда пробиваешь стены, горишь идеей и заставляешь гореть остальных, когда важные переговоры превращаются в укрощение хищников, а конкуренция — в настоящий поединок. Мы решили сделать не ролик, а музыкальный клип, где Банк Точка выступают в роли группы, которая аккомпанирует всему предпринимательскому безумию и призывает: Предпринимай на всю голову!
Для нас это были самые сложные съёмки и самые лёгкие одновременно, потому что Daddy’s Film Production подобрали невероятную команду, где каждый — профессионал своего дела. Если на съёмках слышишь: «Врубаем бензопилу, заканчиваем с зомби и переходим к волкам», становится понятно, что на площадке Илья Найшуллер. Значит, всё должно получиться.
Яна Ганник, сооснователь Точки:
Предпринимателей принято рисовать невозмутимыми, успешными, в дорогих костюмах, сидящими в офисе с ноутбуками за чашкой кофе. Но мы очень тесно общаемся с этими людьми и знаем, что их повседневная жизнь устроена совсем по-другому: это ежедневный вызов, борьба, куча маленьких побед и поражений, шквал эмоций и вечный поиск новых идей, связей, развития. Их всех объединяет сумасшедшая энергия и желание идти вперед, менять мир, достигать цели. Точка всегда была местом для таких людей: мы сами немного “на всю голову” и, видимо, это притягивает близких нам по духу клиентов.
Илья Найшуллер, режиссёр ролика:
Я очень рад, что есть бренды, готовые на яркие, нестандартные решения и агентства, которые придумывают по-настоящему смелые концепты. Мне очень приятно, что в таких случаях обращаются ко мне, и дают мне возможность устроить качественный беспредел.
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Банк Точка продолжает формировать категорию финансовых услуг для предпринимателей, расширяя стандарты банковского сервиса (как вам, например, идея получать кэшбек с уплаты налогов?).
Каждая рекламная кампания Точки — история не о Банке, а о тех, для кого он работает: «Дело не в деньгах» и «Предпринимать — значит помогать» выражают философию современного предпринимательства и инициируют общественную дискуссию о роли предпринимателей в нашей стране. В новой кампании банк решил показать их ежедневную жизнь: такой, как она есть, без глянцевых стереотипов.
Малый бизнес в России существует «не благодаря, а вопреки»: сложная экономическая обстановка, бюрократия, сверхвысокая конкуренция… Чтобы преодолеть эти сложности, нужно по-настоящему «болеть» своей идеей, и об этом говорит слоган новой кампании «Предпринимай на всю голову!».
В ролике-блокбастере бизнесмены — одновременно каскадеры, супергерои и укротители. Его сюжет может показаться кому-то невероятным, но предприниматели, без сомнения, узнают в каждом кадре обыденные ситуации, с которыми сталкиваются каждый день.
Создатели кампании, Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход», признаются, что вдохновлялись творчеством известного режиссера Ильи Найшуллера. Именно его кандидатуру клиент выбрал для реализации идеи, и это во многом повлияло на стиль и даже сюжет. Песня группы Найшуллера Biting Elbows также стала авторским саундтреком для ролика.
Дарья Овечкина, Антон Рожин, старшие копирайтеры РА «Восход»:
Пришло время показать другую сторону предпринимательства, о которой ещё не говорили: эмоциональную, драйвовую, взрывную и даже сумасшедшую. Когда пробиваешь стены, горишь идеей и заставляешь гореть остальных, когда важные переговоры превращаются в укрощение хищников, а конкуренция — в настоящий поединок. Мы решили сделать не ролик, а музыкальный клип, где Банк Точка выступают в роли группы, которая аккомпанирует всему предпринимательскому безумию и призывает: Предпринимай на всю голову!
Для нас это были самые сложные съёмки и самые лёгкие одновременно, потому что Daddy’s Film Production подобрали невероятную команду, где каждый — профессионал своего дела. Если на съёмках слышишь: «Врубаем бензопилу, заканчиваем с зомби и переходим к волкам», становится понятно, что на площадке Илья Найшуллер. Значит, всё должно получиться.
Яна Ганник, сооснователь Точки:
Предпринимателей принято рисовать невозмутимыми, успешными, в дорогих костюмах, сидящими в офисе с ноутбуками за чашкой кофе. Но мы очень тесно общаемся с этими людьми и знаем, что их повседневная жизнь устроена совсем по-другому: это ежедневный вызов, борьба, куча маленьких побед и поражений, шквал эмоций и вечный поиск новых идей, связей, развития. Их всех объединяет сумасшедшая энергия и желание идти вперед, менять мир, достигать цели. Точка всегда была местом для таких людей: мы сами немного “на всю голову” и, видимо, это притягивает близких нам по духу клиентов.
Илья Найшуллер, режиссёр ролика:
Я очень рад, что есть бренды, готовые на яркие, нестандартные решения и агентства, которые придумывают по-настоящему смелые концепты. Мне очень приятно, что в таких случаях обращаются ко мне, и дают мне возможность устроить качественный беспредел.
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(
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[TEXT] =>
)
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[FILTRABLE] => N
[IS_REQUIRED] => N
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7863
[VALUE] => Array
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[TEXT] => <p>
Креативный директор: Андрей Губайдуллин<br>
Копирайтеры: Дарья Овечкина, Антон Рожин<br>
Медиасервис: Михаил Пишванов, Андрей Никифоров, Ольга Смакова. Алиса Шимелис, Егор Мальцев<br>
Аккаунт-менеджер: Елена Парфун
</p>
[TYPE] => HTML
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Креативный директор: Андрей Губайдуллин
Копирайтеры: Дарья Овечкина, Антон Рожин
Медиасервис: Михаил Пишванов, Андрей Никифоров, Ольга Смакова. Алиса Шимелис, Егор Мальцев
Аккаунт-менеджер: Елена Парфун
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[CODE] => cite
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(
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[TEXT] =>
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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(
[TYPE] => HTML
[TEXT] =>
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[search_q] => Array
(
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[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
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[CODE] => search_q
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[CODE] => show_main
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[HINT] =>
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[TIMESTAMP_X] => 2017-04-10 17:58:03
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[USER_TYPE_SETTINGS] =>
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7864
[VALUE] => 32
[DESCRIPTION] =>
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[TIMESTAMP_X] => 2017-04-10 18:16:10
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[SORT] => 500
[CODE] => video_watches
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7865
[VALUE] => 2938
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 2938
[~DESCRIPTION] =>
[~NAME] => video_watches
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[video_html] => Array
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[TIMESTAMP_X] => 2017-04-10 18:39:36
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[NAME] => video_html
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[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7866
[VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/a-A9VIO1Ggo" frameborder="0" allowfullscreen></iframe>
[DESCRIPTION] =>
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[~NAME] => video_html
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[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
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[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
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[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7867
[VALUE] => 697
[DESCRIPTION] =>
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[~DESCRIPTION] =>
[~NAME] => video_thumbnails
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[gallery] => Array
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[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
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[SORT] => 500
[CODE] => gallery
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[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
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[TMP_ID] =>
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[SEARCHABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
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[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
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[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
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[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7868
[VALUE] => Array
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[TEXT] => <p>
Яна Ганник, Елена Зубарева, Константин Байдак, Татьяна Корнаущенко, Илья Черкашин, Екатерина Заликаева, Александра Прыткова
</p>
[TYPE] => HTML
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Яна Ганник, Елена Зубарева, Константин Байдак, Татьяна Корнаущенко, Илья Черкашин, Екатерина Заликаева, Александра Прыткова
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
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[creative] => Array
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[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[DESCRIPTION] =>
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(
[TEXT] =>
[TYPE] => HTML
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[branding] => Array
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[NAME] => Брэндинг
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[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 0
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[digital] => Array
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[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
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[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[media] => Array
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[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[DESCRIPTION] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
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[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
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[SORT] => 500
[CODE] => credits_other
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(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7869
[VALUE] => Array
(
[TEXT] => <h3>Daddy’s Film Production</h3>
<p>
Режиссер: Илья Найшуллер<br>
Второй режиссер: Заур Засеев<br>
Оператор: Генрих Медер<br>
Продюсер: Егор Соломатин<br>
Директор съемочной группы: Дмитрий Димчевский<br>
Художник-постановщик: Дмитрий Онищенко<br>
Монтаж: Владислав Каптур, Владислав Якунин
</p>
<h3>А также</h3>
<p>
Пост-продакшн студия: CGF<br>
Цветокоррекция: Андрей Меснянкин и Сolorkitchen<br>
Песня “Anarchy” группы Biting Elbows
</p>
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Режиссер: Илья Найшуллер
Второй режиссер: Заур Засеев
Оператор: Генрих Медер
Продюсер: Егор Соломатин
Директор съемочной группы: Дмитрий Димчевский
Художник-постановщик: Дмитрий Онищенко
Монтаж: Владислав Каптур, Владислав Якунин
А также
Пост-продакшн студия: CGF
Цветокоррекция: Андрей Меснянкин и Сolorkitchen
Песня “Anarchy” группы Biting Elbows
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Doing business is not about lying on the beach or wearing expensive suits. To run a business you must be a little crazy. It’s an everyday rush, explosion, fight, and fire. And we, Tochka Bank, know it, because it’s our life too.
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Creative director: Andrey Gubaydullin<br>
Copywriters: Daria Ovechkina, Anton Rozhin<br>
Media service: Mikhail Pishvanov, Andrey Nikiforov, Alisa Shimelis, Egor Maltsev<br>
Account Manager: Elena Parfun<br>
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Tochka Bank: Yana Gannik, Elena Zubareva, Konstantin Baidak, Tatyana Kornauschenko, Ilya Cherkashin, Ekaterina Zalikaeva, Alexandra Prytkova
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<p>
Director: Ilya Naishuller<br>
DOP: Genry Meder<br>
1st AD: Zaur Zaseev<br>
Producers: Egor Solomatin, Tania Solomatina<br>
Production Manager: Dmitry Dimchevskiy<br>
FX design: Mikhail Gorshenin<br>
Stunts: Alex Stetsenko<br>
Edit: Vladislav Kaptur, Vladislav Yakunin
</p>
<h3>Others</h3>
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Post-production by CGF<br>
Color by Colorkitchen & Andrey Mesnyankin<br>
“Anarchy” written & performed by Biting Elbows<br>
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В 2018 году Екатеринбургский государственный академический театр оперы и балета сменил свое длинное название на более ёмкое и интернациональное — Ural Opera Ballet.
Новая айдентика была необходима для репозиционирования театра как успешного современного культурного института, который формирует тренды оперного и балетного искусства не только в России, но и во всем мире.
«Восход» и Ural Opera Ballet представляют новый стиль визуальных коммуникаций, который поможет вписать бренд театра в общемировой контекст. Его создатели вдохновлялись яркими спектаклями и историей театра, расположенного в самом сердце уральского промышленного региона.
Экспрессия театральных постановок нашла отражение в динамическом знаке, имитирующем движения танца, звуковые и световые колебания. Специально разработанное кириллическое и англоязычное шрифтовое начертание — это микс индустриальной и классической эстетики. Помимо полного набора фирменных носителей, «Восход» обновил дизайн сайта театра.
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В 2018 году Екатеринбургский государственный академический театр оперы и балета сменил свое длинное название на более ёмкое и интернациональное — Ural Opera Ballet.
Новая айдентика была необходима для репозиционирования театра как успешного современного культурного института, который формирует тренды оперного и балетного искусства не только в России, но и во всем мире.
«Восход» и Ural Opera Ballet представляют новый стиль визуальных коммуникаций, который поможет вписать бренд театра в общемировой контекст. Его создатели вдохновлялись яркими спектаклями и историей театра, расположенного в самом сердце уральского промышленного региона.
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Дизайн-директор: Владислав Деревянных<br>
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Дизайнер: Алексей Климов<br>
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[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7887
[VALUE] => Array
(
[TEXT] => <p>
Художественный руководитель балета:<br>
Вячеслав Самодуров<br>
Помощник художественного руководителя балета:<br>
Богдан Королёк
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Художественный руководитель балета:
Вячеслав Самодуров
Помощник художественного руководителя балета:
Богдан Королёк
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7888
[VALUE] => Ural Opera Ballet
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Ural Opera Ballet
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7889
[VALUE] => Array
(
[TEXT] => Visual Identity
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Visual Identity
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7890
[VALUE] => Array
(
[TEXT] => <p>
Ural Opera Ballet is a new name of the Ekaterinburg Opera and Ballet Theatre.
The new visual identity of the teatre is a mixture of industrial and classical esthetics.
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Ural Opera Ballet is a new name of the Ekaterinburg Opera and Ballet Theatre.
The new visual identity of the teatre is a mixture of industrial and classical esthetics.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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«Восход» снял новый рекламный ролик для банка Точка в продолжение экшен-кампании «Предпринимай на всю голову!». Главного героя вновь сопровождают погони, взрывы и безумные эмоции.
Звездные режиссеры ролика – немецкий дуэт Kronck – известны своим ярким, энергичным стилем. Вместе с интернациональной продакшен-командой они смогли создать зрелищную, немного сюрреалистичную историю о том, с чем сталкивается предприниматель на пути к своей цели.
Саундтрек «Косил ясь конюшину» в исполнении «Песняров» как нельзя лучше проиллюстрировал настроение и драйв, с которым предприниматели идут по жизни.
Режиссерский дуэт Kronck:
«Когда мы прочитали сценарий, он был похож на невероятное приключение с кучей наших любимых вещей: взрывающимися мумиями, автоавариями, гигантским тараканом и тортом! Трюки, взрывы, осколки фарфоровой посуды на мостовой, множество локаций и сжатые сроки — именно о таком невозможном приключении мы мечтали».
Яна Ганник, Банк Точка:
«Для главного героя ролика вся эта история — не борьба и преодоление трудностей с напряжённым лицом и сжатыми кулаками. Это драйв, азарт, страсть и череда ярких событий, которые только раззадоривают его на пути к главной цели. Мы общаемся с предпринимателями каждый день и видим, насколько они кайфуют от того, что делают. Несмотря на все сложности и проблемы, они играют в эту игру и побеждают!»
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Фонд «Тёплый дом» создан для помощи детям из проблемных семей и детям-сиротам. Подросткам помогают адаптироваться к жизни, справиться с финансовыми и эмоциональными трудностями.
В России таких фондов — сотни. Их сайты изобилуют отчетами, но мало рассказывают о подопечных. Основная задача нового сайта «Тёплого дома» — ближе познакомить детей с благотворителями.
Главная страница выглядит как лента социальной сети. Здесь подростки будут писать лично, делиться всем, что их интересует. А фонд и волонтёры будут публиковать последние новости.
Решение
Для всех, кто хочет помочь фонду, мы придумали особую систему: удобный механизм оплаты взносов, возможность поделиться в соцсетях любым постом из ленты, одним кликом отправить письмо с предложением и получить «очки» в личном аккаунте за добрые дела.
Сердечко — размещенное рядом с аватаркой, будет символизировать количество добрых дел и расти с каждым полезным действием пользователя. Кстати, сердечки — элементы нового логотипа фонда.
Они символизируют тёплые отношения детей (сердце желтого цвета) и неравнодушных к их проблемам людей (голубой цвет), ставшие возможными благодаря фонду (зелёное сердце).
Дети, с которыми работает фонд «Тёплый дом», уже проявили свою активность и помогли нам в работе над проектом — создали дизайн особенного стикерпака, который доступен в Telegram.
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Перед нами стояла задача рассказать о преимуществах продукции «Ирбитского молокозавода» в новой упаковке «тетратоп» от Tetra Pak. Благодаря её свойствам йогурты, кефир и молоко дольше сохраняют свежесть, а еще их удобно взять с собой, чтобы перекусить на ходу.
Решение
Главным элементом кампании стал промо-сайт с ярким каталогом продукции. Чистые и яркие цвета, сбалансированная вёрстка с обилием «воздуха», и адаптивность делают сёрфинг по сайту комфортным и приятным.
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Уральский Федеральный Университет — крупнейший вуз Урала. Он обучает студентов по десяткам направлений и специальностей в точных, естественных и гуманитарных науках, экономике и управлении. Разобраться в них новичку непросто, поэтому главный онлайн-инструмент абитуриента — каталог образовательных программ и личный кабинет на его сайте — основательно обновили к приемной кампании 2018 года.
Решение
Теперь выбрать образовательную программу, зарегистрироваться в личном кабинете, отправить заявку на интересующий факультет и получать почтовую рассылку проще и удобнее.
Мы создали простой, понятный интерфейс. С помощью грамотной типографики и композиционного решения задали нужные акценты. А вместо типичных сток-фото использовали фотографии реальных студентов УрФУ.
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Создать промо-страницу в рамках рекламной кампании «С крабом круче!». Сайт должен быть посвящен рецептам блюд с крабовыми палочками, а его интерфейс идеально адаптироваться не только под десктоп, но и под мобильные планшеты, которые использовали промоутеры VICI в торговых точках.
Решение
Мы создали не просто кулинарный сборник, а генератор рецептов: исходя из набора предпочтений пользователя, слот-машина предлагала для него подходящий рецепт.
В нашей коллекции собраны самые разные блюда — сытные или лёгкие, острые и нет, подходящие новичкам и опытным кулинарам. Каждому из них соответствует фирменный персонаж — краб в необычных образах (например, «мексиканский» краб в сомбреро или «морской волк» в бескозырке).
Помимо дизайна самой страницы мы также разработали шаблон e-mail рассылки для отправки рецептов.
Рекламная кампания прошла успешно. Тысячи людей нашли кулинарное вдохновение и новые рецепты с крабовыми палочками. Мы научили готовить полноценные блюда вопреки стереотипу о данном продукте, который воспринимался ранее исключительно как ингредиент «того самого» салата.
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Компания «Мила», крупнейший в уральском регионе дистрибьютор детской обуви, вместе с рекламным агентством «Восход» запустила собственный обувной бренд Junited для мальчиков и девочек от 3 до 12 лет. Агентство создало нейминг и айдентику марки, а также провело первую рекламную кампанию.
Команда «Милы» и аналитики «Восхода» внимательно изучили вкусы покупателей, чтобы правильно выбрать стиль и цветовую гамму нового бренда. В первую очередь ориентировались на вкусы детей, ведь именно они активно высказывают свои предпочтения родителям. Логотип, похожий на эмодзи, простые формы, жизнерадостные цвета и понятный «цифровому» поколению язык коммуникаций – сделали свое дело.
Бренд заметили, а коммерческие успехи превзошли ожидания. За первый сезон Junited занял уверенное второе место в структуре продаж магазинов-партнеров «Милы» с долей 20%, уступив лишь бесспорному лидеру категории – марке «Котофей».
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Банк Точка продолжает формировать категорию финансовых услуг для предпринимателей, расширяя стандарты банковского сервиса (как вам, например, идея получать кэшбек с уплаты налогов?).
Каждая рекламная кампания Точки — история не о Банке, а о тех, для кого он работает: «Дело не в деньгах» и «Предпринимать — значит помогать» выражают философию современного предпринимательства и инициируют общественную дискуссию о роли предпринимателей в нашей стране. В новой кампании банк решил показать их ежедневную жизнь: такой, как она есть, без глянцевых стереотипов.
Малый бизнес в России существует «не благодаря, а вопреки»: сложная экономическая обстановка, бюрократия, сверхвысокая конкуренция… Чтобы преодолеть эти сложности, нужно по-настоящему «болеть» своей идеей, и об этом говорит слоган новой кампании «Предпринимай на всю голову!».
В ролике-блокбастере бизнесмены — одновременно каскадеры, супергерои и укротители. Его сюжет может показаться кому-то невероятным, но предприниматели, без сомнения, узнают в каждом кадре обыденные ситуации, с которыми сталкиваются каждый день.
Создатели кампании, Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход», признаются, что вдохновлялись творчеством известного режиссера Ильи Найшуллера. Именно его кандидатуру клиент выбрал для реализации идеи, и это во многом повлияло на стиль и даже сюжет. Песня группы Найшуллера Biting Elbows также стала авторским саундтреком для ролика.
Дарья Овечкина, Антон Рожин, старшие копирайтеры РА «Восход»:
Пришло время показать другую сторону предпринимательства, о которой ещё не говорили: эмоциональную, драйвовую, взрывную и даже сумасшедшую. Когда пробиваешь стены, горишь идеей и заставляешь гореть остальных, когда важные переговоры превращаются в укрощение хищников, а конкуренция — в настоящий поединок. Мы решили сделать не ролик, а музыкальный клип, где Банк Точка выступают в роли группы, которая аккомпанирует всему предпринимательскому безумию и призывает: Предпринимай на всю голову!
Для нас это были самые сложные съёмки и самые лёгкие одновременно, потому что Daddy’s Film Production подобрали невероятную команду, где каждый — профессионал своего дела. Если на съёмках слышишь: «Врубаем бензопилу, заканчиваем с зомби и переходим к волкам», становится понятно, что на площадке Илья Найшуллер. Значит, всё должно получиться.
Яна Ганник, сооснователь Точки:
Предпринимателей принято рисовать невозмутимыми, успешными, в дорогих костюмах, сидящими в офисе с ноутбуками за чашкой кофе. Но мы очень тесно общаемся с этими людьми и знаем, что их повседневная жизнь устроена совсем по-другому: это ежедневный вызов, борьба, куча маленьких побед и поражений, шквал эмоций и вечный поиск новых идей, связей, развития. Их всех объединяет сумасшедшая энергия и желание идти вперед, менять мир, достигать цели. Точка всегда была местом для таких людей: мы сами немного “на всю голову” и, видимо, это притягивает близких нам по духу клиентов.
Илья Найшуллер, режиссёр ролика:
Я очень рад, что есть бренды, готовые на яркие, нестандартные решения и агентства, которые придумывают по-настоящему смелые концепты. Мне очень приятно, что в таких случаях обращаются ко мне, и дают мне возможность устроить качественный беспредел.
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В 2018 году Екатеринбургский государственный академический театр оперы и балета сменил свое длинное название на более ёмкое и интернациональное — Ural Opera Ballet.
Новая айдентика была необходима для репозиционирования театра как успешного современного культурного института, который формирует тренды оперного и балетного искусства не только в России, но и во всем мире.
«Восход» и Ural Opera Ballet представляют новый стиль визуальных коммуникаций, который поможет вписать бренд театра в общемировой контекст. Его создатели вдохновлялись яркими спектаклями и историей театра, расположенного в самом сердце уральского промышленного региона.
Экспрессия театральных постановок нашла отражение в динамическом знаке, имитирующем движения танца, звуковые и световые колебания. Специально разработанное кириллическое и англоязычное шрифтовое начертание — это микс индустриальной и классической эстетики. Помимо полного набора фирменных носителей, «Восход» обновил дизайн сайта театра.
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«Восход» перезапустил сайт благотворительного фонда «Тёплый Дом», созданного для помощи детям из проблемных семей и детям-сиротам.
А сами дети помогли нам в работе над проектом и нарисовали особенный стикерпак для Telegram.
Первый в мире чемпионат по автокерлингу, который «Восход» и Страховое агентство SM Polis провели в марте 2017 года, получил награды фестивалей D&AD (Лондон) и One Show (Нью-Йорк).
У «Восхода» появились две новые награды Effie Russia, фестиваля маркетинговой эффективности.
Наш проект «Сделано диабетиками» получил награду жюри Webby Awards, самой ценной премии в сфере digital.
10 наград привез «Восход» из Минска, где проходил десятый фестиваль White Square.
В 2018 году Екатеринбургский государственный академический театр оперы и балета сменил свое длинное название на более ёмкое и интернациональное — Ural Opera Ballet. «Восход» представляет новый стиль визуальных коммуникаций, который поможет вписать бренд театра в общемировой контекст.
«Восход» представил новый проект — айдентику первой анти-школы «Корпус», ориентированной на постиндустриальные дисциплины.
«Восход» и Lenta.ru выбрали новых медиа-героев для жилого квартала Headliner от ГК «Кортрос». Кампания нового жилого квартала стартовала с вручения премии.
«Уралкерамика» и РА «Восход» представили обновленный бренд производителя – Alma Ceramica.
Ассоциация Коммуникационных Агентств России (АКАР) подвела итоги рейтинга за 2017 год. Последним фестивалем, внесшим вклад в расстановку участников, стал московский Red Apple, вручивший награды в декабре. И вот снова, уже в шестой раз, рейтинг креативности возглавило агентство «Восход».
«Восход» завоевал золотую и две серебряные награды премии Клуба Арт-директоров Европы (ADCE Awards 2017), и это лучший результат среди всех российских агентств в этом году.
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