обувь для детей
Junited
Компания «Мила», крупнейший в уральском регионе дистрибьютор детской обуви, вместе с рекламным агентством «Восход» запустила собственный обувной бренд Junited для мальчиков и девочек от 3 до 12 лет. Агентство создало нейминг и айдентику марки, а также провело первую рекламную кампанию.
Команда «Милы» и аналитики «Восхода» внимательно изучили вкусы покупателей, чтобы правильно выбрать стиль и цветовую гамму нового бренда. В первую очередь ориентировались на вкусы детей, ведь именно они активно высказывают свои предпочтения родителям. Логотип, похожий на эмодзи, простые формы, жизнерадостные цвета и понятный «цифровому» поколению язык коммуникаций – сделали свое дело.
Бренд заметили, а коммерческие успехи превзошли ожидания. За первый сезон Junited занял уверенное второе место в структуре продаж магазинов-партнеров «Милы» с долей 20%, уступив лишь бесспорному лидеру категории – марке «Котофей».
Агентство
Креативный директор: Андрей Губайдуллин
Дизайн-директор: Владислав Деревянных
Арт-директор: Кирилл Ратман
Motion-дизайнер: Максим Гейченко
Prepress: Алексей Климов
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Банк Точка продолжает формировать категорию финансовых услуг для предпринимателей, расширяя стандарты банковского сервиса (как вам, например, идея получать кэшбек с уплаты налогов?).
Каждая рекламная кампания Точки — история не о Банке, а о тех, для кого он работает: «Дело не в деньгах» и «Предпринимать — значит помогать» выражают философию современного предпринимательства и инициируют общественную дискуссию о роли предпринимателей в нашей стране. В новой кампании банк решил показать их ежедневную жизнь: такой, как она есть, без глянцевых стереотипов.
Малый бизнес в России существует «не благодаря, а вопреки»: сложная экономическая обстановка, бюрократия, сверхвысокая конкуренция… Чтобы преодолеть эти сложности, нужно по-настоящему «болеть» своей идеей, и об этом говорит слоган новой кампании «Предпринимай на всю голову!».
В ролике-блокбастере бизнесмены — одновременно каскадеры, супергерои и укротители. Его сюжет может показаться кому-то невероятным, но предприниматели, без сомнения, узнают в каждом кадре обыденные ситуации, с которыми сталкиваются каждый день.
Создатели кампании, Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход», признаются, что вдохновлялись творчеством известного режиссера Ильи Найшуллера. Именно его кандидатуру клиент выбрал для реализации идеи, и это во многом повлияло на стиль и даже сюжет. Песня группы Найшуллера Biting Elbows также стала авторским саундтреком для ролика.
Дарья Овечкина, Антон Рожин, старшие копирайтеры РА «Восход»:
Пришло время показать другую сторону предпринимательства, о которой ещё не говорили: эмоциональную, драйвовую, взрывную и даже сумасшедшую. Когда пробиваешь стены, горишь идеей и заставляешь гореть остальных, когда важные переговоры превращаются в укрощение хищников, а конкуренция — в настоящий поединок. Мы решили сделать не ролик, а музыкальный клип, где Банк Точка выступают в роли группы, которая аккомпанирует всему предпринимательскому безумию и призывает: Предпринимай на всю голову!
Для нас это были самые сложные съёмки и самые лёгкие одновременно, потому что Daddy’s Film Production подобрали невероятную команду, где каждый — профессионал своего дела. Если на съёмках слышишь: «Врубаем бензопилу, заканчиваем с зомби и переходим к волкам», становится понятно, что на площадке Илья Найшуллер. Значит, всё должно получиться.
Яна Ганник, сооснователь Точки:
Предпринимателей принято рисовать невозмутимыми, успешными, в дорогих костюмах, сидящими в офисе с ноутбуками за чашкой кофе. Но мы очень тесно общаемся с этими людьми и знаем, что их повседневная жизнь устроена совсем по-другому: это ежедневный вызов, борьба, куча маленьких побед и поражений, шквал эмоций и вечный поиск новых идей, связей, развития. Их всех объединяет сумасшедшая энергия и желание идти вперед, менять мир, достигать цели. Точка всегда была местом для таких людей: мы сами немного “на всю голову” и, видимо, это притягивает близких нам по духу клиентов.
Илья Найшуллер, режиссёр ролика:
Я очень рад, что есть бренды, готовые на яркие, нестандартные решения и агентства, которые придумывают по-настоящему смелые концепты. Мне очень приятно, что в таких случаях обращаются ко мне, и дают мне возможность устроить качественный беспредел.
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Каждая рекламная кампания Точки — история не о Банке, а о тех, для кого он работает: «Дело не в деньгах» и «Предпринимать — значит помогать» выражают философию современного предпринимательства и инициируют общественную дискуссию о роли предпринимателей в нашей стране. В новой кампании банк решил показать их ежедневную жизнь: такой, как она есть, без глянцевых стереотипов.
Малый бизнес в России существует «не благодаря, а вопреки»: сложная экономическая обстановка, бюрократия, сверхвысокая конкуренция… Чтобы преодолеть эти сложности, нужно по-настоящему «болеть» своей идеей, и об этом говорит слоган новой кампании «Предпринимай на всю голову!».
В ролике-блокбастере бизнесмены — одновременно каскадеры, супергерои и укротители. Его сюжет может показаться кому-то невероятным, но предприниматели, без сомнения, узнают в каждом кадре обыденные ситуации, с которыми сталкиваются каждый день.
Создатели кампании, Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход», признаются, что вдохновлялись творчеством известного режиссера Ильи Найшуллера. Именно его кандидатуру клиент выбрал для реализации идеи, и это во многом повлияло на стиль и даже сюжет. Песня группы Найшуллера Biting Elbows также стала авторским саундтреком для ролика.
Дарья Овечкина, Антон Рожин, старшие копирайтеры РА «Восход»:
Пришло время показать другую сторону предпринимательства, о которой ещё не говорили: эмоциональную, драйвовую, взрывную и даже сумасшедшую. Когда пробиваешь стены, горишь идеей и заставляешь гореть остальных, когда важные переговоры превращаются в укрощение хищников, а конкуренция — в настоящий поединок. Мы решили сделать не ролик, а музыкальный клип, где Банк Точка выступают в роли группы, которая аккомпанирует всему предпринимательскому безумию и призывает: Предпринимай на всю голову!
Для нас это были самые сложные съёмки и самые лёгкие одновременно, потому что Daddy’s Film Production подобрали невероятную команду, где каждый — профессионал своего дела. Если на съёмках слышишь: «Врубаем бензопилу, заканчиваем с зомби и переходим к волкам», становится понятно, что на площадке Илья Найшуллер. Значит, всё должно получиться.
Яна Ганник, сооснователь Точки:
Предпринимателей принято рисовать невозмутимыми, успешными, в дорогих костюмах, сидящими в офисе с ноутбуками за чашкой кофе. Но мы очень тесно общаемся с этими людьми и знаем, что их повседневная жизнь устроена совсем по-другому: это ежедневный вызов, борьба, куча маленьких побед и поражений, шквал эмоций и вечный поиск новых идей, связей, развития. Их всех объединяет сумасшедшая энергия и желание идти вперед, менять мир, достигать цели. Точка всегда была местом для таких людей: мы сами немного “на всю голову” и, видимо, это притягивает близких нам по духу клиентов.
Илья Найшуллер, режиссёр ролика:
Я очень рад, что есть бренды, готовые на яркие, нестандартные решения и агентства, которые придумывают по-настоящему смелые концепты. Мне очень приятно, что в таких случаях обращаются ко мне, и дают мне возможность устроить качественный беспредел.
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Креативный директор: Андрей Губайдуллин<br>
Копирайтеры: Дарья Овечкина, Антон Рожин<br>
Медиасервис: Михаил Пишванов, Андрей Никифоров, Ольга Смакова. Алиса Шимелис, Егор Мальцев<br>
Аккаунт-менеджер: Елена Парфун
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7864
[VALUE] => 32
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 32
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7865
[VALUE] => 2938
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 2938
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7866
[VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/a-A9VIO1Ggo" frameborder="0" allowfullscreen></iframe>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7867
[VALUE] => 697
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 697
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7868
[VALUE] => Array
(
[TEXT] => <p>
Яна Ганник, Елена Зубарева, Константин Байдак, Татьяна Корнаущенко, Илья Черкашин, Екатерина Заликаева, Александра Прыткова
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Яна Ганник, Елена Зубарева, Константин Байдак, Татьяна Корнаущенко, Илья Черкашин, Екатерина Заликаева, Александра Прыткова
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7869
[VALUE] => Array
(
[TEXT] => <h3>Daddy’s Film Production</h3>
<p>
Режиссер: Илья Найшуллер<br>
Второй режиссер: Заур Засеев<br>
Оператор: Генрих Медер<br>
Продюсер: Егор Соломатин<br>
Директор съемочной группы: Дмитрий Димчевский<br>
Художник-постановщик: Дмитрий Онищенко<br>
Монтаж: Владислав Каптур, Владислав Якунин
</p>
<h3>А также</h3>
<p>
Пост-продакшн студия: CGF<br>
Цветокоррекция: Андрей Меснянкин и Сolorkitchen<br>
Песня “Anarchy” группы Biting Elbows
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Daddy’s Film Production
Режиссер: Илья Найшуллер
Второй режиссер: Заур Засеев
Оператор: Генрих Медер
Продюсер: Егор Соломатин
Директор съемочной группы: Дмитрий Димчевский
Художник-постановщик: Дмитрий Онищенко
Монтаж: Владислав Каптур, Владислав Якунин
А также
Пост-продакшн студия: CGF
Цветокоррекция: Андрей Меснянкин и Сolorkitchen
Песня “Anarchy” группы Biting Elbows
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7870
[VALUE] => Entrepreneured in the head
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Entrepreneured in the head
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7871
[VALUE] => Array
(
[TEXT] => Tochka Bank
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Tochka Bank
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7872
[VALUE] => Array
(
[TEXT] => <p>
Doing business is not about lying on the beach or wearing expensive suits. To run a business you must be a little crazy. It’s an everyday rush, explosion, fight, and fire. And we, Tochka Bank, know it, because it’s our life too.
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Doing business is not about lying on the beach or wearing expensive suits. To run a business you must be a little crazy. It’s an everyday rush, explosion, fight, and fire. And we, Tochka Bank, know it, because it’s our life too.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
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В 2018 году Екатеринбургский государственный академический театр оперы и балета сменил свое длинное название на более ёмкое и интернациональное — Ural Opera Ballet.
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[NAME] => Основное видео
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7881
[VALUE] => https://www.youtube.com/watch?v=7GR8_atUgTw
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => https://www.youtube.com/watch?v=7GR8_atUgTw
[~DESCRIPTION] =>
[~NAME] => Основное видео
[~DEFAULT_VALUE] =>
)
[workers] => Array
(
[ID] => 8
[TIMESTAMP_X] => 2017-07-14 12:41:03
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство
[ACTIVE] => Y
[SORT] => 500
[CODE] => workers
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7882
[VALUE] => Array
(
[TEXT] => <p>
Дизайн-директор: Владислав Деревянных<br>
Арт-директор: Кирилл Ратман<br>
Дизайнер: Алексей Климов<br>
Motion-дизайнер: Максим Гейченко<br>
Digital креативный директор: Дмитрий Маслаков<br>
Digital арт-директор: Анна Маслякова<br>
Веб-дизайн: Лилия Загидуллина<br>
Техлид: Валерий Захаров
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Дизайн-директор: Владислав Деревянных
Арт-директор: Кирилл Ратман
Дизайнер: Алексей Климов
Motion-дизайнер: Максим Гейченко
Digital креативный директор: Дмитрий Маслаков
Digital арт-директор: Анна Маслякова
Веб-дизайн: Лилия Загидуллина
Техлид: Валерий Захаров
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[audio] => Array
(
[ID] => 12
[TIMESTAMP_X] => 2016-04-04 15:00:28
[IBLOCK_ID] => 1
[NAME] => Аудио
[ACTIVE] => Y
[SORT] => 500
[CODE] => audio
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Аудио
[~DEFAULT_VALUE] =>
)
[cite] => Array
(
[ID] => 13
[TIMESTAMP_X] => 2017-07-14 14:13:56
[IBLOCK_ID] => 1
[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
)
[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7883
[VALUE] => 45
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 45
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7884
[VALUE] => 4819
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 4819
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7885
[VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/7GR8_atUgTw" frameborder="0" allowfullscreen></iframe>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7886
[VALUE] => 698
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 698
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 6350
[1] => 6351
[2] => 6352
[3] => 6353
[4] => 6354
[5] => 6355
[6] => 6356
[7] => 6357
[8] => 6358
[9] => 6359
[10] => 6360
[11] => 6361
[12] => 6362
[13] => 6363
)
[VALUE] => Array
(
[0] => 600
[1] => 601
[2] => 602
[3] => 603
[4] => 604
[5] => 605
[6] => 606
[7] => 607
[8] => 608
[9] => 609
[10] => 610
[11] => 611
[12] => 612
[13] => 613
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
[6] =>
[7] =>
[8] =>
[9] =>
[10] =>
[11] =>
[12] =>
[13] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 600
[1] => 601
[2] => 602
[3] => 603
[4] => 604
[5] => 605
[6] => 606
[7] => 607
[8] => 608
[9] => 609
[10] => 610
[11] => 611
[12] => 612
[13] => 613
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
[6] =>
[7] =>
[8] =>
[9] =>
[10] =>
[11] =>
[12] =>
[13] =>
)
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7887
[VALUE] => Array
(
[TEXT] => <p>
Художественный руководитель балета:<br>
Вячеслав Самодуров<br>
Помощник художественного руководителя балета:<br>
Богдан Королёк
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Художественный руководитель балета:
Вячеслав Самодуров
Помощник художественного руководителя балета:
Богдан Королёк
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7888
[VALUE] => Ural Opera Ballet
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Ural Opera Ballet
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7889
[VALUE] => Array
(
[TEXT] => Visual Identity
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Visual Identity
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7890
[VALUE] => Array
(
[TEXT] => <p>
Ural Opera Ballet is a new name of the Ekaterinburg Opera and Ballet Theatre.
The new visual identity of the teatre is a mixture of industrial and classical esthetics.
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Ural Opera Ballet is a new name of the Ekaterinburg Opera and Ballet Theatre.
The new visual identity of the teatre is a mixture of industrial and classical esthetics.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7891
[VALUE] => Да
[DESCRIPTION] =>
[VALUE_ENUM] => Да
[VALUE_XML_ID] => Y
[VALUE_SORT] => 500
[VALUE_ENUM_ID] => 9
[~VALUE] => Да
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
)
)
[DISPLAY_PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 7878
[1] => 7879
)
[VALUE] => Array
(
[0] => 16
[1] => 9
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 16
[1] => 9
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
[DISPLAY_VALUE] => Array
(
[0] => Web
[1] => Дизайн
)
[LINK_ELEMENT_VALUE] => Array
(
[16] => Array
(
[ID] => 16
[~ID] => 16
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Web
[~NAME] => Web
[DETAIL_PAGE_URL] => /agency/#service-16
[~DETAIL_PAGE_URL] => /agency/#service-16
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 300
[~SORT] => 300
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => web
[~CODE] => web
[EXTERNAL_ID] => 16
[~EXTERNAL_ID] => 16
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
)
[9] => Array
(
[ID] => 9
[~ID] => 9
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Дизайн
[~NAME] => Дизайн
[DETAIL_PAGE_URL] => /agency/#service-9
[~DETAIL_PAGE_URL] => /agency/#service-9
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 200
[~SORT] => 200
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => design
[~CODE] => design
[EXTERNAL_ID] => 9
[~EXTERNAL_ID] => 9
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
)
)
)
)
[service] => Array
(
[16] => Web
[9] => Дизайн
)
)
Array
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Первая анти-школа «Корпус» ориентирована на постиндустриальные дисциплины. Обучение в ней открыто для всех, но продолжить его после первого этапа смогут только самые успешные студенты, способные разработать и запустить собственный технологичный стартап.
Школа «Корпус» не просто дает набор знаний, она создает новое сообщество инициативных профессионалов с инновационным мышлением. И ей необходим узнаваемый фирменный стиль, серьезный и дерзкий одновременно, носителями которого с гордостью станут молодые студенты.
«Восход» обратился к самой основе информационных технологий: дискретной математике. Пожалуй, самое ее красивое проявление - клеточные автоматы. Это математические модели, симулирующие разные процессы нашей жизни. Они открыты в середине прошлого века, но их полный потенциал не изучен до сих пор. Клеточные автоматы нашли свое применение практически во всех науках, но самый большой вклад внесли в развитие компьютерных технологий. Без них невозможно существование программирования, робототехники, блокчейна, криптографии.
В ходе работы над айдентикой «Восход» создал специальный интерфейс, преобразующий любое слово в уникальный паттерн при помощи клеточного автомата - симбиоз программирования и дизайна.
Клеточный автомат состоит из ячеек. В зависимости от соседних, ячейка меняет своё состояние: 1 или 0. Клетки могут умирать, оживать, перемещаться, клонироваться, рождать устойчивые фигуры, а их движение можно задать, введя в систему любое слово. Так правила орфографии рождают правила клеточного автомата, а айдентика получает бесконечные возможности для развития.
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Первая анти-школа «Корпус» ориентирована на постиндустриальные дисциплины. Обучение в ней открыто для всех, но продолжить его после первого этапа смогут только самые успешные студенты, способные разработать и запустить собственный технологичный стартап.
Школа «Корпус» не просто дает набор знаний, она создает новое сообщество инициативных профессионалов с инновационным мышлением. И ей необходим узнаваемый фирменный стиль, серьезный и дерзкий одновременно, носителями которого с гордостью станут молодые студенты.
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В ходе работы над айдентикой «Восход» создал специальный интерфейс, преобразующий любое слово в уникальный паттерн при помощи клеточного автомата - симбиоз программирования и дизайна.
Клеточный автомат состоит из ячеек. В зависимости от соседних, ячейка меняет своё состояние: 1 или 0. Клетки могут умирать, оживать, перемещаться, клонироваться, рождать устойчивые фигуры, а их движение можно задать, введя в систему любое слово. Так правила орфографии рождают правила клеточного автомата, а айдентика получает бесконечные возможности для развития.
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Креативный директор: Андрей Губайдуллин</br>
Копирайтеры: Дарья Овечкина, Антон Рожин</br>
Дизайн-директор: Владислав Деревянных</br>
Арт-директор: Максим Гейченко</br>
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Дмитрий Широносов, CEO</br>
Мария Чмир, CMO</br>
Екатерина Чащина, СВО</br>
Кристина Клипфель, brand manager</br>
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Everything is guided by basic principles. If we identify them anything can be modeled.
</p>
<p>
1940. Mathematical models occurred, which simulate different processes of our life – cellular automata. Today they are used in programming, robotics, blockchain, computer technologies.<br><br>
Cellular automaton consists of cells. Depending on neighbors, each cell changes its own condition: ON(1) or OFF(0). The cells can die, revive, move, clone and create stable figures.<br><br>
CORPUS: a new format of IT school. They build a community with accent on discipline, team work and self-development. Only successful students continue their education.<br><br>
As a part of identity developing we created a program that transforms any text into unique pattern via cellular automaton. We turn the rules of spelling into the rules of cellular automaton.<br><br>
It’s not a pixel art, nor a glitch. It’s a cellular automaton.
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Everything is guided by basic principles. If we identify them anything can be modeled.
1940. Mathematical models occurred, which simulate different processes of our life – cellular automata. Today they are used in programming, robotics, blockchain, computer technologies.
Cellular automaton consists of cells. Depending on neighbors, each cell changes its own condition: ON(1) or OFF(0). The cells can die, revive, move, clone and create stable figures.
CORPUS: a new format of IT school. They build a community with accent on discipline, team work and self-development. Only successful students continue their education.
As a part of identity developing we created a program that transforms any text into unique pattern via cellular automaton. We turn the rules of spelling into the rules of cellular automaton.
It’s not a pixel art, nor a glitch. It’s a cellular automaton.
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Creative director: Andrey Gubaydullin<br>
Copywriters: Daria Ovechkina, Anton Rozhin<br>
Art Director: Vladislav Derevyannikh, Maxim Geichenko<br>
Designers: Kirill Ratman, Alexey Klimov
</p>
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Copywriters: Daria Ovechkina, Anton Rozhin
Art Director: Vladislav Derevyannikh, Maxim Geichenko
Designers: Kirill Ratman, Alexey Klimov
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[HINT] =>
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Dmitry Shironosov, CEO<br>
Maria Chmir, CMO<br>
Ekaterina Chaschina, СВО<br>
Christina Klipfel, brand manager
</p>
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Dmitry Shironosov, CEO
Maria Chmir, CMO
Ekaterina Chaschina, СВО
Christina Klipfel, brand manager
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РА «Восход» создало ?&#%@-ую кампанию бренда майонеза «Московский Провансаль Оливковый».
Олива - национальный символ Греции. С древних времен оливки были важной частью средиземноморской диеты, которая сегодня признана основой правильного питания. А содержащиеся в них ненасыщенные жирные омега-кислоты - тот самый скрытый источник легендарной греческой красоты и здоровья.
Герои новой рекламной кампании - силач Здоров Какбыкос, красавица Грация Сногсшибатос и долгожительница Бабушка Ядренос. Все они страшно недовольны тем обстоятельством, что главный греческий секрет раскрыт «Московским Провансалем Оливковым». Серия интернет-роликов снята в абсурдной стилистике - нарочито простые декорации, никаких монтажных склеек и крайне выразительные эмоции актеров. Герои, конечно же, говорят на чистом греческом языке, но не все их метафоры можно дословно перевести на русский.
А на игровом промо-сайте каждый может провести эпичную битву за ОМЕГАсекрет красоты и здоровья.
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РА «Восход» создало ?&#%@-ую кампанию бренда майонеза «Московский Провансаль Оливковый».
Олива - национальный символ Греции. С древних времен оливки были важной частью средиземноморской диеты, которая сегодня признана основой правильного питания. А содержащиеся в них ненасыщенные жирные омега-кислоты - тот самый скрытый источник легендарной греческой красоты и здоровья.
Герои новой рекламной кампании - силач Здоров Какбыкос, красавица Грация Сногсшибатос и долгожительница Бабушка Ядренос. Все они страшно недовольны тем обстоятельством, что главный греческий секрет раскрыт «Московским Провансалем Оливковым». Серия интернет-роликов снята в абсурдной стилистике - нарочито простые декорации, никаких монтажных склеек и крайне выразительные эмоции актеров. Герои, конечно же, говорят на чистом греческом языке, но не все их метафоры можно дословно перевести на русский.
А на игровом промо-сайте каждый может провести эпичную битву за ОМЕГАсекрет красоты и здоровья.
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Креативный директор: Андрей Губайдуллин </br>
Копирайтеры: Антон Мамыкин, Александр Синюк</br>
Диджитал креативный директор: Дмитрий Маслаков</br>
Диджитал арт-директор: Анна Маслякова</br>
Веб-дизайнер: Лилия Загидуллина</br>
Техлид: Валерий Захаров</br>
Медиаподдержка: Егор Мальцев, Алиса Шимелис</br>
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Креативный директор: Андрей Губайдуллин
Копирайтеры: Антон Мамыкин, Александр Синюк
Диджитал креативный директор: Дмитрий Маслаков
Диджитал арт-директор: Анна Маслякова
Веб-дизайнер: Лилия Загидуллина
Техлид: Валерий Захаров
Медиаподдержка: Егор Мальцев, Алиса Шимелис
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 7101
[1] => 7102
)
[VALUE] => Array
(
[0] => майонез
[1] => грек
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => майонез
[1] => грек
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
)
[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 6120
[VALUE] => 583
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 583
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7103
[VALUE] => Array
(
[TEXT] => <p>
«Московский Провансаль»</br>
Директор департамента маркетинга: </br>
Екатерина Соколова</br>
Руководитель группы по маркетинговым коммуникациям: </br>
Виктория Дорошенко</br>
Руководитель группы маркетинга по соусам:</br>
Анна Белослудцева</br>
Старший бренд-менеджер: Ольга Гулидова</br>
Менеджер по продвижению: Евгений Абросимов</br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
«Московский Провансаль»
Директор департамента маркетинга:
Екатерина Соколова
Руководитель группы по маркетинговым коммуникациям:
Виктория Дорошенко
Руководитель группы маркетинга по соусам:
Анна Белослудцева
Старший бренд-менеджер: Ольга Гулидова
Менеджер по продвижению: Евгений Абросимов
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7104
[VALUE] => Array
(
[TEXT] => <h3>SKBD.SH Production</h3>
<p>
Режиссер-постановщик: David Popescu</br>
Оператор-постановщик: Михаил Кричман</br>
Второй режиссер: Анна Пушкина</br>
Камера: Виктор Саратов</br>
Свет: Петр Семенов</br>
Директор по производству: Виктор Рыбинцев</br>
Художник-постановщик: Дарья Григорьева</br>
Костюмы: Юлия Наумова</br>
Грим: Лана Каун</br>
Кастинг: Светлана Левина</br>
Продюсер: Евгения Афанасьева</br>
Ассистент продюсера: Сюзанна Мардини</br>
Монтаж: Кирилл Орынянский</br>
Цвет: Андрей Меснянкин</br>
Графика: Александр Прокофьев</br>
Продюсер постпродакшна: Нонна Аристархова</br>
Генеральный продюсер: Михаил Романов</br>
Звук: студия «Пифагор»</br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => SKBD.SH Production
Режиссер-постановщик: David Popescu
Оператор-постановщик: Михаил Кричман
Второй режиссер: Анна Пушкина
Камера: Виктор Саратов
Свет: Петр Семенов
Директор по производству: Виктор Рыбинцев
Художник-постановщик: Дарья Григорьева
Костюмы: Юлия Наумова
Грим: Лана Каун
Кастинг: Светлана Левина
Продюсер: Евгения Афанасьева
Ассистент продюсера: Сюзанна Мардини
Монтаж: Кирилл Орынянский
Цвет: Андрей Меснянкин
Графика: Александр Прокофьев
Продюсер постпродакшна: Нонна Аристархова
Генеральный продюсер: Михаил Романов
Звук: студия «Пифагор»
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
)
)
[DISPLAY_PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 7096
[1] => 7097
[2] => 7098
)
[VALUE] => Array
(
[0] => 16
[1] => 7
[2] => 89
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 16
[1] => 7
[2] => 89
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
[DISPLAY_VALUE] => Array
(
[0] => Web
[1] => Креатив
)
[LINK_ELEMENT_VALUE] => Array
(
[16] => Array
(
[ID] => 16
[~ID] => 16
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Web
[~NAME] => Web
[DETAIL_PAGE_URL] => /agency/#service-16
[~DETAIL_PAGE_URL] => /agency/#service-16
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 300
[~SORT] => 300
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => web
[~CODE] => web
[EXTERNAL_ID] => 16
[~EXTERNAL_ID] => 16
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
)
[89] => Array
(
[ID] => 89
[~ID] => 89
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Креатив
[~NAME] => Креатив
[DETAIL_PAGE_URL] => /agency/#service-89
[~DETAIL_PAGE_URL] => /agency/#service-89
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 500
[~SORT] => 500
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => creative
[~CODE] => creative
[EXTERNAL_ID] => 89
[~EXTERNAL_ID] => 89
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
)
)
)
)
[service] => Array
(
[16] => Web
[89] => Креатив
)
)
Array
(
[ID] => 458
[~ID] => 458
[IBLOCK_ID] => 1
[~IBLOCK_ID] => 1
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[NAME] => Headliner
[~NAME] => Headliner
[ACTIVE_FROM] => 08.02.2018
[~ACTIVE_FROM] => 08.02.2018
[TIMESTAMP_X] => 23.05.2018 21:09:16
[~TIMESTAMP_X] => 23.05.2018 21:09:16
[DETAIL_PAGE_URL] => /portfolio/headliner/
[~DETAIL_PAGE_URL] => /portfolio/headliner/
[LIST_PAGE_URL] => /portfolio/
[~LIST_PAGE_URL] => /portfolio/
[DETAIL_TEXT] => В декабре 2017 года в Москве стартовали продажи квартир в жилом квартале Headliner от ГК «Кортрос». Технический старт проекта состоялся с названием «Центр-Сити», которое подчеркивало удачную локацию объекта. Однако на фоне высокой конкуренции между соседними проектами ЦАО, ему не хватало харизмы.
ГК «Кортрос» и РА «Восход» подготовили громкий перезапуск жилого квартала с новым позиционированием, неймингом, айдентикой и рекламной кампанией. Headliner идеально подходит для энергичных профессионалов, которые не ищут компромиссов в удобстве и качестве своего нового дома. Это они, герои современного мегаполиса, создают тренды и ломают стереотипы, и для них строится первый жилой небоскреб в Москве.
В айдентике жилого квартала использованы строгие цвета, геометричные формы и намеренная асимметрия.
Динамичные черты логотипа поддерживает дизайн сайта, насыщенный современными технологиями и сложной анимацией. «Восход» провел первую рекламную кампанию нового объекта, главным событием стало вручение премии «Headliner Года» от портала Lenta.ru. Один из самых влиятельных новостных сайтов страны выбрал главных героев заголовков 2017 года и предложил читателям определить тех, кто станет новыми хедлайнерами в 2018. В течение трех недель любой мог номинировать себя или друга в одной из пяти категорий: бизнес, спорт, культура, наука или общественная жизнь. Победитель определялся голосованием читателей Lenta.ru, а главным призом стала квартира в жилом квартале Headliner.
Сразу после старта кампании и запуска нового сайта девелопер отметил значительный рост в динамике продаж объекта.
[~DETAIL_TEXT] => В декабре 2017 года в Москве стартовали продажи квартир в жилом квартале Headliner от ГК «Кортрос». Технический старт проекта состоялся с названием «Центр-Сити», которое подчеркивало удачную локацию объекта. Однако на фоне высокой конкуренции между соседними проектами ЦАО, ему не хватало харизмы.
ГК «Кортрос» и РА «Восход» подготовили громкий перезапуск жилого квартала с новым позиционированием, неймингом, айдентикой и рекламной кампанией. Headliner идеально подходит для энергичных профессионалов, которые не ищут компромиссов в удобстве и качестве своего нового дома. Это они, герои современного мегаполиса, создают тренды и ломают стереотипы, и для них строится первый жилой небоскреб в Москве.
В айдентике жилого квартала использованы строгие цвета, геометричные формы и намеренная асимметрия.
Динамичные черты логотипа поддерживает дизайн сайта, насыщенный современными технологиями и сложной анимацией. «Восход» провел первую рекламную кампанию нового объекта, главным событием стало вручение премии «Headliner Года» от портала Lenta.ru. Один из самых влиятельных новостных сайтов страны выбрал главных героев заголовков 2017 года и предложил читателям определить тех, кто станет новыми хедлайнерами в 2018. В течение трех недель любой мог номинировать себя или друга в одной из пяти категорий: бизнес, спорт, культура, наука или общественная жизнь. Победитель определялся голосованием читателей Lenta.ru, а главным призом стала квартира в жилом квартале Headliner.
Сразу после старта кампании и запуска нового сайта девелопер отметил значительный рост в динамике продаж объекта.
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[PREVIEW_TEXT] => Запуск жилого квартала
[~PREVIEW_TEXT] => Запуск жилого квартала
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Креативный директор: Андрей Губайдуллин <br>
Копирайтер: Александр Синюк <br>
Дизайнер: Владислав Деревянных<br>
Диджитал креативный директор: Дмитрий Маслаков<br>
Диджитал арт-директор: Анна Маслякова<br>
Веб-дизайнер: Лилия Загидуллина<br>
Техлид: Валерий Захаров<br>
Back/frontend: Василий Цыкин <br/>
Медиаподдержка: Михаил Пишванов, Дмитрий Доник, Алиса Шимелис, Ольга Смакова, Никита Березкин, Егор Мальцев, Ольга Лев
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Креативный директор: Андрей Губайдуллин
Копирайтер: Александр Синюк
Дизайнер: Владислав Деревянных
Диджитал креативный директор: Дмитрий Маслаков
Диджитал арт-директор: Анна Маслякова
Веб-дизайнер: Лилия Загидуллина
Техлид: Валерий Захаров
Back/frontend: Василий Цыкин
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[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
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[DETAIL_TEXT] =>
Производитель керамической плитки «Уралкерамика» известен на рынке уральского региона уже несколько десятилетий.
В последние годы завод провел серьезную реновацию производства и теперь способен соперничать с европейскими брендами по качеству и дизайну продукции.
Однако внешне бренд «Уралкерамика» не менялся уже очень давно. Завод обратился к РА «Восход», чтобы переосмыслить собственную идентичность, привести в соответствие внешний облик и внутреннюю сущность бренда. Итогом совместной работы стало создание актуальной бренд-платформы, а также нового нейминга и айдентики.
Для современного производителя высочайшие стандарты качества - само собой разумеющийся факт, но помимо них «Уралкерамика» дает своим покупателям невероятную свободу выбора и самовыражения. Десятки коллекций созданы так, что их легко комбинировать между собой, чтобы создать очень личный, индивидуальный интерьер. Каким бы он ни был, дом - это место, где отдыхают душой. Поэтому в нейминге нового бренда использовано слово Alma, что в переводе с испанского и значит «душа».
В логотипе появляются буквы ALMA, графически стилизованные под керамические плитки с рельефным дизайном. Название также дублируется в шрифтовом написании. Набор уникальных паттернов в сочетании с фирменной палитрой создают основу, которая может адаптироваться под любые дизайн-задачи в будущем. А новая упаковка плитки и оформление торговых точек помогут выделиться в визуально-однообразном ряду конкурентов.
[~DETAIL_TEXT] =>
Производитель керамической плитки «Уралкерамика» известен на рынке уральского региона уже несколько десятилетий.
В последние годы завод провел серьезную реновацию производства и теперь способен соперничать с европейскими брендами по качеству и дизайну продукции.
Однако внешне бренд «Уралкерамика» не менялся уже очень давно. Завод обратился к РА «Восход», чтобы переосмыслить собственную идентичность, привести в соответствие внешний облик и внутреннюю сущность бренда. Итогом совместной работы стало создание актуальной бренд-платформы, а также нового нейминга и айдентики.
Для современного производителя высочайшие стандарты качества - само собой разумеющийся факт, но помимо них «Уралкерамика» дает своим покупателям невероятную свободу выбора и самовыражения. Десятки коллекций созданы так, что их легко комбинировать между собой, чтобы создать очень личный, индивидуальный интерьер. Каким бы он ни был, дом - это место, где отдыхают душой. Поэтому в нейминге нового бренда использовано слово Alma, что в переводе с испанского и значит «душа».
В логотипе появляются буквы ALMA, графически стилизованные под керамические плитки с рельефным дизайном. Название также дублируется в шрифтовом написании. Набор уникальных паттернов в сочетании с фирменной палитрой создают основу, которая может адаптироваться под любые дизайн-задачи в будущем. А новая упаковка плитки и оформление торговых точек помогут выделиться в визуально-однообразном ряду конкурентов.
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Креативный директор: Андрей Губайдуллин <br>
Дизайн-директор: Владислав Деревянных <br>
Дизайнер: Яна Ахметшина<br>
Стратег: Роман Бух
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Креативный директор: Андрей Губайдуллин
Дизайн-директор: Владислав Деревянных
Дизайнер: Яна Ахметшина
Стратег: Роман Бух
[TYPE] => HTML
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[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 6007
[1] => 6008
[2] => 6009
[3] => 6010
[4] => 6011
[5] => 6012
)
[VALUE] => Array
(
[0] => 566
[1] => 557
[2] => 560
[3] => 558
[4] => 561
[5] => 559
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 566
[1] => 557
[2] => 560
[3] => 558
[4] => 561
[5] => 559
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
)
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7726
[VALUE] => Array
(
[TEXT] => <p>
Бренд-менеджер: Таисья Ветошкина <br>
Начальник отдела маркетинга: Екатерина Гришкина
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Бренд-менеджер: Таисья Ветошкина
Начальник отдела маркетинга: Екатерина Гришкина
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7727
[VALUE] => Alma Ceramica
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Alma Ceramica
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7728
[VALUE] => Array
(
[TEXT] => Identity
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Identity
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7729
[VALUE] => Array
(
[TEXT] => Alma means "soul" in Spanish. Alma Ceramica is the new name of Ural Ceramica, a well known (but a little outdated) tile brand from Ekaterinburg.
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Alma means "soul" in Spanish. Alma Ceramica is the new name of Ural Ceramica, a well known (but a little outdated) tile brand from Ekaterinburg.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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Правила дорожного движения в России запрещают водителям телефонные разговоры без использования устройств hands-free, но даже с ними вероятность ДТП возрастает в 4 раза. А мессенджеры и социальные сети буквально выключают внимание автовладельцев. Сегодня телефоны - вторая по частоте причина аварий после алкоголя.
Радиостанции тоже виновны в этом, ведь они поощряют звонки в эфир, где бы не находились слушатели в этот момент. В итоге водители отвлекаются на беседы, конкурсы, угадывают песни (и многие даже умудряются их «шазамить»!).
Чтобы наглядно продемонстрировать опасность такой привычки, ведущие «Нового Радио Екатеринбург» по просьбе страхового агентства SM Polis и РА «Восход» изменили правила прямых эфиров: если выясняется, что слушатель ведет разговор, находясь за рулем автомобиля, ведущие тут же без предупреждения разъединяют звонок, а в эфир выводится звук, имитирующий аварию. У водителя прерывается связь, а все остальные слышат ужасные звуки - скрежет металла и бьющееся стекло.
Первые итоги акции «Не звоните нам!» организаторы подвели уже через несколько дней после ее старта: количество звонков от водителей ежедневно уменьшалось, а к концу недели постоянные слушатели даже стали специально парковаться на время разговора, чтобы не подвергать себя опасности и передать долгожданные приветы и поздравления.
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Правила дорожного движения в России запрещают водителям телефонные разговоры без использования устройств hands-free, но даже с ними вероятность ДТП возрастает в 4 раза. А мессенджеры и социальные сети буквально выключают внимание автовладельцев. Сегодня телефоны - вторая по частоте причина аварий после алкоголя.
Радиостанции тоже виновны в этом, ведь они поощряют звонки в эфир, где бы не находились слушатели в этот момент. В итоге водители отвлекаются на беседы, конкурсы, угадывают песни (и многие даже умудряются их «шазамить»!).
Чтобы наглядно продемонстрировать опасность такой привычки, ведущие «Нового Радио Екатеринбург» по просьбе страхового агентства SM Polis и РА «Восход» изменили правила прямых эфиров: если выясняется, что слушатель ведет разговор, находясь за рулем автомобиля, ведущие тут же без предупреждения разъединяют звонок, а в эфир выводится звук, имитирующий аварию. У водителя прерывается связь, а все остальные слышат ужасные звуки - скрежет металла и бьющееся стекло.
Первые итоги акции «Не звоните нам!» организаторы подвели уже через несколько дней после ее старта: количество звонков от водителей ежедневно уменьшалось, а к концу недели постоянные слушатели даже стали специально парковаться на время разговора, чтобы не подвергать себя опасности и передать долгожданные приветы и поздравления.
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[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] => 6700
[VALUE] => Array
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[TEXT] => <p>
Креативный директор: Андрей Губайдуллин</br>
Копирайтеры: Александр Синюк, Антон Мамыкин, Антон Рожин <br>
Супервайзинг: Елизавета Ларионова
</p>
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Креативный директор: Андрей Губайдуллин
Копирайтеры: Александр Синюк, Антон Мамыкин, Антон Рожин
Супервайзинг: Елизавета Ларионова
[TYPE] => HTML
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[~NAME] => Кредитсы агентство
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(
[TYPE] => HTML
[TEXT] =>
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[audio] => Array
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[HINT] =>
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(
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
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(
[TYPE] => HTML
[TEXT] =>
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[search_q] => Array
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
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[1] => 6702
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[3] => 6704
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[VALUE] => Array
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[2] => смартполис
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[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
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[0] => страхование
[1] => радио
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[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
[3] =>
)
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
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[show_main] => Array
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[TIMESTAMP_X] => 2016-04-25 15:44:43
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[NAME] => Показывать на слайдере
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[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
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[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
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[main_video_likes] => Array
(
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[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
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[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 6705
[VALUE] => 3
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 3
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
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[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 6706
[VALUE] => 1817
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 1817
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
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[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 6707
[VALUE] => <iframe src="https://player.vimeo.com/video/253218967?app_id=122963" width="640" height="360" frameborder="0" title="SM Polis. Stay Live, Stay Alive." webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
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[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
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[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
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[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
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[XML_ID] =>
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[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
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[gallery] => Array
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[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
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[SORT] => 500
[CODE] => gallery
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
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[TMP_ID] =>
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[~DESCRIPTION] =>
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[TIMESTAMP_X] => 2017-04-28 13:10:25
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[CODE] => DETAIL_TEXT_AFTER
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(
[TEXT] =>
[TYPE] => HTML
)
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[XML_ID] =>
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
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(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
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[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
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[XML_ID] =>
[FILE_TYPE] =>
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[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 6708
[VALUE] => Array
(
[TEXT] => <p>
Страховое агентство SM Polis</br>
Директор: Галина Киркач
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~VALUE] => Array
(
[TEXT] =>
Страховое агентство SM Polis
Директор: Галина Киркач
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[XML_ID] =>
[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 0
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[DESCRIPTION] =>
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
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[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[XML_ID] =>
[FILE_TYPE] =>
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[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
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[DESCRIPTION] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
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[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
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[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
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[VERSION] => 1
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[USER_TYPE_SETTINGS] =>
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[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
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[~NAME] => Видео превью
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(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
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[LIST_TYPE] => L
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[XML_ID] =>
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[SEARCHABLE] => Y
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 6709
[VALUE] => Stay Live. Stay Alive
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Stay Live. Stay Alive
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
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(
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[TIMESTAMP_X] => 2017-11-15 15:42:46
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(
[TYPE] => HTML
[TEXT] =>
)
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 6710
[VALUE] => Array
(
[TEXT] => SM Polis
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
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[TEXT] => SM Polis
[TYPE] => HTML
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[~DESCRIPTION] =>
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(
[TYPE] => HTML
[TEXT] =>
)
)
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(
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 6711
[VALUE] => Array
(
[TEXT] => <p>
People in Russia talk on their phones while driving. We’re used to it, nothing strange.
</p>
<p>
Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps.
</p>
<p>
Radio stations provoke this behavior. Every station has a call-in show where listeners are calling to win presents or just to say hi to their friends.
</p>
<p>
SM Polis Insurance is fighting against this dangerous habit together with a popular call-in show.
</p>
<p>
18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio.
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] => Array
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[TEXT] =>
People in Russia talk on their phones while driving. We’re used to it, nothing strange.
Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps.
Radio stations provoke this behavior. Every station has a call-in show where listeners are calling to win presents or just to say hi to their friends.
SM Polis Insurance is fighting against this dangerous habit together with a popular call-in show.
18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
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[TIMESTAMP_X] => 2017-11-16 09:57:24
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[NAME] => Кредитсы агентство Eng
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[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 6712
[VALUE] => Array
(
[TEXT] => Creative director: Andrey Gubaydullin
Copywriters: Alexander Sinyuk, Anton Mamykin, Anton Rozhin
Art Director: Vladislav Derevyannikh
Media Supervising: Elizaveta Larionova
[TYPE] => HTML
)
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
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[TEXT] => Creative director: Andrey Gubaydullin
Copywriters: Alexander Sinyuk, Anton Mamykin, Anton Rozhin
Art Director: Vladislav Derevyannikh
Media Supervising: Elizaveta Larionova
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
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[NAME] => Цитаты Eng
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[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 6713
[VALUE] => Да
[DESCRIPTION] =>
[VALUE_ENUM] => Да
[VALUE_XML_ID] => Y
[VALUE_SORT] => 500
[VALUE_ENUM_ID] => 9
[~VALUE] => Да
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
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(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 6696
[1] => 6697
)
[VALUE] => Array
(
[0] => 15
[1] => 89
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 15
[1] => 89
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
)
[~NAME] => Услуга
[~DEFAULT_VALUE] =>
[DISPLAY_VALUE] => Array
(
[0] => Медиа
[1] => Креатив
)
[LINK_ELEMENT_VALUE] => Array
(
[15] => Array
(
[ID] => 15
[~ID] => 15
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Медиа
[~NAME] => Медиа
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[~DETAIL_PAGE_URL] => /agency/#service-15
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 400
[~SORT] => 400
[LANG_DIR] => /en/
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[CODE] => media
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[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
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[89] => Array
(
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[~ID] => 89
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Креатив
[~NAME] => Креатив
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[~DETAIL_PAGE_URL] => /agency/#service-89
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 500
[~SORT] => 500
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => creative
[~CODE] => creative
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[~IBLOCK_SECTION_ID] =>
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
)
)
)
)
[service] => Array
(
[15] => Медиа
[89] => Креатив
)
)
Array
(
[ID] => 399
[~ID] => 399
[IBLOCK_ID] => 1
[~IBLOCK_ID] => 1
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
[NAME] => Будем ближе
[~NAME] => Будем ближе
[ACTIVE_FROM] => 12.10.2017
[~ACTIVE_FROM] => 12.10.2017
[TIMESTAMP_X] => 23.05.2018 21:03:29
[~TIMESTAMP_X] => 23.05.2018 21:03:29
[DETAIL_PAGE_URL] => /portfolio/budem-blizhe/
[~DETAIL_PAGE_URL] => /portfolio/budem-blizhe/
[LIST_PAGE_URL] => /portfolio/
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[DETAIL_TEXT] => Казанский Молочный Комбинат выпустил новую линейку молочных продуктов под брендом «Молочная речка». Продукты качественные, натуральные, вкусные, ведь выпускается они, в первую очередь, для жителей города.
Голосом и лицом обновленного бренда стала Саида Мухаметзянова, юная звезда Татарстана, завоевавшая любовь российских телезрителей в легендарном шоу «Голос. Дети». Как оказалось, волшебный голос девочки и удивительные по своей мелодичности татарские песни, завораживают абсолютно всех. На съемочной площадке во время исполнения Саидой татарской народной песни «Бодрэ тал» («Кудрявая Ива»), буренки собрались со всего поля, едва заслышав мелодию.
Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход»: Перед нами стояла задача рассказать, что свежее молоко стало ближе к жителям Казани – Казанский Молочный Комбинат находится в самом центре города, продукция «Молочная речка» практически моментально оказывается на полках магазинов. Нам хотелось раскрыть не только территориальную близость бренда, но и эмоциональную, культурную. Поэтому в основе кампании лежит простое и трогательное сообщение: будьте ближе к родному.
[~DETAIL_TEXT] => Казанский Молочный Комбинат выпустил новую линейку молочных продуктов под брендом «Молочная речка». Продукты качественные, натуральные, вкусные, ведь выпускается они, в первую очередь, для жителей города.
Голосом и лицом обновленного бренда стала Саида Мухаметзянова, юная звезда Татарстана, завоевавшая любовь российских телезрителей в легендарном шоу «Голос. Дети». Как оказалось, волшебный голос девочки и удивительные по своей мелодичности татарские песни, завораживают абсолютно всех. На съемочной площадке во время исполнения Саидой татарской народной песни «Бодрэ тал» («Кудрявая Ива»), буренки собрались со всего поля, едва заслышав мелодию.
Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход»: Перед нами стояла задача рассказать, что свежее молоко стало ближе к жителям Казани – Казанский Молочный Комбинат находится в самом центре города, продукция «Молочная речка» практически моментально оказывается на полках магазинов. Нам хотелось раскрыть не только территориальную близость бренда, но и эмоциональную, культурную. Поэтому в основе кампании лежит простое и трогательное сообщение: будьте ближе к родному.
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Креативный директор: Андрей Губайдуллин<br/>
Копирайтеры: Антон Рожин, Дарья Овечкина<br>
Постпродакшен: Илья Линецкий, Владислав Деревянных<br>
Старший стратег: Роман Бух<br>
Стратег: Олег Демаков<br>
Аккаунт-менеджер: Татьяна Комарова<br>
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[height] => 200
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[HINT] =>
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[VALUE] => Array
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[TEXT] => <p>
Казанский Молочный Комбинат / «Комос Групп»<br/>
Заместитель генерального директора по маркетингу ООО «КОМОС ГРУПП»: Юлия Сергеева<br>
Начальник отдела маркетинга ОАО «Милком»: Лилия Хитрина<br>
Ведущий бренд-менеджер ОАО «Милком»: Алена Ушакова
</p>
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[VALUE_XML_ID] =>
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Казанский Молочный Комбинат / «Комос Групп»
Заместитель генерального директора по маркетингу ООО «КОМОС ГРУПП»: Юлия Сергеева
Начальник отдела маркетинга ОАО «Милком»: Лилия Хитрина
Ведущий бренд-менеджер ОАО «Милком»: Алена Ушакова
[TYPE] => HTML
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[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
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(
[TEXT] =>
[TYPE] => HTML
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[creative] => Array
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[NAME] => Креатив
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[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
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(
[TEXT] =>
[TYPE] => HTML
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[branding] => Array
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[TIMESTAMP_X] => 2017-07-14 14:12:21
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[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
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[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7716
[VALUE] => Array
(
[TEXT] => <h3>SKBD.SH Production</h3>
<p>Режиссер-постановщик: Настя Коркия<br>
Второй режиссер: Мина Хлечян<br>
Оператор-постановщик: Иван Лебедев<br>
Продюсер: Евгения Афанасьева<br>
Генеральный продюсер: Михаил Романов<br>
</p>
<h3>А также</h3>
<p>
Голос: Саида Мухаметзянова
</p>
[TYPE] => HTML
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[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[TEXT] => SKBD.SH Production
Режиссер-постановщик: Настя Коркия
Второй режиссер: Мина Хлечян
Оператор-постановщик: Иван Лебедев
Продюсер: Евгения Афанасьева
Генеральный продюсер: Михаил Романов
А также
Голос: Саида Мухаметзянова
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
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[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
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[EN_NAME] => Array
(
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[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
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[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 7717
[VALUE] => Let's be closer
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Let's be closer
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
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[EN_PREVIEW_TEXT] => Array
(
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[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7718
[VALUE] => Array
(
[TEXT] => Kazan Milk Factory
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Kazan Milk Factory
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7719
[VALUE] => Array
(
[TEXT] => <p>A Tatar folk song performed by a rising Kazan star is a quintessence of brand’s spirit.</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => A Tatar folk song performed by a rising Kazan star is a quintessence of brand’s spirit.
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7720
[VALUE] => Array
(
[TEXT] => Creative Director: Andrey Gubaydullin<br>
Copywriters: Anton Rozhin, Daria Ovechkina<br>
Post production: Ilya Linetsky, Vladislav Derevyannikh<br>
Strategic planning: Roman Bukh, Oleg Demakov
[TYPE] => HTML
)
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~VALUE] => Array
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[TEXT] => Creative Director: Andrey Gubaydullin
Copywriters: Anton Rozhin, Daria Ovechkina
Post production: Ilya Linetsky, Vladislav Derevyannikh
Strategic planning: Roman Bukh, Oleg Demakov
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 7721
[VALUE] => Array
(
[TEXT] => Kazan Milk Factory / Komos Group <br/>
Chief Marketing Officer, Komos Group: Julia Sergeeva <br>
Head of Marketing Department, Milkom: Lilia Hitrina <br>
Leading Brand Manager, Milkom: Alyona Ushakova
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] => Kazan Milk Factory / Komos Group
Chief Marketing Officer, Komos Group: Julia Sergeeva
Head of Marketing Department, Milkom: Lilia Hitrina
Leading Brand Manager, Milkom: Alyona Ushakova
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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Банк Точка продолжает формировать категорию финансовых услуг для предпринимателей, расширяя стандарты банковского сервиса (как вам, например, идея получать кэшбек с уплаты налогов?).
Каждая рекламная кампания Точки — история не о Банке, а о тех, для кого он работает: «Дело не в деньгах» и «Предпринимать — значит помогать» выражают философию современного предпринимательства и инициируют общественную дискуссию о роли предпринимателей в нашей стране. В новой кампании банк решил показать их ежедневную жизнь: такой, как она есть, без глянцевых стереотипов.
Малый бизнес в России существует «не благодаря, а вопреки»: сложная экономическая обстановка, бюрократия, сверхвысокая конкуренция… Чтобы преодолеть эти сложности, нужно по-настоящему «болеть» своей идеей, и об этом говорит слоган новой кампании «Предпринимай на всю голову!».
В ролике-блокбастере бизнесмены — одновременно каскадеры, супергерои и укротители. Его сюжет может показаться кому-то невероятным, но предприниматели, без сомнения, узнают в каждом кадре обыденные ситуации, с которыми сталкиваются каждый день.
Создатели кампании, Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход», признаются, что вдохновлялись творчеством известного режиссера Ильи Найшуллера. Именно его кандидатуру клиент выбрал для реализации идеи, и это во многом повлияло на стиль и даже сюжет. Песня группы Найшуллера Biting Elbows также стала авторским саундтреком для ролика.
Дарья Овечкина, Антон Рожин, старшие копирайтеры РА «Восход»:
Пришло время показать другую сторону предпринимательства, о которой ещё не говорили: эмоциональную, драйвовую, взрывную и даже сумасшедшую. Когда пробиваешь стены, горишь идеей и заставляешь гореть остальных, когда важные переговоры превращаются в укрощение хищников, а конкуренция — в настоящий поединок. Мы решили сделать не ролик, а музыкальный клип, где Банк Точка выступают в роли группы, которая аккомпанирует всему предпринимательскому безумию и призывает: Предпринимай на всю голову!
Для нас это были самые сложные съёмки и самые лёгкие одновременно, потому что Daddy’s Film Production подобрали невероятную команду, где каждый — профессионал своего дела. Если на съёмках слышишь: «Врубаем бензопилу, заканчиваем с зомби и переходим к волкам», становится понятно, что на площадке Илья Найшуллер. Значит, всё должно получиться.
Яна Ганник, сооснователь Точки:
Предпринимателей принято рисовать невозмутимыми, успешными, в дорогих костюмах, сидящими в офисе с ноутбуками за чашкой кофе. Но мы очень тесно общаемся с этими людьми и знаем, что их повседневная жизнь устроена совсем по-другому: это ежедневный вызов, борьба, куча маленьких побед и поражений, шквал эмоций и вечный поиск новых идей, связей, развития. Их всех объединяет сумасшедшая энергия и желание идти вперед, менять мир, достигать цели. Точка всегда была местом для таких людей: мы сами немного “на всю голову” и, видимо, это притягивает близких нам по духу клиентов.
Илья Найшуллер, режиссёр ролика:
Я очень рад, что есть бренды, готовые на яркие, нестандартные решения и агентства, которые придумывают по-настоящему смелые концепты. Мне очень приятно, что в таких случаях обращаются ко мне, и дают мне возможность устроить качественный беспредел.
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В 2018 году Екатеринбургский государственный академический театр оперы и балета сменил свое длинное название на более ёмкое и интернациональное — Ural Opera Ballet.
Новая айдентика была необходима для репозиционирования театра как успешного современного культурного института, который формирует тренды оперного и балетного искусства не только в России, но и во всем мире.
«Восход» и Ural Opera Ballet представляют новый стиль визуальных коммуникаций, который поможет вписать бренд театра в общемировой контекст. Его создатели вдохновлялись яркими спектаклями и историей театра, расположенного в самом сердце уральского промышленного региона.
Экспрессия театральных постановок нашла отражение в динамическом знаке, имитирующем движения танца, звуковые и световые колебания. Специально разработанное кириллическое и англоязычное шрифтовое начертание — это микс индустриальной и классической эстетики. Помимо полного набора фирменных носителей, «Восход» обновил дизайн сайта театра.
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Первая анти-школа «Корпус» ориентирована на постиндустриальные дисциплины. Обучение в ней открыто для всех, но продолжить его после первого этапа смогут только самые успешные студенты, способные разработать и запустить собственный технологичный стартап.
Школа «Корпус» не просто дает набор знаний, она создает новое сообщество инициативных профессионалов с инновационным мышлением. И ей необходим узнаваемый фирменный стиль, серьезный и дерзкий одновременно, носителями которого с гордостью станут молодые студенты.
«Восход» обратился к самой основе информационных технологий: дискретной математике. Пожалуй, самое ее красивое проявление - клеточные автоматы. Это математические модели, симулирующие разные процессы нашей жизни. Они открыты в середине прошлого века, но их полный потенциал не изучен до сих пор. Клеточные автоматы нашли свое применение практически во всех науках, но самый большой вклад внесли в развитие компьютерных технологий. Без них невозможно существование программирования, робототехники, блокчейна, криптографии.
В ходе работы над айдентикой «Восход» создал специальный интерфейс, преобразующий любое слово в уникальный паттерн при помощи клеточного автомата - симбиоз программирования и дизайна.
Клеточный автомат состоит из ячеек. В зависимости от соседних, ячейка меняет своё состояние: 1 или 0. Клетки могут умирать, оживать, перемещаться, клонироваться, рождать устойчивые фигуры, а их движение можно задать, введя в систему любое слово. Так правила орфографии рождают правила клеточного автомата, а айдентика получает бесконечные возможности для развития.
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РА «Восход» создало ?&#%@-ую кампанию бренда майонеза «Московский Провансаль Оливковый».
Олива - национальный символ Греции. С древних времен оливки были важной частью средиземноморской диеты, которая сегодня признана основой правильного питания. А содержащиеся в них ненасыщенные жирные омега-кислоты - тот самый скрытый источник легендарной греческой красоты и здоровья.
Герои новой рекламной кампании - силач Здоров Какбыкос, красавица Грация Сногсшибатос и долгожительница Бабушка Ядренос. Все они страшно недовольны тем обстоятельством, что главный греческий секрет раскрыт «Московским Провансалем Оливковым». Серия интернет-роликов снята в абсурдной стилистике - нарочито простые декорации, никаких монтажных склеек и крайне выразительные эмоции актеров. Герои, конечно же, говорят на чистом греческом языке, но не все их метафоры можно дословно перевести на русский.
А на игровом промо-сайте каждый может провести эпичную битву за ОМЕГАсекрет красоты и здоровья.
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[DETAIL_TEXT] => В декабре 2017 года в Москве стартовали продажи квартир в жилом квартале Headliner от ГК «Кортрос». Технический старт проекта состоялся с названием «Центр-Сити», которое подчеркивало удачную локацию объекта. Однако на фоне высокой конкуренции между соседними проектами ЦАО, ему не хватало харизмы.
ГК «Кортрос» и РА «Восход» подготовили громкий перезапуск жилого квартала с новым позиционированием, неймингом, айдентикой и рекламной кампанией. Headliner идеально подходит для энергичных профессионалов, которые не ищут компромиссов в удобстве и качестве своего нового дома. Это они, герои современного мегаполиса, создают тренды и ломают стереотипы, и для них строится первый жилой небоскреб в Москве.
В айдентике жилого квартала использованы строгие цвета, геометричные формы и намеренная асимметрия.
Динамичные черты логотипа поддерживает дизайн сайта, насыщенный современными технологиями и сложной анимацией. «Восход» провел первую рекламную кампанию нового объекта, главным событием стало вручение премии «Headliner Года» от портала Lenta.ru. Один из самых влиятельных новостных сайтов страны выбрал главных героев заголовков 2017 года и предложил читателям определить тех, кто станет новыми хедлайнерами в 2018. В течение трех недель любой мог номинировать себя или друга в одной из пяти категорий: бизнес, спорт, культура, наука или общественная жизнь. Победитель определялся голосованием читателей Lenta.ru, а главным призом стала квартира в жилом квартале Headliner.
Сразу после старта кампании и запуска нового сайта девелопер отметил значительный рост в динамике продаж объекта.
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Производитель керамической плитки «Уралкерамика» известен на рынке уральского региона уже несколько десятилетий.
В последние годы завод провел серьезную реновацию производства и теперь способен соперничать с европейскими брендами по качеству и дизайну продукции.
Однако внешне бренд «Уралкерамика» не менялся уже очень давно. Завод обратился к РА «Восход», чтобы переосмыслить собственную идентичность, привести в соответствие внешний облик и внутреннюю сущность бренда. Итогом совместной работы стало создание актуальной бренд-платформы, а также нового нейминга и айдентики.
Для современного производителя высочайшие стандарты качества - само собой разумеющийся факт, но помимо них «Уралкерамика» дает своим покупателям невероятную свободу выбора и самовыражения. Десятки коллекций созданы так, что их легко комбинировать между собой, чтобы создать очень личный, индивидуальный интерьер. Каким бы он ни был, дом - это место, где отдыхают душой. Поэтому в нейминге нового бренда использовано слово Alma, что в переводе с испанского и значит «душа».
В логотипе появляются буквы ALMA, графически стилизованные под керамические плитки с рельефным дизайном. Название также дублируется в шрифтовом написании. Набор уникальных паттернов в сочетании с фирменной палитрой создают основу, которая может адаптироваться под любые дизайн-задачи в будущем. А новая упаковка плитки и оформление торговых точек помогут выделиться в визуально-однообразном ряду конкурентов.
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Правила дорожного движения в России запрещают водителям телефонные разговоры без использования устройств hands-free, но даже с ними вероятность ДТП возрастает в 4 раза. А мессенджеры и социальные сети буквально выключают внимание автовладельцев. Сегодня телефоны - вторая по частоте причина аварий после алкоголя.
Радиостанции тоже виновны в этом, ведь они поощряют звонки в эфир, где бы не находились слушатели в этот момент. В итоге водители отвлекаются на беседы, конкурсы, угадывают песни (и многие даже умудряются их «шазамить»!).
Чтобы наглядно продемонстрировать опасность такой привычки, ведущие «Нового Радио Екатеринбург» по просьбе страхового агентства SM Polis и РА «Восход» изменили правила прямых эфиров: если выясняется, что слушатель ведет разговор, находясь за рулем автомобиля, ведущие тут же без предупреждения разъединяют звонок, а в эфир выводится звук, имитирующий аварию. У водителя прерывается связь, а все остальные слышат ужасные звуки - скрежет металла и бьющееся стекло.
Первые итоги акции «Не звоните нам!» организаторы подвели уже через несколько дней после ее старта: количество звонков от водителей ежедневно уменьшалось, а к концу недели постоянные слушатели даже стали специально парковаться на время разговора, чтобы не подвергать себя опасности и передать долгожданные приветы и поздравления.
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[DETAIL_TEXT] => Казанский Молочный Комбинат выпустил новую линейку молочных продуктов под брендом «Молочная речка». Продукты качественные, натуральные, вкусные, ведь выпускается они, в первую очередь, для жителей города.
Голосом и лицом обновленного бренда стала Саида Мухаметзянова, юная звезда Татарстана, завоевавшая любовь российских телезрителей в легендарном шоу «Голос. Дети». Как оказалось, волшебный голос девочки и удивительные по своей мелодичности татарские песни, завораживают абсолютно всех. На съемочной площадке во время исполнения Саидой татарской народной песни «Бодрэ тал» («Кудрявая Ива»), буренки собрались со всего поля, едва заслышав мелодию.
Дарья Овечкина и Антон Рожин, копирайтеры РА «Восход»: Перед нами стояла задача рассказать, что свежее молоко стало ближе к жителям Казани – Казанский Молочный Комбинат находится в самом центре города, продукция «Молочная речка» практически моментально оказывается на полках магазинов. Нам хотелось раскрыть не только территориальную близость бренда, но и эмоциональную, культурную. Поэтому в основе кампании лежит простое и трогательное сообщение: будьте ближе к родному.
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