Junited
Компания «Мила», крупнейший в уральском регионе дистрибьютор детской обуви, вместе с рекламным агентством «Восход» запустила собственный обувной бренд Junited для мальчиков и девочек от 3 до 12 лет. Агентство создало нейминг и айдентику марки, а также провело первую рекламную кампанию.
Команда «Милы» и аналитики «Восхода» внимательно изучили вкусы покупателей, чтобы правильно выбрать стиль и цветовую гамму нового бренда. В первую очередь ориентировались на вкусы детей, ведь именно они активно высказывают свои предпочтения родителям. Логотип, похожий на эмодзи, простые формы, жизнерадостные цвета и понятный «цифровому» поколению язык коммуникаций – сделали свое дело.
Бренд заметили, а коммерческие успехи превзошли ожидания. За первый сезон Junited занял уверенное второе место в структуре продаж магазинов-партнеров «Милы» с долей 20%, уступив лишь бесспорному лидеру категории – марке «Котофей».
Агентство
Креативный директор: Андрей Губайдуллин
Дизайн-директор: Владислав Деревянных
Арт-директор: Кирилл Ратман
Motion-дизайнер: Максим Гейченко
Prepress: Алексей Климов
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Копирайтеры: Даша Овечкина, Илья Стариков, Степан Трошин, Альфия Хафизова, Анна Коломийченко<br>
Креативные директора: Андрей Губайдуллин, Антон Рожин, Владислав Деревянных, Дмитрий Маслаков<br>
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[TEXT] => <p>
Мультиканальная рекламная кампания охватывает территорию Большого Урала. Конкрус анонсирует серия видеороликов.
</p>
<p>
Состязания пройдут в 2 этапа. В первом туре в ходе <a href="https://obychny.motivtelecom.ru/" rel="nofollow" target="_blank">онлайн-теста</a> каждый узнает, обычен ли он. Если да — то сможет зарегистрироваться и выложить про себя видео для первичного кастинга и голосования.
</p>
<p>
В случае успеха кандидат попадает в основной тур, где из 20 претендентов будут выбраны 2 победителя, с каждым из которых «Мотив» подпишет рекламный контракт на 3 миллиона рублей.
</p>
<p>
Кстати, за первые 3 дня для участия в конкурсе зарегистрировались более 1000 человек.
</p>
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Мультиканальная рекламная кампания охватывает территорию Большого Урала. Конкрус анонсирует серия видеороликов.
Состязания пройдут в 2 этапа. В первом туре в ходе онлайн-теста каждый узнает, обычен ли он. Если да — то сможет зарегистрироваться и выложить про себя видео для первичного кастинга и голосования.
В случае успеха кандидат попадает в основной тур, где из 20 претендентов будут выбраны 2 победителя, с каждым из которых «Мотив» подпишет рекламный контракт на 3 миллиона рублей.
Кстати, за первые 3 дня для участия в конкурсе зарегистрировались более 1000 человек.
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Коммерческий директор: Андрей Золотарев <br>
Руководитель отдела маркетинговых коммуникаций: Ксения Завьялова<br>
Digital Specialist: Ксения Обрезкова<br>
</p>
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Коммерческий директор: Андрей Золотарев
Руководитель отдела маркетинговых коммуникаций: Ксения Завьялова
Digital Specialist: Ксения Обрезкова
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[effects] => Array
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[height] => 200
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[HINT] =>
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Digital-сервис OSOM finance кардинально меняет подход к управлению финансами. Это первое приложение для частных пользователей, которое позволит управлять традиционными и цифровыми активами из одного аккаунта.
Эстонско-бельгийский финтех-проект был реализован на средства, собранные путём краудфандинга — идею поддержали 26 тысяч участников.
Уже сейчас через приложение можно конвертировать евро в криптовалюту, работать с биткоин- и эфириум-кошельками. Все операции проводятся легально, быстро и выгодно. Приложение дополняется новыми функциями и инструментами инвестирования.
«Восход» создал для сервиса OSOM finance динамичную айдентику и дизайн мобильного приложения. В основу фирменного стиля легла идея постоянной трансформации, символизируя лёгкость управления финансами и превращения одной валюты в другую.
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Digital-сервис OSOM finance кардинально меняет подход к управлению финансами. Это первое приложение для частных пользователей, которое позволит управлять традиционными и цифровыми активами из одного аккаунта.
Эстонско-бельгийский финтех-проект был реализован на средства, собранные путём краудфандинга — идею поддержали 26 тысяч участников.
Уже сейчас через приложение можно конвертировать евро в криптовалюту, работать с биткоин- и эфириум-кошельками. Все операции проводятся легально, быстро и выгодно. Приложение дополняется новыми функциями и инструментами инвестирования.
«Восход» создал для сервиса OSOM finance динамичную айдентику и дизайн мобильного приложения. В основу фирменного стиля легла идея постоянной трансформации, символизируя лёгкость управления финансами и превращения одной валюты в другую.
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Бренд-дизайн директор: Владислав Деревянных<br>
Арт-директор: Алексей Климов<br>
Дизайнер: Максим Гейченко<br>
Креативный диджитал-директор: Дмитрий Маслаков<br>
Диджитал-дизайнер: Анна Маслякова<br>
Техлид: Валерий Захаров<br>
Бренд-стратег: Павел Путинцев<br>
Аккаунт-менеджер: Елизавета Соколова<br>
</p>
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Бренд-дизайн директор: Владислав Деревянных
Арт-директор: Алексей Климов
Дизайнер: Максим Гейченко
Креативный диджитал-директор: Дмитрий Маслаков
Диджитал-дизайнер: Анна Маслякова
Техлид: Валерий Захаров
Бренд-стратег: Павел Путинцев
Аккаунт-менеджер: Елизавета Соколова
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В айдентике нет привычных фирменных цветов, шрифтов или размеров. Есть бесконечное множество вариативных решений, которые укладываются в единую графическую систему. Это стало возможным благодаря введению в типографику приёма морфинга, характерного для компьютерной анимации. Он помог плавно трансформировать шрифтовые вариации, сопровождая каждую новую форму изменением цветовой палитры.
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В айдентике нет привычных фирменных цветов, шрифтов или размеров. Есть бесконечное множество вариативных решений, которые укладываются в единую графическую систему. Это стало возможным благодаря введению в типографику приёма морфинга, характерного для компьютерной анимации. Он помог плавно трансформировать шрифтовые вариации, сопровождая каждую новую форму изменением цветовой палитры.
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Andrius Verseckas, Brand Evangelist in OSOM finance<br>
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Andrius Verseckas, Brand Evangelist in OSOM finance
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[HINT] =>
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Digital service OSOM finance offers a revolutionary approach to finance management. It’s the world’s first application for private users that allows managing traditional and digital assets through one account.
</p>
<p>
The Estonian-Belgian finance-technical project has been crowd-funded by 26 thousand people. The app currently allows converting euros to crypto currency, managing bitcoin and ethereum wallets. All operations are legal, swift and economically effective. The app is being developed to offer new functions and investment tools.
</p>
<p>
Voskhod has created the dynamic identity and mobile app design for OSOM finance. The idea of constant ongoing transformation lies at the core of the brand style, symbolizing ease of finance management and currency transformation.
</p>
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Digital service OSOM finance offers a revolutionary approach to finance management. It’s the world’s first application for private users that allows managing traditional and digital assets through one account.
The Estonian-Belgian finance-technical project has been crowd-funded by 26 thousand people. The app currently allows converting euros to crypto currency, managing bitcoin and ethereum wallets. All operations are legal, swift and economically effective. The app is being developed to offer new functions and investment tools.
Voskhod has created the dynamic identity and mobile app design for OSOM finance. The idea of constant ongoing transformation lies at the core of the brand style, symbolizing ease of finance management and currency transformation.
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(
[TYPE] => HTML
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[HINT] =>
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Brand Design Director: Vladislav Derevyannykh</br>
Art Director: Alexey Klimov </br>
Designer: Maxim Geychenko</br>
Creative Digital Director: Dmitry Maslakov</br>
Digital Designer: Anna Maslyakova</br>
Tech Lead: Valery Zakharov</br>
Brand Strategist: Pavel Putintsev</br>
Account Manager: Elizaveta Sokolova</br>
Music: 808420 – Extrapolar</br>
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Art Director: Alexey Klimov
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Creative Digital Director: Dmitry Maslakov
Digital Designer: Anna Maslyakova
Tech Lead: Valery Zakharov
Brand Strategist: Pavel Putintsev
Account Manager: Elizaveta Sokolova
Music: 808420 – Extrapolar
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[HINT] =>
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The app was launched in Europe in the environment of huge competition between banks that develop their own digital products. OSOM is multi-purpose and is designed to fit all requirements of careful finance management. Its dynamic nature was created to match the equally dynamic lifestyle of those who would agree to no compromise as for controlling their money in the most efficient way possible.
</p>
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The app was launched in Europe in the environment of huge competition between banks that develop their own digital products. OSOM is multi-purpose and is designed to fit all requirements of careful finance management. Its dynamic nature was created to match the equally dynamic lifestyle of those who would agree to no compromise as for controlling their money in the most efficient way possible.
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[HINT] =>
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Andrius Verseckas, Brand Evangelist in OSOM finance</br>
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Andrius Verseckas, Brand Evangelist in OSOM finance
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[HINT] =>
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[HINT] =>
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[height] => 200
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[HINT] =>
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[TEXT] =>
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[USER_TYPE_SETTINGS] => Array
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[HINT] =>
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[TEXT] =>
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[EN_SHOW] => Array
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[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
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[DEFAULT_VALUE] =>
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[XML_ID] =>
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[HINT] =>
[PROPERTY_VALUE_ID] => 15911
[VALUE] => Да
[DESCRIPTION] =>
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[TIMESTAMP_X] => 2016-04-01 12:19:14
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Вместе с Комбинатом мясной гастрономии «Черкашин и партнёръ» мы выпустили второй ролик серии «Тренаж0ристный фитнес». Кампания рекламирует низкокалорийную диетическую ветчину «Фитнес» из мяса индейки.
Снова никаких супергероев, фитоняшек и кинозвёзд.
Главный герой ролика – один из нас. Человек, который встал на путь здорового образа жизни, физических упражнений и правильного питания. Первые изменения в своей фигуре он видит моментально, начав упражнения перед зеркалом с кусочком диетической ветчины. Такой фитнес точно каждому по силам!
Прокат ролика в эфире приурочен к выходу россиян из-за праздничного стола и поддержит всех, кто настроен на изменения.
[~DETAIL_TEXT] =>
Вместе с Комбинатом мясной гастрономии «Черкашин и партнёръ» мы выпустили второй ролик серии «Тренаж0ристный фитнес». Кампания рекламирует низкокалорийную диетическую ветчину «Фитнес» из мяса индейки.
Снова никаких супергероев, фитоняшек и кинозвёзд.
Главный герой ролика – один из нас. Человек, который встал на путь здорового образа жизни, физических упражнений и правильного питания. Первые изменения в своей фигуре он видит моментально, начав упражнения перед зеркалом с кусочком диетической ветчины. Такой фитнес точно каждому по силам!
Прокат ролика в эфире приурочен к выходу россиян из-за праздничного стола и поддержит всех, кто настроен на изменения.
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[~PREVIEW_TEXT] => Черкашин и партнеръ
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
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[VALUE] => Array
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[TEXT] => Креативные директора: Антон Рожин, Андрей Губайдуллин<br>
Копирайтеры: Георгий Корнилов, Артём Епанчинцев <br>
Режиссер и оператор: Владимир Ушаков<br>
Постпродакшн: Илья Линецкий<br>
Саунд-дизайн: Михаил Кокорин <br>
Продюсер: Вячеслав Борисенко<br>
Аккаунт-менеджер: Светлана Галанова<br>
[TYPE] => HTML
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Копирайтеры: Георгий Корнилов, Артём Епанчинцев
Режиссер и оператор: Владимир Ушаков
Постпродакшн: Илья Линецкий
Саунд-дизайн: Михаил Кокорин
Продюсер: Вячеслав Борисенко
Аккаунт-менеджер: Светлана Галанова
[TYPE] => HTML
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[~DESCRIPTION] =>
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[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
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[height] => 200
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[TEXT] =>
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15373
[VALUE] => Array
(
[TEXT] => <p>
Тэаро Евгения, ведущий специалист отдела маркетинга и рекламы Комбината мясной гастрономии «Черкашин и партнeръ»
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Тэаро Евгения, ведущий специалист отдела маркетинга и рекламы Комбината мясной гастрономии «Черкашин и партнeръ»
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[credits_other] => Array
(
[ID] => 43
[TIMESTAMP_X] => 2017-07-18 08:21:10
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие
[ACTIVE] => Y
[SORT] => 500
[CODE] => credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[PREVIEW_VIDEO] => Array
(
[ID] => 47
[TIMESTAMP_X] => 2017-07-27 14:58:22
[IBLOCK_ID] => 1
[NAME] => Видео превью
[ACTIVE] => Y
[SORT] => 500
[CODE] => PREVIEW_VIDEO
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Видео превью
[~DEFAULT_VALUE] =>
)
[EN_NAME] => Array
(
[ID] => 55
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Название Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_NAME
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Название Eng
[~DEFAULT_VALUE] =>
)
[EN_PREVIEW_TEXT] => Array
(
[ID] => 56
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_PREVIEW_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_PREVIEW_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_PREVIEW_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_DETAIL_TEXT] => Array
(
[ID] => 57
[TIMESTAMP_X] => 2017-11-15 15:42:46
[IBLOCK_ID] => 1
[NAME] => EN_ DETAIL_TEXT
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => EN_ DETAIL_TEXT
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[EN_workers] => Array
(
[ID] => 64
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_cite] => Array
(
[ID] => 65
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Цитаты Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_cite
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_DETAIL_TEXT_AFTER] => Array
(
[ID] => 66
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => После слайдера Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_clients_work] => Array
(
[ID] => 67
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_creative] => Array
(
[ID] => 68
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
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[LIST_TYPE] => L
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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[~DESCRIPTION] =>
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[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
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[EN_SHOW] => Array
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[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
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[SORT] => 500
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[DEFAULT_VALUE] =>
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[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
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[TMP_ID] =>
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[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 15374
[VALUE] => Да
[DESCRIPTION] =>
[VALUE_ENUM] => Да
[VALUE_XML_ID] => Y
[VALUE_SORT] => 500
[VALUE_ENUM_ID] => 9
[~VALUE] => Да
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
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[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[1] => 15365
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[VALUE] => Array
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[DESCRIPTION] => Array
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[0] =>
[1] =>
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[~DESCRIPTION] => Array
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[0] =>
[1] =>
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[~NAME] => Услуга
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[DISPLAY_VALUE] => Array
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[~ID] => 89
[IBLOCK_ID] => 4
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[~DETAIL_PAGE_URL] => /agency/#service-89
[PREVIEW_PICTURE] =>
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[DETAIL_PICTURE] =>
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[SORT] => 500
[~SORT] => 500
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[CODE] => creative
[~CODE] => creative
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[~EXTERNAL_ID] => 89
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[~IBLOCK_SECTION_ID] =>
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[~IBLOCK_TYPE_ID] => content
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[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
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[~ID] => 15
[IBLOCK_ID] => 4
[~IBLOCK_ID] => 4
[NAME] => Медиа
[~NAME] => Медиа
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[~DETAIL_PAGE_URL] => /agency/#service-15
[PREVIEW_PICTURE] =>
[~PREVIEW_PICTURE] =>
[DETAIL_PICTURE] =>
[~DETAIL_PICTURE] =>
[SORT] => 400
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[CODE] => media
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[~EXTERNAL_ID] => 15
[IBLOCK_SECTION_ID] =>
[~IBLOCK_SECTION_ID] =>
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[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => service
[~IBLOCK_CODE] => service
[IBLOCK_EXTERNAL_ID] =>
[~IBLOCK_EXTERNAL_ID] =>
[LID] => s2
[~LID] => s2
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[15] => Медиа
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[IBLOCK_SECTION_ID] =>
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[NAME] => ТренажОристый фитнес
[~NAME] => ТренажОристый фитнес
[ACTIVE_FROM] => 02.12.2019
[~ACTIVE_FROM] => 02.12.2019
[TIMESTAMP_X] => 03.12.2019 10:40:35
[~TIMESTAMP_X] => 03.12.2019 10:40:35
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[~DETAIL_PAGE_URL] => /portfolio/trenazhoristyy-fitnes/
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[~LIST_PAGE_URL] => /portfolio/
[DETAIL_TEXT] =>
Комбинат мясной гастрономии «Черкашин и партнеръ» представил новую линейку диетических продуктов. Первой в серии стала ветчина «Фитнес» из мяса индейки, по калорийности равная обезжиренному творогу. Продукт ориентирован на тех, кто задумался о здоровом образе жизни и следит за своим питанием.
Забавный ролик снят в стилистике фитнес-фейлов. Мы видим начинающих спортсменов, которые впервые пришли в спортзал: кто-то качает пресс на аппарате для гребли, кто-то поднимает штангу пышным животом…
Не стоит отчаиваться, если с тренажёрами не сложилось. Настоящий фитнес начинается с правильной колбасы!
В ролике нет супергероев, а персонажи не вымышлены. Почти все актёры действительно пришли в тренажёрный зал первый раз в жизни!
[~DETAIL_TEXT] =>
Комбинат мясной гастрономии «Черкашин и партнеръ» представил новую линейку диетических продуктов. Первой в серии стала ветчина «Фитнес» из мяса индейки, по калорийности равная обезжиренному творогу. Продукт ориентирован на тех, кто задумался о здоровом образе жизни и следит за своим питанием.
Забавный ролик снят в стилистике фитнес-фейлов. Мы видим начинающих спортсменов, которые впервые пришли в спортзал: кто-то качает пресс на аппарате для гребли, кто-то поднимает штангу пышным животом…
Не стоит отчаиваться, если с тренажёрами не сложилось. Настоящий фитнес начинается с правильной колбасы!
В ролике нет супергероев, а персонажи не вымышлены. Почти все актёры действительно пришли в тренажёрный зал первый раз в жизни!
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[~DETAIL_TEXT_TYPE] => html
[PREVIEW_TEXT] => Черкашин и партнеръ
[~PREVIEW_TEXT] => Черкашин и партнеръ
[PREVIEW_TEXT_TYPE] => text
[~PREVIEW_TEXT_TYPE] => text
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[DESCRIPTION] =>
[HANDLER_ID] =>
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[TITLE] => ТренажОристый фитнес
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[~SORT] => 500
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[~CODE] => trenazhoristyy-fitnes
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[~EXTERNAL_ID] => 752
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
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[TIMESTAMP_X] => 2016-04-01 15:43:07
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
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[~DEFAULT_VALUE] =>
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[TIMESTAMP_X] => 2017-07-14 12:41:03
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[NAME] => Кредитсы агентство
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[TEXT] =>
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[WITH_DESCRIPTION] => Y
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15325
[VALUE] => Array
(
[TEXT] => <p>
Креативные директора: Антон Рожин, Андрей Губайдуллин<br>
Копирайтеры: Максим Замахин, Илья Сарапульцев, Алексей Гусев<br>
Продюсер: Вячеслав Борисенко<br>
Оператор: Игорь Петров<br>
Постпродакшн: Илья Линецкий<br>
Саунд-дизайн: Михаил Кокорин <br>
Аккаунт-менеджер: Светлана Галанова<br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[~VALUE] => Array
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[TEXT] =>
Креативные директора: Антон Рожин, Андрей Губайдуллин
Копирайтеры: Максим Замахин, Илья Сарапульцев, Алексей Гусев
Продюсер: Вячеслав Борисенко
Оператор: Игорь Петров
Постпродакшн: Илья Линецкий
Саунд-дизайн: Михаил Кокорин
Аккаунт-менеджер: Светлана Галанова
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
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[TIMESTAMP_X] => 2016-04-04 15:00:28
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[NAME] => Аудио
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[SORT] => 500
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[DEFAULT_VALUE] =>
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[COL_COUNT] => 30
[LIST_TYPE] => L
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[DESCRIPTION] =>
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[~DEFAULT_VALUE] =>
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[TIMESTAMP_X] => 2017-07-14 14:13:56
[IBLOCK_ID] => 1
[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
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[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
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[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
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[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
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[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
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[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
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[CODE] => main_video_likes
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
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(
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[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
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[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
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Тэаро Евгения, ведущий специалист отдела маркетинга и рекламы Комбината мясной гастрономии «Черкашин и партнeръ»
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Cherkashin meat factory has launched a new line of dietary products. The first one is turkey ham named Fitness with energy value equal to that of low-fat cottage cheese.
</p>
<p>
The product is targeted at people who try to maintain a healthy lifestyle and take care of their nutrition.
The video features all kinds of hilarious gym-related fails. We see amateur athletes and their first time in the gym: they work out their abs on the rowing machine and lift the bar with their puffy bellies. Do not despair if you’re not so good at his. The real fitness starts with the right ham!
</p>
<p>
There are no superheroes or fictional characters in the video. Actually, most of the actors had never visited the gym before!
</p>
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Cherkashin meat factory has launched a new line of dietary products. The first one is turkey ham named Fitness with energy value equal to that of low-fat cottage cheese.
The product is targeted at people who try to maintain a healthy lifestyle and take care of their nutrition.
The video features all kinds of hilarious gym-related fails. We see amateur athletes and their first time in the gym: they work out their abs on the rowing machine and lift the bar with their puffy bellies. Do not despair if you’re not so good at his. The real fitness starts with the right ham!
There are no superheroes or fictional characters in the video. Actually, most of the actors had never visited the gym before!
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[HINT] =>
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Creative directors: Anton Rozhin, Andrey Gubaydullin <br>
Copywriters: Maksim Zamakhin, Ilya Sarapultsev, Alexey Gusev <br>
Producer: Vyacheslav Borisenko <br>
Cameraman: Igor Petrov <br>
Post-production: Ilya Linetsky <br>
Sound design: Mikhail Kokorin <br>
Account manager: Svetlana Galanova <br>
<p>
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Creative directors: Anton Rozhin, Andrey Gubaydullin
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Producer: Vyacheslav Borisenko
Cameraman: Igor Petrov
Post-production: Ilya Linetsky
Sound design: Mikhail Kokorin
Account manager: Svetlana Galanova
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Проблема современного общества — избыток визуальных раздражителей. В калейдоскопе картинок человек перестаёт осознавать свои эмоции.
Предприниматель и коуч Владимир Васкевич создал уникальный проект «Путешествие в темноте».
Владимир проводит экскурсии по Екатеринбургу, помогая людям вернуть сенсорную чувствительность и осмыслить то, что они видят каждый день. Экскурсии необычны и по содержанию, и по формату: Владимир — гид, лишённый зрения.
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*При создании сайта использованы технологии Сinema 4d, canvas, sound mapping, Google Voice to speech service API,THREE.js, vue.js, svg-animation, Google maps API, возможности браузеров motion and orientation, voice recording.
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Проблема современного общества — избыток визуальных раздражителей. В калейдоскопе картинок человек перестаёт осознавать свои эмоции.
Предприниматель и коуч Владимир Васкевич создал уникальный проект «Путешествие в темноте».
Владимир проводит экскурсии по Екатеринбургу, помогая людям вернуть сенсорную чувствительность и осмыслить то, что они видят каждый день. Экскурсии необычны и по содержанию, и по формату: Владимир — гид, лишённый зрения.
Сайт проекта рассказывает про услугу, погружая нас в мир человека, воспринимающего пространство иначе. Художественные и технические средства призваны обнулить прошлый опыт и дать старт формированию нового.
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В отзывах люди делятся просветлениями, которые произошли с ними во время Путешествия в темноте.
*При создании сайта использованы технологии Сinema 4d, canvas, sound mapping, Google Voice to speech service API,THREE.js, vue.js, svg-animation, Google maps API, возможности браузеров motion and orientation, voice recording.
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[HINT] =>
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[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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[VALUE] => Array
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[TEXT] => <p>
Креативный директор: Андрей Губайдуллин<br>
Креативный диджитал директор: Дмитрий Маслаков<br>
Диджитал арт-директор: Анна Маслякова<br>
Техлид: Василий Цыкин <br>
Диджитал дизайнер: Лилия Загидуллина <br>
Музыка: Slava R<br>
Саунд-дизайн и мастеринг: Михаил Кокорин, Анна Маслякова<br>
Фотограф и оператор: Алексей Ударцев<br>
</p>
[TYPE] => HTML
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Креативный директор: Андрей Губайдуллин
Креативный диджитал директор: Дмитрий Маслаков
Диджитал арт-директор: Анна Маслякова
Техлид: Василий Цыкин
Диджитал дизайнер: Лилия Загидуллина
Музыка: Slava R
Саунд-дизайн и мастеринг: Михаил Кокорин, Анна Маслякова
Фотограф и оператор: Алексей Ударцев
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(
[TYPE] => HTML
[TEXT] =>
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[audio] => Array
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[cite] => Array
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[TIMESTAMP_X] => 2017-07-14 14:13:56
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[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
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[PROPERTY_TYPE] => S
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[TMP_ID] =>
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[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
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[HINT] =>
[PROPERTY_VALUE_ID] =>
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[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~DESCRIPTION] =>
[~NAME] => Цитаты
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(
[TYPE] => HTML
[TEXT] =>
)
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[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
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[SORT] => 500
[CODE] => search_q
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[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Поисковые запросы
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[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~DESCRIPTION] =>
[~NAME] => main_video_likes
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)
[video_likes] => Array
(
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[TIMESTAMP_X] => 2017-04-10 18:16:10
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[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 15224
[VALUE] => 3
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 3
[~DESCRIPTION] =>
[~NAME] => video_likes
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)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 15225
[VALUE] => 456
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 456
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 15226
[VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/rGUwTg9wLgM" frameborder="0" allowfullscreen></iframe>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
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[~DESCRIPTION] =>
[~NAME] => video_html
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[video_thumbnails] => Array
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[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 15227
[VALUE] => 1285
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 1285
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
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[gallery] => Array
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[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 15156
[1] => 15157
[2] => 15158
[3] => 15159
[4] => 15160
[5] => 15161
[6] => 15162
[7] => 15163
[8] => 15164
[9] => 15165
[10] => 15166
[11] => 15167
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[VALUE] => Array
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[2] => 1272
[3] => 1273
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[9] => 1279
[10] => 1280
[11] => 1281
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[DESCRIPTION] => Array
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[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
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[7] =>
[8] =>
[9] =>
[10] =>
[11] =>
)
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[VALUE_XML_ID] =>
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[0] =>
[1] =>
[2] =>
[3] =>
[4] =>
[5] =>
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[7] =>
[8] =>
[9] =>
[10] =>
[11] =>
)
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
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[DETAIL_TEXT_AFTER] => Array
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[TIMESTAMP_X] => 2017-04-28 13:10:25
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[NAME] => После слайдера
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[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
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[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
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[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15228
[VALUE] => Array
(
[TEXT] => <p>
Владимир Васкевич, гид и коуч, автор проекта «Путешествие в темноте»
</p>
[TYPE] => HTML
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Владимир Васкевич, гид и коуч, автор проекта «Путешествие в темноте»
[TYPE] => HTML
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[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
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[creative] => Array
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(
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
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[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
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[NAME] => Брэндинг
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[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[DESCRIPTION] =>
[VALUE_ENUM] =>
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[~DESCRIPTION] =>
[~NAME] => Брэндинг
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(
[TEXT] =>
[TYPE] => HTML
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[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
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[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
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[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[LIST_TYPE] => L
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
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[TEXT] =>
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[PREVIEW_VIDEO] => Array
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[TIMESTAMP_X] => 2017-07-27 14:58:22
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[TIMESTAMP_X] => 2017-11-16 09:57:24
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[TIMESTAMP_X] => 2017-11-15 15:42:46
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(
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[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15230
[VALUE] => Array
(
[TEXT] => Personnel guide’s website
[TYPE] => HTML
)
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
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(
[TYPE] => HTML
[TEXT] =>
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[TIMESTAMP_X] => 2017-11-15 15:42:46
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(
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[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15231
[VALUE] => Array
(
[TEXT] => <p>
Vladimir, a visually impaired guide, conducts city tours and gifts a unique experience developing human potential by thinking, concentration and attention.
</p>
<p>
We created a <!--noindex--><a href="https://www.tripinthedark.ru/" rel="nofollow" target="_blank">website</a><!--/noindex--> that connects the guide and users who want to acquire new experience. The website reflects the name of the project: the more you walk, the more information you get about the outer world. Like people with visual impairment, we dive into the world of sounds that we feel to the outmost only through physical activity.
</p>
<p>
We illustrated Vladimir’s walk of life with 3D experience. Every real-life step of a user brings up an action on the mobile website. Website interaction can be also done with voice. Users add real city sounds into their cart in order to book a trip with an extraordinary guide. The feedback of those who have already lived in the “dark” helps to immerse into the sense deprivation experience.
</p>
<p>
We developed the site using Cinema 4d, canvas, sound mapping, Google Voice-To-Speech service API, THREE.js, vue.js, svg-animation, Google maps API, browsers resources (motion orientation and voice recording).
</p>
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)
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Vladimir, a visually impaired guide, conducts city tours and gifts a unique experience developing human potential by thinking, concentration and attention.
We created a website that connects the guide and users who want to acquire new experience. The website reflects the name of the project: the more you walk, the more information you get about the outer world. Like people with visual impairment, we dive into the world of sounds that we feel to the outmost only through physical activity.
We illustrated Vladimir’s walk of life with 3D experience. Every real-life step of a user brings up an action on the mobile website. Website interaction can be also done with voice. Users add real city sounds into their cart in order to book a trip with an extraordinary guide. The feedback of those who have already lived in the “dark” helps to immerse into the sense deprivation experience.
We developed the site using Cinema 4d, canvas, sound mapping, Google Voice-To-Speech service API, THREE.js, vue.js, svg-animation, Google maps API, browsers resources (motion orientation and voice recording).
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)
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(
[TYPE] => HTML
[TEXT] =>
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[TIMESTAMP_X] => 2017-11-16 09:57:24
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[NAME] => Кредитсы агентство Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_workers
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
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[LIST_TYPE] => L
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[XML_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15232
[VALUE] => Array
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[TEXT] => <p>
Creative director: Andey Gubaydullin</br>
Creative digital director: Dmitry Maslakov</br>
Digital art director: Anna Maslyakova</br>
Tech lead: Vasily Tsykin</br>
Digital designer: Lilia Zagidullina</br>
Music: Slava R</br>
Sound design and mastering: Mikhail Kokorin, Anna Maslyakova</br>
Photographer and operator: Aleksey Udartsev</br>
</p>
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)
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[~VALUE] => Array
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Creative director: Andey Gubaydullin
Creative digital director: Dmitry Maslakov
Digital art director: Anna Maslyakova
Tech lead: Vasily Tsykin
Digital designer: Lilia Zagidullina
Music: Slava R
Sound design and mastering: Mikhail Kokorin, Anna Maslyakova
Photographer and operator: Aleksey Udartsev
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство Eng
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(
[TEXT] =>
[TYPE] => HTML
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)
[EN_cite] => Array
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[NAME] => Цитаты Eng
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[SORT] => 500
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(
[TEXT] =>
[TYPE] => HTML
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[ROW_COUNT] => 1
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
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[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
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)
[EN_DETAIL_TEXT_AFTER] => Array
(
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[NAME] => После слайдера Eng
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[CODE] => EN_DETAIL_TEXT_AFTER
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(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[XML_ID] =>
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[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
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[~DESCRIPTION] =>
[~NAME] => После слайдера Eng
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(
[TEXT] =>
[TYPE] => HTML
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)
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[NAME] => Кредитсы клиент Eng
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[SORT] => 500
[CODE] => EN_clients_work
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(
[TEXT] =>
[TYPE] => HTML
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[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 15233
[VALUE] => Array
(
[TEXT] => Vladimir Vaskevich blind guide and coach</br>
Project author “Trip in the dark”
[TYPE] => HTML
)
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Project author “Trip in the dark”
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
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[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Креатив Eng
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[SORT] => 500
[CODE] => EN_creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_branding] => Array
(
[ID] => 69
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Брэндинг Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_digital] => Array
(
[ID] => 70
[TIMESTAMP_X] => 2017-11-16 09:57:24
[IBLOCK_ID] => 1
[NAME] => Диджитал Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_media] => Array
(
[ID] => 71
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Медиа Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_effects] => Array
(
[ID] => 72
[TIMESTAMP_X] => 2017-11-20 15:18:35
[IBLOCK_ID] => 1
[NAME] => Эффективность Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Эффективность Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_credits_other] => Array
(
[ID] => 73
[TIMESTAMP_X] => 2017-11-16 10:00:17
[IBLOCK_ID] => 1
[NAME] => Кредитсы другие Eng
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_credits_other
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Кредитсы другие Eng
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[EN_SHOW] => Array
(
[ID] => 74
[TIMESTAMP_X] => 2017-12-15 09:33:23
[IBLOCK_ID] => 1
[NAME] => Отображать на английской версии
[ACTIVE] => Y
[SORT] => 500
[CODE] => EN_SHOW
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => Y
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 15234
[VALUE] => Да
[DESCRIPTION] =>
[VALUE_ENUM] => Да
[VALUE_XML_ID] => Y
[VALUE_SORT] => 500
[VALUE_ENUM_ID] => 9
[~VALUE] => Да
[~DESCRIPTION] =>
[~NAME] => Отображать на английской версии
[~DEFAULT_VALUE] =>
)
)
[DISPLAY_PROPERTIES] => Array
(
[service] => Array
(
[ID] => 1
[TIMESTAMP_X] => 2016-04-01 12:19:14
[IBLOCK_ID] => 1
[NAME] => Услуга
[ACTIVE] => Y
[SORT] => 500
[CODE] => service
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => E
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 4
[WITH_DESCRIPTION] => N
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Кэшбеком уже никого не удивишь. Но когда кэшбек платежной системы суммируется с кэшбеком банка и акциями — это впечатляет! Как и невероятная простота возвращения средств на карту.
В новом ролике платёжной карты «МИР», построенном на контрастах, совмещены оба удивительных факта.
С одной стороны — грандиозный марш-бросок бонусов, монет и купюр, символизирующий масштаб предложения. С другой — мирная атмосфера дома, далёкая от суеты и погони за скидками.
Действительно, зачем волноваться, если бонусы и проценты сами торопятся «упасть» на карту.
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Кэшбеком уже никого не удивишь. Но когда кэшбек платежной системы суммируется с кэшбеком банка и акциями — это впечатляет! Как и невероятная простота возвращения средств на карту.
В новом ролике платёжной карты «МИР», построенном на контрастах, совмещены оба удивительных факта.
С одной стороны — грандиозный марш-бросок бонусов, монет и купюр, символизирующий масштаб предложения. С другой — мирная атмосфера дома, далёкая от суеты и погони за скидками.
Действительно, зачем волноваться, если бонусы и проценты сами торопятся «упасть» на карту.
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Креативные директора: Андрей Губайдуллин, Антон Рожин<br>
Копирайтеры: Георгий Корнилов, Артём Епанчинцев<br>
Директор по стратегии: Дмитрий Доник<br>
Коммуникационный стратег: Вероника Маликова<br>
Аккаунт-директор: Ирина Лузина<br>
</p>
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Креативные директора: Андрей Губайдуллин, Антон Рожин
Копирайтеры: Георгий Корнилов, Артём Епанчинцев
Директор по стратегии: Дмитрий Доник
Коммуникационный стратег: Вероника Маликова
Аккаунт-директор: Ирина Лузина
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Директор департамента маркетинга и коммуникаций АО «НСПК»: Наталья Пейсахович<br>
Начальник Управления бренда и маркетинговых коммуникаций АО «НСПК»: Косарева Валентина<br>
Бренд-менеджер ПС «МИР»: Юлия Вишнякова<br>
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Директор департамента маркетинга и коммуникаций АО «НСПК»: Наталья Пейсахович
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[TEXT] => <h3>Park Production:</h3>
<p>
Продюсер: Андрей Комолятов<br>
Ассистент продюсера: Марина Геллер<br>
Директор съемочной: группы Анна Кокоц<br>
Художник-постановщик: Андрей Варгоцкий<br>
Художник по костюмам: Мария Мордкович<br>
Режиссер: Роман Жирных<br>
Второй режиссер: Петр Антохин<br>
Постпродакшн-продюсер: Михаил Маганет<br>
Композитор: Мальцев Константин<br>
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Ассистент продюсера: Марина Геллер
Директор съемочной: группы Анна Кокоц
Художник-постановщик: Андрей Варгоцкий
Художник по костюмам: Мария Мордкович
Режиссер: Роман Жирных
Второй режиссер: Петр Антохин
Постпродакшн-продюсер: Михаил Маганет
Композитор: Мальцев Константин
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Cashback service is not so surprising anymore. However, when the cashback by the payment system is summed up with the bank cashback and sales – that is impressive indeed! So is the incredible simplicity of how the money is returned to the card.
</p>
<p>
The new commercial for MIR payment system features both amazing benefits. On the one hand, there is a grandeur speed march of bonuses, coins and bank notes, all of them symbolizing the scale of the offer. On the other one, there is a peaceful atmosphere of a home, far from the fuss and sales gold fever.
</p>
<p>
That is true – why the hurry when bonuses and interest are themselves doing their best to get received on your card.
</p>
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Cashback service is not so surprising anymore. However, when the cashback by the payment system is summed up with the bank cashback and sales – that is impressive indeed! So is the incredible simplicity of how the money is returned to the card.
The new commercial for MIR payment system features both amazing benefits. On the one hand, there is a grandeur speed march of bonuses, coins and bank notes, all of them symbolizing the scale of the offer. On the other one, there is a peaceful atmosphere of a home, far from the fuss and sales gold fever.
That is true – why the hurry when bonuses and interest are themselves doing their best to get received on your card.
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Creative directors: Andrey Gubaydullin, Anton Rozhin </br>
Copywriters: Georgy Kornilov, Artyom Yepanchintsev</br>
Head of strategy: Dmitry Donik </br>
Communication strategist: Veronika Malikova</br>
Account director: Irina Luzina </br>
</p>
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Creative directors: Andrey Gubaydullin, Anton Rozhin
Copywriters: Georgy Kornilov, Artyom Yepanchintsev
Head of strategy: Dmitry Donik
Communication strategist: Veronika Malikova
Account director: Irina Luzina
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Head of marketing and communications of AO NSPK: Natalya Peisakhovich </br>
Head of Brand management and marketing communications of AO NSPK: Valentina Kosareva</br>
Brand manager of MIR payment system: Yulia Vishnyakova </br>
</p>
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Head of marketing and communications of AO NSPK: Natalya Peisakhovich
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Банк Точка воспевает своих клиентов в каждой рекламной кампании. Мир предпринимателей открывается перед нами с необычных сторон в разных стилях и жанрах, но всегда в позитивном ключе.
На этот раз Точка объединила отчаянных предпринимателей в масштабном рекламно-музыкальном проекте «под предводительством» Эмира Кустурицы и группы The Hatters.
Герои клипа — известные блогеры, музыканты, режиссёры, танцоры — вынуждены выживать в мире грубой силы, коррупции и беззакония.
Телеведущий и блогер Евгений Кулик играет мелкого торговца коврами. Политический журналист и предприниматель Илья Варламов — участника проплаченного тендера. Модный блогер и актриса Снежана Самохина — парикмахера. Участники группы The Hatters — музыкантов, поющих и играющих на заказ.
В кино и в жизни они в буквальном смысле «ходят по краю, за мечтой!». Их жизнь напоминает авантюру, полную абсурда и гротеска. Эмир Кустурица мастерски воссоздал мир предпринимателей в образе маленького цыганского городка, наполненного страстями, конкуренцией, нешуточной борьбой и, конечно же, музыкой!
Рефреном клипа становится девиз новой песни от группы The Hatters — «Мы такие же, как ты!».
Яна Ганник, сооснователь Банка Точка:
— Предприниматели — это люди с мощной энергией. Они меняют наш мир к лучшему и делают это с полной отдачей: самозабвенно, буквально с песнями и плясками.
Русско-цыганский народный уличный алкохардкор на душевных инструментах от группы The Hatters, звучащий в гротескном мире гениального режиссера Эмира Кустурицы — это именно то, что на наш взгляд олицетворяет будни среднего российского предпринимателя. Мы хотели возвести в абсолют абсурдность сюжета, поэтому даже рекламные слоганы банка в роликах написаны в «цыганском» стиле.
Антон Рожин, креативный директор РА «Восход»:
— Банк Точка каждый раз мотивирует нас повышать планку. На всех проектах этого клиента мы работаем с топовыми режиссёрами, но в этом году история вышла за рамки простого предпринимательства.
К рекламному проекту присоединились настоящие единомышленники — талантливейшие музыканты, представители современной онлайн-культуры и даже такой мэтр как Эмир Кустурица.
История перестала быть сюжетом про бизнес или проблемы самозанятых, а стала драмой про талантливых предпринимателей, которые вынуждены бороться за лучший мир. Не зря в сценарии появился базовый конфликт добра и зла, нового и старого, который разрешается победой предпринимательского духа.
Эмир Кустурица, режиссёр:
— Это были очень сложные съемки и по количеству материала, и по плотности кадров. Нужно было отснять огромный объем за 3 съёмочных дня, причём мы полностью зависели от солнечного света. Темп был за гранью реальности. Русская команда проявила себя на 100% — на площадке ребята продемонстрировали фантастический профессионализм.
Те, кто делают рекламу, должны помнить о монументальных вещах: сторителлинге, работе с актёром, а не только о том, что цвет клетки рубашки должен попадать в цвета продукта, или как там это у вас называется… Надеюсь, что не только креативные люди, но и компании, которые выделяют бюджет, будут задумываться об этом. И доверять вкусу режиссеров, которых нанимают. Иначе зачем всё это?
Снежана Самохина, блогер:
— Я считаю, что мне очень повезло оказаться в компании столь талантливых и клёвых людей. Я чувствовала, что мы все на одной волне, несмотря на то, что многие видели друг друга впервые.
Все, кто собрался на площадке, от Эмира Кустурицы до ассистента художника по костюмам — пассионарии, которые не берегли энергию, работая вполсилы, а наоборот генерили ее и вкладывали в наш проект в двукратном и трехкратном объёме. Я думаю, по ролику это видно. А в конечном счете это и есть предпринимательство — созидательный бешеный поток энергии.
Рекламная кампания Точки состоит из одного 6-минутного музыкального клипа и семи 30-секундных рекламных роликов.
[~DETAIL_TEXT] =>
Банк Точка воспевает своих клиентов в каждой рекламной кампании. Мир предпринимателей открывается перед нами с необычных сторон в разных стилях и жанрах, но всегда в позитивном ключе.
На этот раз Точка объединила отчаянных предпринимателей в масштабном рекламно-музыкальном проекте «под предводительством» Эмира Кустурицы и группы The Hatters.
Герои клипа — известные блогеры, музыканты, режиссёры, танцоры — вынуждены выживать в мире грубой силы, коррупции и беззакония.
Телеведущий и блогер Евгений Кулик играет мелкого торговца коврами. Политический журналист и предприниматель Илья Варламов — участника проплаченного тендера. Модный блогер и актриса Снежана Самохина — парикмахера. Участники группы The Hatters — музыкантов, поющих и играющих на заказ.
В кино и в жизни они в буквальном смысле «ходят по краю, за мечтой!». Их жизнь напоминает авантюру, полную абсурда и гротеска. Эмир Кустурица мастерски воссоздал мир предпринимателей в образе маленького цыганского городка, наполненного страстями, конкуренцией, нешуточной борьбой и, конечно же, музыкой!
Рефреном клипа становится девиз новой песни от группы The Hatters — «Мы такие же, как ты!».
Яна Ганник, сооснователь Банка Точка:
— Предприниматели — это люди с мощной энергией. Они меняют наш мир к лучшему и делают это с полной отдачей: самозабвенно, буквально с песнями и плясками.
Русско-цыганский народный уличный алкохардкор на душевных инструментах от группы The Hatters, звучащий в гротескном мире гениального режиссера Эмира Кустурицы — это именно то, что на наш взгляд олицетворяет будни среднего российского предпринимателя. Мы хотели возвести в абсолют абсурдность сюжета, поэтому даже рекламные слоганы банка в роликах написаны в «цыганском» стиле.
Антон Рожин, креативный директор РА «Восход»:
— Банк Точка каждый раз мотивирует нас повышать планку. На всех проектах этого клиента мы работаем с топовыми режиссёрами, но в этом году история вышла за рамки простого предпринимательства.
К рекламному проекту присоединились настоящие единомышленники — талантливейшие музыканты, представители современной онлайн-культуры и даже такой мэтр как Эмир Кустурица.
История перестала быть сюжетом про бизнес или проблемы самозанятых, а стала драмой про талантливых предпринимателей, которые вынуждены бороться за лучший мир. Не зря в сценарии появился базовый конфликт добра и зла, нового и старого, который разрешается победой предпринимательского духа.
Эмир Кустурица, режиссёр:
— Это были очень сложные съемки и по количеству материала, и по плотности кадров. Нужно было отснять огромный объем за 3 съёмочных дня, причём мы полностью зависели от солнечного света. Темп был за гранью реальности. Русская команда проявила себя на 100% — на площадке ребята продемонстрировали фантастический профессионализм.
Те, кто делают рекламу, должны помнить о монументальных вещах: сторителлинге, работе с актёром, а не только о том, что цвет клетки рубашки должен попадать в цвета продукта, или как там это у вас называется… Надеюсь, что не только креативные люди, но и компании, которые выделяют бюджет, будут задумываться об этом. И доверять вкусу режиссеров, которых нанимают. Иначе зачем всё это?
Снежана Самохина, блогер:
— Я считаю, что мне очень повезло оказаться в компании столь талантливых и клёвых людей. Я чувствовала, что мы все на одной волне, несмотря на то, что многие видели друг друга впервые.
Все, кто собрался на площадке, от Эмира Кустурицы до ассистента художника по костюмам — пассионарии, которые не берегли энергию, работая вполсилы, а наоборот генерили ее и вкладывали в наш проект в двукратном и трехкратном объёме. Я думаю, по ролику это видно. А в конечном счете это и есть предпринимательство — созидательный бешеный поток энергии.
Рекламная кампания Точки состоит из одного 6-минутного музыкального клипа и семи 30-секундных рекламных роликов.
[DETAIL_TEXT_TYPE] => html
[~DETAIL_TEXT_TYPE] => html
[PREVIEW_TEXT] => Банк Точка
[~PREVIEW_TEXT] => Банк Точка
[PREVIEW_TEXT_TYPE] => text
[~PREVIEW_TEXT_TYPE] => text
[PREVIEW_PICTURE] => Array
(
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[TIMESTAMP_X] => 12.11.2019 10:04:46
[MODULE_ID] => iblock
[HEIGHT] => 709
[WIDTH] => 1569
[FILE_SIZE] => 584802
[CONTENT_TYPE] => image/png
[SUBDIR] => iblock/c11
[FILE_NAME] => c11ce30569ec9e13abaeef39af2b034f.png
[ORIGINAL_NAME] => Точка_1.png
[DESCRIPTION] =>
[HANDLER_ID] =>
[EXTERNAL_ID] => c634d53b865e028f039caad0ef5eb20c
[~src] =>
[SRC] => /upload/iblock/c11/c11ce30569ec9e13abaeef39af2b034f.png
[UNSAFE_SRC] => /upload/iblock/c11/c11ce30569ec9e13abaeef39af2b034f.png
[SAFE_SRC] => /upload/iblock/c11/c11ce30569ec9e13abaeef39af2b034f.png
[ALT] => Я так хочу — и точка!
[TITLE] => Я так хочу — и точка!
)
[~PREVIEW_PICTURE] => 1221
[LANG_DIR] => /en/
[~LANG_DIR] => /en/
[SORT] => 500
[~SORT] => 500
[CODE] => ya-tak-khochu-i-tochka
[~CODE] => ya-tak-khochu-i-tochka
[EXTERNAL_ID] => 731
[~EXTERNAL_ID] => 731
[IBLOCK_TYPE_ID] => content
[~IBLOCK_TYPE_ID] => content
[IBLOCK_CODE] => cases
[~IBLOCK_CODE] => cases
[IBLOCK_EXTERNAL_ID] => portfolio
[~IBLOCK_EXTERNAL_ID] => portfolio
[LID] => s2
[~LID] => s2
[EDIT_LINK] =>
[DELETE_LINK] =>
[DISPLAY_ACTIVE_FROM] => 30.10.2019
[IPROPERTY_VALUES] => Array
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[HINT] =>
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[USER_TYPE_SETTINGS] => Array
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[height] => 200
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[HINT] =>
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[VALUE] => Array
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Креативные директора: Андрей Губайдуллин, Антон Рожин<br>
Автор рекламного текста: Александр Пархоменко <br>
Директор по стратегии: Дмитрий Доник<br>
Менеджер проекта: Елизавета Ларионова<br>
Постпродакшн: Илья Линецкий<br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
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Креативные директора: Андрей Губайдуллин, Антон Рожин
Автор рекламного текста: Александр Пархоменко
Директор по стратегии: Дмитрий Доник
Менеджер проекта: Елизавета Ларионова
Постпродакшн: Илья Линецкий
[TYPE] => HTML
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[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
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[audio] => Array
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[LIST_TYPE] => L
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[XML_ID] =>
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[TMP_ID] =>
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[FILTRABLE] => N
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[cite] => Array
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[CODE] => cite
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[1] => Кустурица
[2] => The Hatters
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[1] =>
[2] =>
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[0] =>
[1] =>
[2] =>
[3] =>
)
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[HINT] =>
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Директор по маркетингу, сооснователь банка Точка: Яна Ганник <br>
Руководитель интернет-продвижения: Татьяна Корнаущенко <br>
Креативный продюсер: Константин Байдак <br>
PR-менеджер: Александра Прыткова <br>
Руководитель проектов: Софья Масленникова <br>
Шеф-дизайнер: Михаил Капустин<br>
</p>
[TYPE] => HTML
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Директор по маркетингу, сооснователь банка Точка: Яна Ганник
Руководитель интернет-продвижения: Татьяна Корнаущенко
Креативный продюсер: Константин Байдак
PR-менеджер: Александра Прыткова
Руководитель проектов: Софья Масленникова
Шеф-дизайнер: Михаил Капустин
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[TEXT] => <h3>Daddy’s Film Production</h3>
<p>
Режиссер: Эмир Кустурица<br>
Оператор: Тим Лобов<br>
Второй режиссер: Алексей Смоляр<br>
Исполнительные продюсеры: Егор Соломатин, Татьяна Луковникова<br>
Линейный продюсер: Дамьяна Александрова<br>
Директор съемочной группы: Дмитрий Димчевский<br>
Замдиректора съемочной группы: Михаил Гоглов<br>
Монтаж: Светолик «Мича» Зайц<br>
Цветокоррекция: Александр Золоторев (CGF)<br>
</p>
<h3>The Hatters (музыка)</h3>
<p>
песня — THE HATTERS - Всё Сразу<br>
Авторы текста и музыки: Юрий Музыченко, Павел Личадеев<br>
Скрипка, вокал, фортепьяно: Юрий Музыченко<br>
Аккордеон, вокал, фортепьяно: Павел Личадеев<br>
Труба, фортепьяно: Альтаир Кожахметов<br>
Ударные: Дмитрий Вечеринин<br>
Бас: Александр Анисимов<br>
Тромбон: Вадим Рулев<br>
Бэк-вокал, перкуссия: Анна Музыченко<br>
Бэк-вокал, перкуссия: Анна Личадеева<br>
Директор: Даниил Мустаев<br>
Администратор: Даниил Белов<br>
Технический директор: Виктор Кузнецов<br>
Звукорежиссер: Андрей Тимофеев<br>
Сведение: Илья Лукашев<br>
Мастеринг: Tom Porcell<br>
</p>
<p>
Выражаем особую благодарность Роме Певзнеру и Александру Бабурину
</p>
<h3>BlackLight Agency (работа с блогерами)</h3>
<p>
менеджеры по работе с лидерами мнений: Такоева Ольга, Мария Жукова, Софья Заботина<br>
</p>
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Режиссер: Эмир Кустурица
Оператор: Тим Лобов
Второй режиссер: Алексей Смоляр
Исполнительные продюсеры: Егор Соломатин, Татьяна Луковникова
Линейный продюсер: Дамьяна Александрова
Директор съемочной группы: Дмитрий Димчевский
Замдиректора съемочной группы: Михаил Гоглов
Монтаж: Светолик «Мича» Зайц
Цветокоррекция: Александр Золоторев (CGF)
The Hatters (музыка)
песня — THE HATTERS - Всё Сразу
Авторы текста и музыки: Юрий Музыченко, Павел Личадеев
Скрипка, вокал, фортепьяно: Юрий Музыченко
Аккордеон, вокал, фортепьяно: Павел Личадеев
Труба, фортепьяно: Альтаир Кожахметов
Ударные: Дмитрий Вечеринин
Бас: Александр Анисимов
Тромбон: Вадим Рулев
Бэк-вокал, перкуссия: Анна Музыченко
Бэк-вокал, перкуссия: Анна Личадеева
Директор: Даниил Мустаев
Администратор: Даниил Белов
Технический директор: Виктор Кузнецов
Звукорежиссер: Андрей Тимофеев
Сведение: Илья Лукашев
Мастеринг: Tom Porcell
Выражаем особую благодарность Роме Певзнеру и Александру Бабурину
BlackLight Agency (работа с блогерами)
менеджеры по работе с лидерами мнений: Такоева Ольга, Мария Жукова, Софья Заботина
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[TEXT] => <p>
A music video about hardships of entrepreneurs, directed by Emir Kusturica for a song by a popular Russian music band, has entered the Top-3 of the Russian Youtube overnight.
</p>
<p>
Many Internet users related to the topic of the video, as bloggers, influencers and people of art themselves represent small businesses.
</p>
<p>
The mission of Tochka Bank – the inspiration and the hero of the music/advertising project – is to ease the life of entrepreneurs within the framework of the Russian market. The economy, government, monopolists – it all fills an entrepreneur’s everyday life with craziness, adventure, and the constant necessity to act while relying only on yourself and your allies.
</p>
<p>
The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. An entrepreneur has to overcome difficulties that the main antagonist – the Boss – is responsible for. The Boss is a vivid two-in-one representation of the government and monopolies. Together with his family, he terrorizes local businesspeople by demanding bribes, robbing the spots and collecting cash, not paying the bills and bogarting other businesses. So, it’s Russia as it is. However, we believe that together we can make it right.
</p>
<p>
Emir Kusturica directed the video; his art had brought the gypsy market to life with all the aesthetic and conceptual details so the market got its own laws, everyday life, fashion, personalities. The Hatters – a popular Russian music band – wrote and performed the song. The main characters were played by popular bloggers and entrepreneurs who write about fashion, politics, urban planning and other topics that interest a wide audience.
</p>
<p>
The song is a rebellious hymn for those who are tired of anyone trying to get in the way of their wildest dreams, and as the narrator says it out loud in a straightforward way (“You say no and I say go f*ck yourself”), the lyrics evolve to perky lines “Listen, man, I’m here to take it all”. The hero of the song is willing to take risks (“Everybody here is walking on the edge”) and fight for a better world to live in – the world where you can achieve it all at once.
</p>
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A music video about hardships of entrepreneurs, directed by Emir Kusturica for a song by a popular Russian music band, has entered the Top-3 of the Russian Youtube overnight.
Many Internet users related to the topic of the video, as bloggers, influencers and people of art themselves represent small businesses.
The mission of Tochka Bank – the inspiration and the hero of the music/advertising project – is to ease the life of entrepreneurs within the framework of the Russian market. The economy, government, monopolists – it all fills an entrepreneur’s everyday life with craziness, adventure, and the constant necessity to act while relying only on yourself and your allies.
The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. An entrepreneur has to overcome difficulties that the main antagonist – the Boss – is responsible for. The Boss is a vivid two-in-one representation of the government and monopolies. Together with his family, he terrorizes local businesspeople by demanding bribes, robbing the spots and collecting cash, not paying the bills and bogarting other businesses. So, it’s Russia as it is. However, we believe that together we can make it right.
Emir Kusturica directed the video; his art had brought the gypsy market to life with all the aesthetic and conceptual details so the market got its own laws, everyday life, fashion, personalities. The Hatters – a popular Russian music band – wrote and performed the song. The main characters were played by popular bloggers and entrepreneurs who write about fashion, politics, urban planning and other topics that interest a wide audience.
The song is a rebellious hymn for those who are tired of anyone trying to get in the way of their wildest dreams, and as the narrator says it out loud in a straightforward way (“You say no and I say go f*ck yourself”), the lyrics evolve to perky lines “Listen, man, I’m here to take it all”. The hero of the song is willing to take risks (“Everybody here is walking on the edge”) and fight for a better world to live in – the world where you can achieve it all at once.
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Creative directors: Andrey Gubaydullin, Anton Rozhin</br>
Head of Strategy: Dmitry Donik</br>
Project manager: Elizaveta Larionova</br>
Postproduction: Ilya Linetsky</br>
</p>
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Creative directors: Andrey Gubaydullin, Anton Rozhin
Head of Strategy: Dmitry Donik
Project manager: Elizaveta Larionova
Postproduction: Ilya Linetsky
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Director: Emir Kusturica</br>
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Song by THE HATTERS – All at once</br>
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Violin, vocal, piano: Yury Muzychenko</br>
Accordeon, vocal, piano: Pavel Lichadeev</br>
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Administrator: Daniil Belov</br>
Technical director: Viktor Kuznetsov</br>
Sound producer: Andrey Timofeev</br>
Sound mixing: Ilya Lukashev</br>
Mastering: Tom Porcell</br>
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Special thanks to Roman Pevzner and Aleksandr Baburin</br>
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<h3>BlackLight Agency (communication with bloggers):</h3>
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 5
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
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[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 14571
[VALUE] => 103
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[VALUE_XML_ID] =>
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[~DESCRIPTION] =>
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[main_video] => Array
(
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[TIMESTAMP_X] => 2016-04-01 15:43:07
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[SORT] => 500
[CODE] => main_video
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[XML_ID] =>
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[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
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[VALUE] => https://youtu.be/NTmhVHpM0uU
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[workers] => Array
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[TIMESTAMP_X] => 2017-07-14 12:41:03
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[NAME] => Кредитсы агентство
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[SORT] => 500
[CODE] => workers
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(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
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[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
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[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 14573
[VALUE] => Array
(
[TEXT] => <p>
Креативные директора: Андрей Губайдуллин, Антон Рожин<br>
Копирайтеры: Анна Коломийченко, Альфия Хафизова<br>
Директор по стратегии: Дмитрий Доник<br>
Коммуникационный стратег: Вероника Маликова<br>
Арт-директор: Кирилл Ратман<br>
Дизайнер: Алексей Климов<br>
Постпродакшн: Владислав Деревянных<br>
Саунд-дизайн: Михаил Кокорин<br>
Аккаунт-менеджер: Наталья Гаак<br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
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[VALUE_XML_ID] =>
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[TEXT] =>
Креативные директора: Андрей Губайдуллин, Антон Рожин
Копирайтеры: Анна Коломийченко, Альфия Хафизова
Директор по стратегии: Дмитрий Доник
Коммуникационный стратег: Вероника Маликова
Арт-директор: Кирилл Ратман
Дизайнер: Алексей Климов
Постпродакшн: Владислав Деревянных
Саунд-дизайн: Михаил Кокорин
Аккаунт-менеджер: Наталья Гаак
[TYPE] => HTML
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[~DESCRIPTION] =>
[~NAME] => Кредитсы агентство
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(
[TYPE] => HTML
[TEXT] =>
)
)
[audio] => Array
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[TIMESTAMP_X] => 2016-04-04 15:00:28
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[SORT] => 500
[CODE] => audio
[DEFAULT_VALUE] =>
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[COL_COUNT] => 30
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[XML_ID] =>
[FILE_TYPE] =>
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[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Аудио
[~DEFAULT_VALUE] =>
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[cite] => Array
(
[ID] => 13
[TIMESTAMP_X] => 2017-07-14 14:13:56
[IBLOCK_ID] => 1
[NAME] => Цитаты
[ACTIVE] => Y
[SORT] => 500
[CODE] => cite
[DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => Y
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Цитаты
[~DEFAULT_VALUE] => Array
(
[TYPE] => HTML
[TEXT] =>
)
)
[search_q] => Array
(
[ID] => 26
[TIMESTAMP_X] => 2016-04-25 13:43:42
[IBLOCK_ID] => 1
[NAME] => Поисковые запросы
[ACTIVE] => Y
[SORT] => 500
[CODE] => search_q
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => Y
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Поисковые запросы
[~DEFAULT_VALUE] =>
)
[show_main] => Array
(
[ID] => 28
[TIMESTAMP_X] => 2016-04-25 15:44:43
[IBLOCK_ID] => 1
[NAME] => Показывать на слайдере
[ACTIVE] => Y
[SORT] => 500
[CODE] => show_main
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => L
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => C
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[VALUE_ENUM_ID] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Показывать на слайдере
[~DEFAULT_VALUE] =>
)
[main_video_likes] => Array
(
[ID] => 29
[TIMESTAMP_X] => 2017-04-10 17:58:03
[IBLOCK_ID] => 1
[NAME] => main_video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => main_video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => main_video_likes
[~DEFAULT_VALUE] =>
)
[video_likes] => Array
(
[ID] => 30
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_likes
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_likes
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 14574
[VALUE] => 9
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 9
[~DESCRIPTION] =>
[~NAME] => video_likes
[~DEFAULT_VALUE] =>
)
[video_watches] => Array
(
[ID] => 31
[TIMESTAMP_X] => 2017-04-10 18:16:10
[IBLOCK_ID] => 1
[NAME] => video_watches
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_watches
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 14575
[VALUE] => 97
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 97
[~DESCRIPTION] =>
[~NAME] => video_watches
[~DEFAULT_VALUE] =>
)
[video_html] => Array
(
[ID] => 32
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_html
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_html
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 14576
[VALUE] => <iframe width="560" height="315" src="https://www.youtube.com/embed/NTmhVHpM0uU" frameborder="0" allowfullscreen></iframe>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => video_html
[~DEFAULT_VALUE] =>
)
[video_thumbnails] => Array
(
[ID] => 33
[TIMESTAMP_X] => 2017-04-10 18:39:36
[IBLOCK_ID] => 1
[NAME] => video_thumbnails
[ACTIVE] => Y
[SORT] => 500
[CODE] => video_thumbnails
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => 14577
[VALUE] => 1219
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => 1219
[~DESCRIPTION] =>
[~NAME] => video_thumbnails
[~DEFAULT_VALUE] =>
)
[gallery] => Array
(
[ID] => 34
[TIMESTAMP_X] => 2017-04-28 12:14:28
[IBLOCK_ID] => 1
[NAME] => Галерея
[ACTIVE] => Y
[SORT] => 500
[CODE] => gallery
[DEFAULT_VALUE] =>
[PROPERTY_TYPE] => F
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => Y
[XML_ID] =>
[FILE_TYPE] => jpg, gif, bmp, png, jpeg
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] =>
[USER_TYPE_SETTINGS] =>
[HINT] =>
[PROPERTY_VALUE_ID] => Array
(
[0] => 14464
[1] => 14465
[2] => 14466
)
[VALUE] => Array
(
[0] => 1207
[1] => 1208
[2] => 1209
)
[DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[0] => 1207
[1] => 1208
[2] => 1209
)
[~DESCRIPTION] => Array
(
[0] =>
[1] =>
[2] =>
)
[~NAME] => Галерея
[~DEFAULT_VALUE] =>
)
[DETAIL_TEXT_AFTER] => Array
(
[ID] => 36
[TIMESTAMP_X] => 2017-04-28 13:10:25
[IBLOCK_ID] => 1
[NAME] => После слайдера
[ACTIVE] => Y
[SORT] => 500
[CODE] => DETAIL_TEXT_AFTER
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => После слайдера
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[clients_work] => Array
(
[ID] => 37
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Кредитсы клиент
[ACTIVE] => Y
[SORT] => 500
[CODE] => clients_work
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] => 14578
[VALUE] => Array
(
[TEXT] => <p>
Директор по маркетингу и инновациям Atria Russia: Ольга Михалёва<br>
Руководитель направления маркетинг и реклама: Дарья Андреева<br>
Менеджер по коммуникациям и интернет-рекламе: Полина Ошеренко<br>
</p>
[TYPE] => HTML
)
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] => Array
(
[TEXT] =>
Директор по маркетингу и инновациям Atria Russia: Ольга Михалёва
Руководитель направления маркетинг и реклама: Дарья Андреева
Менеджер по коммуникациям и интернет-рекламе: Полина Ошеренко
[TYPE] => HTML
)
[~DESCRIPTION] =>
[~NAME] => Кредитсы клиент
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[creative] => Array
(
[ID] => 38
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Креатив
[ACTIVE] => Y
[SORT] => 500
[CODE] => creative
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Креатив
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[branding] => Array
(
[ID] => 39
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Брэндинг
[ACTIVE] => Y
[SORT] => 500
[CODE] => branding
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Брэндинг
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[digital] => Array
(
[ID] => 40
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Диджитал
[ACTIVE] => Y
[SORT] => 500
[CODE] => digital
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Диджитал
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[media] => Array
(
[ID] => 41
[TIMESTAMP_X] => 2017-07-14 14:12:21
[IBLOCK_ID] => 1
[NAME] => Медиа
[ACTIVE] => Y
[SORT] => 500
[CODE] => media
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
[ROW_COUNT] => 1
[COL_COUNT] => 30
[LIST_TYPE] => L
[MULTIPLE] => N
[XML_ID] =>
[FILE_TYPE] =>
[MULTIPLE_CNT] => 5
[TMP_ID] =>
[LINK_IBLOCK_ID] => 0
[WITH_DESCRIPTION] => N
[SEARCHABLE] => N
[FILTRABLE] => N
[IS_REQUIRED] => N
[VERSION] => 1
[USER_TYPE] => HTML
[USER_TYPE_SETTINGS] => Array
(
[height] => 200
)
[HINT] =>
[PROPERTY_VALUE_ID] =>
[VALUE] =>
[DESCRIPTION] =>
[VALUE_ENUM] =>
[VALUE_XML_ID] =>
[VALUE_SORT] =>
[~VALUE] =>
[~DESCRIPTION] =>
[~NAME] => Медиа
[~DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
)
[effects] => Array
(
[ID] => 42
[TIMESTAMP_X] => 2017-07-14 15:50:11
[IBLOCK_ID] => 1
[NAME] => Эффективность
[ACTIVE] => Y
[SORT] => 500
[CODE] => effects
[DEFAULT_VALUE] => Array
(
[TEXT] =>
[TYPE] => HTML
)
[PROPERTY_TYPE] => S
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<p>
Режиссер: Микко Лехтинен<br>
Оператор: Владимир Ушаков<br>
Исполнительный продюсер: Егор Соломатин<br>
2-й режиссер: Александра Яхонтова<br>
Художник-постановщик: Алексей Яндовский<br>
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Pit-Product is a Finnish company with Russian heritage that produces high quality sausages. Since 2006, Pit-Product has been a part of Finnish Atria Oyj Group. The notion “sisu” (a Finnish unrenderable word standing for laboriousness, consistency and ability to finish what you have started) has become an irreplaceable part of the company’s corporate culture.
</p>
<p>
The main characters of the video – as any true Finn – are not used to expressing emotion at the moments of extreme happiness. All they can do is to strike up their favorite song!
</p>
<p>
We showed the moment of bliss performed by Finnish actors Janne Matilla and Aku Sipola and directed by their compatriot Mikko Lehtinen. The heroes sing the famous folk song Läksin minä kesäyönä käymään that glorifies the beauty of nature and peace of mind. Meat delicacies by “Pit-Product” fit perfectly into Finnish philosophy and make an appetizing complement to the beauty of the moment.
</p>
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[HINT] =>
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[TEXT] => Creative directors: Andrey Gubaydullin, Anton Rozhin </br>
Copywriters: Anna Kolomiychenko, Alfiya Khafizova </br>
Head of strategy: Dmitry Donik </br>
Communication strategist: Veronika Malikova </br>
Art Director: Kirill Ratman</br>
Designer: Aleksey Klimov</br>
Postproduction: Vladislav Derevyannykh</br>
Sound-design: Mikhail Kokorin </br>
Account manager: Natalya Gaak </br>
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Communication strategist: Veronika Malikova
Art Director: Kirill Ratman
Designer: Aleksey Klimov
Postproduction: Vladislav Derevyannykh
Sound-design: Mikhail Kokorin
Account manager: Natalya Gaak
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[HINT] =>
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Head of Marketing and Advertising: Darya Andreeva</br>
Communications and Internet advertising manager: Polina Osherenko </br>
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Communications and Internet advertising manager: Polina Osherenko
[TYPE] => HTML
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[HINT] =>
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[HINT] =>
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[HINT] =>
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[TEXT] => <h3>Daddy's film production</h3>
</p>
<p>
Director: Mikko Lehtinen</br>
Camera operator: Vladimir Ushakov </br>
Executive producer: Yegor Solomatin</br>
Co-director: Aleksandra Yakhontova</br>
Production designer: Aleksey Yandovsky </br>
</p>
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Camera operator: Vladimir Ushakov
Executive producer: Yegor Solomatin
Co-director: Aleksandra Yakhontova
Production designer: Aleksey Yandovsky
[TYPE] => HTML
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[~DEFAULT_VALUE] => Array
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[TIMESTAMP_X] => 2017-12-15 09:33:23
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[HINT] =>
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Сегодня стать знаменитостью — самое обычное дело! Особенно, если у тебя есть страничка в соцсетях и высокоскоростной стабильный интернет.
Поэтому в новой рекламной кампании сотовый оператор «Мотив» будет использовать не «селебрити» и не «суперстар», а Самого Обычного Человека!
Самые Обычные Люди — целевая аудитория компании. Простые дяди и тёти, бабули и дедушки, малыши и подростки. Большинство абонентов живёт в малых городах Большого Урала и для них смартфон с хорошей связью — окно в мир. Это общение с близкими, доступ к новинкам музыки и кино, обучение, хобби, развитие, творчество. Каждый из нас уникален в своих увлечениях.
Дать возможность людям самовыразиться, почувствовать себя необычными — основная задача телеком-оператора. А новая рекламная кампания и конкурс «Необычно обычные» даёт этот шанс всем абонентам «Мотива».
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Digital-сервис OSOM finance кардинально меняет подход к управлению финансами. Это первое приложение для частных пользователей, которое позволит управлять традиционными и цифровыми активами из одного аккаунта.
Эстонско-бельгийский финтех-проект был реализован на средства, собранные путём краудфандинга — идею поддержали 26 тысяч участников.
Уже сейчас через приложение можно конвертировать евро в криптовалюту, работать с биткоин- и эфириум-кошельками. Все операции проводятся легально, быстро и выгодно. Приложение дополняется новыми функциями и инструментами инвестирования.
«Восход» создал для сервиса OSOM finance динамичную айдентику и дизайн мобильного приложения. В основу фирменного стиля легла идея постоянной трансформации, символизируя лёгкость управления финансами и превращения одной валюты в другую.
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Вместе с Комбинатом мясной гастрономии «Черкашин и партнёръ» мы выпустили второй ролик серии «Тренаж0ристный фитнес». Кампания рекламирует низкокалорийную диетическую ветчину «Фитнес» из мяса индейки.
Снова никаких супергероев, фитоняшек и кинозвёзд.
Главный герой ролика – один из нас. Человек, который встал на путь здорового образа жизни, физических упражнений и правильного питания. Первые изменения в своей фигуре он видит моментально, начав упражнения перед зеркалом с кусочком диетической ветчины. Такой фитнес точно каждому по силам!
Прокат ролика в эфире приурочен к выходу россиян из-за праздничного стола и поддержит всех, кто настроен на изменения.
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Комбинат мясной гастрономии «Черкашин и партнеръ» представил новую линейку диетических продуктов. Первой в серии стала ветчина «Фитнес» из мяса индейки, по калорийности равная обезжиренному творогу. Продукт ориентирован на тех, кто задумался о здоровом образе жизни и следит за своим питанием.
Забавный ролик снят в стилистике фитнес-фейлов. Мы видим начинающих спортсменов, которые впервые пришли в спортзал: кто-то качает пресс на аппарате для гребли, кто-то поднимает штангу пышным животом…
Не стоит отчаиваться, если с тренажёрами не сложилось. Настоящий фитнес начинается с правильной колбасы!
В ролике нет супергероев, а персонажи не вымышлены. Почти все актёры действительно пришли в тренажёрный зал первый раз в жизни!
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Проблема современного общества — избыток визуальных раздражителей. В калейдоскопе картинок человек перестаёт осознавать свои эмоции.
Предприниматель и коуч Владимир Васкевич создал уникальный проект «Путешествие в темноте».
Владимир проводит экскурсии по Екатеринбургу, помогая людям вернуть сенсорную чувствительность и осмыслить то, что они видят каждый день. Экскурсии необычны и по содержанию, и по формату: Владимир — гид, лишённый зрения.
Сайт проекта рассказывает про услугу, погружая нас в мир человека, воспринимающего пространство иначе. Художественные и технические средства призваны обнулить прошлый опыт и дать старт формированию нового.
Пользователь сталкивается с непривычными способами взаимодействия с интернет-средой — голосовые команды, аудиометки, ориентация в трёхмерном пространстве*. Чем дольше мы исследуем сайт, тем понятнее становится окружающая темнота. Шорох, шум, гул, капель, клаксон превращаются в новые ориентиры. В «корзину» можно сложить звуки реальных мест города, чтобы создать индивидуальный маршрут и забронировать необычную прогулку.
В отзывах люди делятся просветлениями, которые произошли с ними во время Путешествия в темноте.
*При создании сайта использованы технологии Сinema 4d, canvas, sound mapping, Google Voice to speech service API,THREE.js, vue.js, svg-animation, Google maps API, возможности браузеров motion and orientation, voice recording.
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Кэшбеком уже никого не удивишь. Но когда кэшбек платежной системы суммируется с кэшбеком банка и акциями — это впечатляет! Как и невероятная простота возвращения средств на карту.
В новом ролике платёжной карты «МИР», построенном на контрастах, совмещены оба удивительных факта.
С одной стороны — грандиозный марш-бросок бонусов, монет и купюр, символизирующий масштаб предложения. С другой — мирная атмосфера дома, далёкая от суеты и погони за скидками.
Действительно, зачем волноваться, если бонусы и проценты сами торопятся «упасть» на карту.
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Банк Точка воспевает своих клиентов в каждой рекламной кампании. Мир предпринимателей открывается перед нами с необычных сторон в разных стилях и жанрах, но всегда в позитивном ключе.
На этот раз Точка объединила отчаянных предпринимателей в масштабном рекламно-музыкальном проекте «под предводительством» Эмира Кустурицы и группы The Hatters.
Герои клипа — известные блогеры, музыканты, режиссёры, танцоры — вынуждены выживать в мире грубой силы, коррупции и беззакония.
Телеведущий и блогер Евгений Кулик играет мелкого торговца коврами. Политический журналист и предприниматель Илья Варламов — участника проплаченного тендера. Модный блогер и актриса Снежана Самохина — парикмахера. Участники группы The Hatters — музыкантов, поющих и играющих на заказ.
В кино и в жизни они в буквальном смысле «ходят по краю, за мечтой!». Их жизнь напоминает авантюру, полную абсурда и гротеска. Эмир Кустурица мастерски воссоздал мир предпринимателей в образе маленького цыганского городка, наполненного страстями, конкуренцией, нешуточной борьбой и, конечно же, музыкой!
Рефреном клипа становится девиз новой песни от группы The Hatters — «Мы такие же, как ты!».
Яна Ганник, сооснователь Банка Точка:
— Предприниматели — это люди с мощной энергией. Они меняют наш мир к лучшему и делают это с полной отдачей: самозабвенно, буквально с песнями и плясками.
Русско-цыганский народный уличный алкохардкор на душевных инструментах от группы The Hatters, звучащий в гротескном мире гениального режиссера Эмира Кустурицы — это именно то, что на наш взгляд олицетворяет будни среднего российского предпринимателя. Мы хотели возвести в абсолют абсурдность сюжета, поэтому даже рекламные слоганы банка в роликах написаны в «цыганском» стиле.
Антон Рожин, креативный директор РА «Восход»:
— Банк Точка каждый раз мотивирует нас повышать планку. На всех проектах этого клиента мы работаем с топовыми режиссёрами, но в этом году история вышла за рамки простого предпринимательства.
К рекламному проекту присоединились настоящие единомышленники — талантливейшие музыканты, представители современной онлайн-культуры и даже такой мэтр как Эмир Кустурица.
История перестала быть сюжетом про бизнес или проблемы самозанятых, а стала драмой про талантливых предпринимателей, которые вынуждены бороться за лучший мир. Не зря в сценарии появился базовый конфликт добра и зла, нового и старого, который разрешается победой предпринимательского духа.
Эмир Кустурица, режиссёр:
— Это были очень сложные съемки и по количеству материала, и по плотности кадров. Нужно было отснять огромный объем за 3 съёмочных дня, причём мы полностью зависели от солнечного света. Темп был за гранью реальности. Русская команда проявила себя на 100% — на площадке ребята продемонстрировали фантастический профессионализм.
Те, кто делают рекламу, должны помнить о монументальных вещах: сторителлинге, работе с актёром, а не только о том, что цвет клетки рубашки должен попадать в цвета продукта, или как там это у вас называется… Надеюсь, что не только креативные люди, но и компании, которые выделяют бюджет, будут задумываться об этом. И доверять вкусу режиссеров, которых нанимают. Иначе зачем всё это?
Снежана Самохина, блогер:
— Я считаю, что мне очень повезло оказаться в компании столь талантливых и клёвых людей. Я чувствовала, что мы все на одной волне, несмотря на то, что многие видели друг друга впервые.
Все, кто собрался на площадке, от Эмира Кустурицы до ассистента художника по костюмам — пассионарии, которые не берегли энергию, работая вполсилы, а наоборот генерили ее и вкладывали в наш проект в двукратном и трехкратном объёме. Я думаю, по ролику это видно. А в конечном счете это и есть предпринимательство — созидательный бешеный поток энергии.
Рекламная кампания Точки состоит из одного 6-минутного музыкального клипа и семи 30-секундных рекламных роликов.
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С 2006 года «Пит-Продукт» – российский бренд финской компании Атриа (Atria Oyj), которая производит мясные продукты высокого качества. Финское «сису» (трудолюбие, отсутствие суеты и умение доводить начатое до конца) является частью корпоративной культуры предприятия.
Главные герои ролика — истинные финны — не привыкли проявлять эмоции в ситуации абсолютного удовлетворения, разве что могут затянуть любимую песню!
Мы показали минутку блаженства в исполнении финских актёров Janne Matilla и Aku Sipola, режиссёром выступил их соотечественник Mikko Lehtinen. Герои поют известную народную песню Läksin minä kesäyönä käymään, которая воспевает красоту природы и душевное спокойствие. Мясные деликатесы «Пит-Продукт» прекрасно вписываются в финский дзен и аппетитно дополняют красоту момента.
В рекламной кампании мы интегрировали продукт в скандинавскую философию глубокого наслаждения моментом. Объяснение непереводимых понятий, таких как «haluan vain olla» или «sininen hetki», можно найти на самых разных рекламных носителях. Конечно, вместе с изображением логотипа продукта.
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