Corporate Identity of the “Entrance from the Street” Restaurant
2022
St. Petersburg's “Nochlezhka,” the oldest charitable organization helping homeless people, is opening a city restaurant called “Entrance from the Street.”
The venue’s unique feature is providing transitional employment for people who have experienced homelessness. The organizers will take them on as interns.
The name “Entrance from the Street” was created by our friends at the St. Petersburg agency Great. We developed the brand identity.
The designers drew inspiration from hand-drawn graffiti in St. Petersburg. The city’s residents enrich the urban information infrastructure with new meanings and give voice to the streets. In the “Entrance from the Street” brand identity, we’ve blended traditional and rebellious street culture. The spirit of urban street art will now live on in the restaurant’s signage, printed materials, and promotional items.
Corporate Identity of the “Entrance from the Street” Restaurant