Tochka Bank. Special project for Entrepreneur's Day
2025
Entrepreneur's Day is a holiday that usually passes unnoticed. Without loud congratulations, fireworks and official days off. Bank Tochka decided to change the situation. Together with Voskhod, the shortest in the bank's history, but super-intensive campaign was developed, lasting 24 hours.
On the morning of May 26, Tochka asked its partners and subscribers on social networks one question: "At what point did you realize that your business was going to be?" Over the course of the day, entrepreneurs shared more than a thousand stories in the comments. The most interesting of them made it onto the main media screens of Moscow, Yekaterinburg, and St. Petersburg.
In total, the project involved more than 4,000 surfaces, which were seen by 10 million people. The image on the screens changed almost every hour. The Tochka and Voskhod teams worked almost synchronously. The bank collected and moderated the stories of businessmen, the agency designed the layouts, sent out and supervised the release of new messages.
"We decided: let the streets speak with the voices of those who do business. Let it not be just outdoor advertising, but their public recognition of their strength, their belief in success, their stubbornness: "no matter what." And this is probably the best way to congratulate entrepreneurs on the holiday," - commented on the essence of the campaign, creative director of Voskhod Anton Rozhin.
Tochka Bank. Special project for Entrepreneur's Day