Shoro. Water tastes better than water

In order to interest young customers, the manufacturer decided not to go against the tide, but simply added a whole palette of bright flavors to its spring water from the “Legend” line. This is how sweet drinks - “Legend with Flavors” appeared.

Voskhod was entrusted to tell about the launch of the new product. In the video the agency directly, without pathos and unnecessary promises, quoted the brief. Well, zoomers like specifics.

In production, the main technique was collaging, and deliberately careless - everything as it should be in the aesthetics of Y2K (which, by the way, is back in fashion). Digital textures, pixel images and electronic jingle were also taken from here.

Teaser videos helped to fuel the audience's interest. Perhaps the viewer does not fully understand what is going on in them, but this makes them even more eager to solve the puzzle.