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Re:Kassa Identity

2024

Kazakhstan's digital service for entrepreneurs Re:Kassa is an alternative to traditional cash equipment. In parallel with the introduction of a new business strategy aimed at digitalization of entrepreneurial activity and expansion of the company's range of services, Re:Kassa decided to undertake a rebranding. 

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We created a new brand logo that simultaneously resembles a check ribbon, a sticker and a green flag. This was a kind of a sign of help to young entrepreneurs. A sign of approval of their business endeavors. The identity continued the idea of the logo, complicated the lettering and semantic load of the graphics. It added a utilitarian function to the curves of the ribbon, turning them into both jewelry and a container for brand content. The palette of corporate colors emphasized the service's connection to the Freedom parent brand.

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Re:Kassa Identity
Снимок Экрана 2024 07 31 172739Remod Web01 (4)