Re:Kassa Identity
2024
Kazakhstan's digital service for entrepreneurs Re:Kassa is an alternative to traditional cash equipment. In parallel with the introduction of a new business strategy aimed at digitalization of entrepreneurial activity and expansion of the company's range of services, Re:Kassa decided to undertake a rebranding.
We created a new brand logo that simultaneously resembles a check ribbon, a sticker and a green flag. This was a kind of a sign of help to young entrepreneurs. A sign of approval of their business endeavors. The identity continued the idea of the logo, complicated the lettering and semantic load of the graphics. It added a utilitarian function to the curves of the ribbon, turning them into both jewelry and a container for brand content. The palette of corporate colors emphasized the service's connection to the Freedom parent brand.
Re:Kassa Identity