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ASKO: No Ties Allowed

2019
00 Asko Min

ASKO Insurance has many competitors among the biggest players in the market. Their level is their disadvantage too — they are not so flexible about location-related features of their audience.

00 Asko Min

ASKO has offices in many towns in Russia and is not focused on being a hulky corporate machine. The brand platform we built for the company is based on the following idea: We insure people we live in the same city with; after work, we will have to look them in the eyes.


We implemented this idea in all mediums — posters, banners and the video.


The commercial takes place in a real sauna. In Russia, we always say that in the sauna everybody is equal, but ASKO employees are universally respected.

ASKO: No Ties Allowed

Awards

1

2020

Shortlist

Film / Banking & Financial / FI_01: Television & VOD - Short Form - Single

00 Min00 Headliner00 Amanat