Strategy
Research
Branding
Marketing
Creative
Design
Production
Digital
Media

Headliner

2019

head-liner.ru

00 Headliner

A developer marketed a modern comfortable high-rise in the center of Moscow. The sales, however, were flat because of a boring naming and ordinary advertising. 

00 Headliner

We suggested changing the focus from 40+ y.o. audience to a younger one. 

The new positioning says: it’s the first residential high-rise for the heroes of a modern metropolis — young professionals, middle management, elite youth.

We gave the object a bold name — Headliner. Instead of another «brand style for a residential building» we created a fashion identity. «Headliner – it’s about you!». It’s about those who achieve their goals.

The complex has been the sales leader in the district, and the sales plan is ahead of the target.

01 Headliner
02 Headliner
03 Headliner
04 Headliner
Headliner
00 Amanat00 Min00 Пробифид