Packaging Design for KORONET McKilt Beer

In 2023, the brand’s portfolio was expanded with a new limited-edition variety featuring a quintessentially Scottish character — KORONET McKilt.

The design was intended to convey the rebellious spirit of the new product. The McKilt beer design is based on national motifs: the tartan check pattern, the kilt, and the signature kilptin pin. These are the things that the proud and independent Scots hold dear.

The work was carried out by our partners — the Belarusian agency AVC.