The entire identity is built on contrasts. Classic label design is combined with avant-garde graphics, traditional ornaments - with fluorescent digital colors, natural motifs - with the digital aesthetics of the 2000s. Even the fonts break the templates: as an accent font the designers used a font with an unusual slant to the left, which stands out especially brightly against the background of the logo made in traditional italics.

Barcodes, identifiers and other labeling details have become an independent element of style. With a certain arrangement, they can be used to create a futuristic pattern or frame.

Despite the complexity of the identity, the client is talented in using it in brand communications.