Rebranding of the insurance agency BRUT

The history of Voskhod's relations with the insurance agency "Smartpolis" began with the bronze Cannes Lion for the special project "Autocurling" in 2017. Later, the company changed its name to SMPOLIS, and 8 years later returned for a comprehensive rebranding. Now we are ready to present the new naming, logo and corporate style of the agency.

BRUT is an unobvious name that can distinguish the brand from its conservative competitors. The French sparkling wine is associated with elitism and a relaxed lifestyle. After all, the insurance agency protects its clients from any losses and troubles.

To balance the playful name, the designers emphasized brutality in the graphics: geometric shapes and clear lines. Only the corners were rounded. Behind the strictness of the visual language, customers should see a brand about safety and stability.

The main element of the identity is the green stripe. So as not to divide life into black and white.