Radio 4G
2016
We placed radio transmitters in those places that were not covered by the city’s radio stations – in the underground parking lots of several shopping malls.
When a car entered the parking area, the radio broadcasts broke off in a matter of moments and then continued with a slight change. Every 60 seconds the listening audience was told: “Sorry, your radio doesn’t work in here, but Motive telecom does. Enjoy your favorite radio station with our 4G wireless internet streaming”
In just one month we reached an audience of more than 400 000 people.
Each of the transmitters sent out broadcasts from the TOP-5 radio stations’ web-sites with the aid of Motive’s 4G network.
Radio 4G