It's not about the money

Tochka’s team went through many trials on the way to achieving their goal which was creating the first online bank for small businesses. Their experience inspired Voskhod to create an idea that was amazing for a financial company: "It's not about money."

An important element of the campaign is a video reminding us of the story of the sinking of the Titanic. The resilience of the ship's orchestra that had been playing on the deck of the ship until the last minutes of their lives, became a metaphor for the professional responsibility of entrepreneurs and their burning  desire to make the world a better place.