White Square 2026: highlights of the International Marketing Festival
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Voskhod won 3 gold, 8 silver, and 7 bronze awards. The “Golden Double” and a special award from the Best of Mass Media Contest went to the “Labyrinth” social project for the Altsrus Foundation. The agency was also awarded another gold and two silver statuettes for the visual identity of the Nutcracker Ballet Theater. A host of awards also went to campaigns for Motiv, Tochka Bank, and Brusnika.
What stood out about the business program? One of the highlights was a lecture by Anton Rozhin. He discussed why advertisers stay in the profession for decades and how to create compelling creative work in an era of monotonous AI-generated content.