How to package a product properly in 2026
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Whereas in the past, design skill and good taste were enough to create “good packaging,” today every element must be strategically justified.
Our colleagues from our partner agency AVC in Belarus shared their insights on how to package a product effectively in 2026. Read the article
Voskhod is the leader in terms of the number of awards won at the E+ Awards and E+ Awards Central Asia!
The agency won nine awards at the Russian Marketing Effectiveness Festival for its projects for Tochka Bank, Ural Airlines, Brusnika, and the Ural State Mining University. One of these awards was in the special Rising Stars category, where the jury recognizes debut brands with breakthrough results!
The agency also received two bronze statuettes at the Central Asian competition for its campaign for the Kyrgyz brand Shoro.