Results of the NPBC Efficiency Award 2026
BackFive awards at the NPBC Efficiency Competition — all for Voskhod’s projects for Tochka Bank!
The “Happy Accountant Day” campaign for the Finlid accounting automation service won gold for Best New Product Launch. The same project also took silver in the “Best Campaign for a Specific Audience Segment” category.
Two more silver awards went to the “Change Jobs” campaign (HR brand building) and the “Change Yourself and Change Things” campaign, which later evolved into the “Let There Be Business!” video series (“Best Long-Term Impact”). The latter also received a bronze award in the “Financial Sector/Insurance” category.
White Square 2026: highlights of the International Marketing Festival
Voskhod won 3 gold, 8 silver, and 7 bronze awards. The “Golden Double” and a special award from the Best of Mass Media Contest went to the “Labyrinth” social project for the Altsrus Foundation. The agency was also awarded another gold and two silver statuettes for the visual identity of the Nutcracker Ballet Theater. A host of awards also went to campaigns for Motiv, Tochka Bank, and Brusnika.