Naming services

We believe naming perception is one of the most subjective things ever. However, we have managed to single out a set of definite characteristics of a great name. It should:

• Go hand-in-hand with the brand positioning;
• Have positive connotations and a well-defined meaning;
• Cause no difficulties in spelling or pronunciation;
• Be available for registration as a trade mark and a domain;
• Possess a rich marketing potential.

To decrease the harmful influence of subjectivity, we have started conducting regular workshops with the client teams. The brain synergy helps to find the one and only name.