Marketplaces are a launching pad for young brands. Getting a foothold in a category and ensuring stable sales volume is the first step to conquering the market.
Where to start: Voskhod's mini-case about the promotion of a new fertilizer seller, Proground.
First, we selected relevant sites for the category. It turned out that fertilizers are searched more often on WildBerries, and less often - on the site Ozon. Then we optimized the product cards, so their rating rose to almost maximum values. We took into account the key queries which depend on the season and are very specific.
We used all the tools available for the WB campaign: promotion in the competitors' cards, in the catalog and search. On Ozon - stencils and a branded shelf. External smart banners and programmatic showed a good effect. The whole set of tools helped to increase card views, addings to cart and ensure sales in the early days of the campaign.