Voskhod tells about the inner workings of a complex technological process
Postproduction always remains "in the shadows" and is not visible to the viewer. The director's main goal at this stage is to give the impression that there was no postproduction at all. In fact, the processing of the footage is a whole complex of long and painstaking work. We share the details of this process in our article: https://vc.ru/marketing/742751-nevidimyy-glazu-kak-postprodakshn-prevrashchaet-syroy-videomaterial-v-konfetku
Qualitative research is always about a small sample and a deep dive into the customer experience. The most popular methods are focus groups and in-depth interviews. The focus is on a particular person's story: for example, what path he or she took from need to purchase.