“Blue stands for freshness, white for elegance”: Which colors made it to the top of the brand rankings in 2023
Back(tg)
©
Eye-catching acid hues, deep blues and purples, bright oranges and yellows, and luminous white—these colors are easy to spot in the works of Voskhod designers this year.
Both large and small companies were chasing after eye-catching color palettes. We asked Vladislav Derevyannykh, the agency’s brand design director, where this vibrant trend comes from and whether bold colors suit everyone.