More than 200,000 new legal entities have been created in Russia since the beginning of the year. How many of them will be able to hold their own in the market?
Studies say that about 90% of newcomers close down in the first year. There are many reasons for this, and mistakes in promotion are not the least of them. Dmitry Donik, Voskhod's Director of Strategy, talks about the main marketing failings at the start of a business: https://vc.ru/s/1234945-voskhod-agency/936564-rabota-nad-oshibkami-chto-meshaet-brendu-vzletet-na-starte
What do teenagers want? And their parents? How do they choose clothes: together or apart? Who decides: mom and dad or the child? Answers to these and other questions are sought by every manufacturer of children's clothing, because it directly affects sales and the development strategy of the company.