What do teenagers want? And their parents? How do they choose clothes: together or apart? Who decides: mom and dad or the child? Answers to these and other questions are sought by every manufacturer of children's clothing, because it directly affects sales and the development strategy of the company.
Children's clothing production is an incredibly competitive field. Companies are fighting for customers. Consumer behavior has changed - the fight has moved online. Everyone has rushed to master marketplaces, and Orby has decided to figure out whether it is worth rushing headlong into the maelstrom, or it is still worth going its own way.
So, in March 2023, the children's clothing brand came to Voskhod. It was important for the company to clarify the target audience and describe the customer portrait in order to understand in what direction to build work further and how to scale the business. Details are in our material.