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RACA report conference

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Voskhod’s Head of Business Development Michael Pishvanov is a co-chairman of the Creative agencies committee, together with representatives of Russia’s BBDO and Havas. Considering the overall results of the last year, the team has been recognized as an effective one, so it will continue doing what it’s been doing next business season as well. What have the committee achieved during these 12 months? They have

  • Improved the methodology of the research on cost of creative services.
  • Documented the cost of paid participation in tenders as a separate service.
  • Launched “Brand Keepers” – an award to highlight long-term client-agency cooperation.

As for the near future, the committee is planning to release the map of the agencies: a full comprehensive list of companies that have proved their expertise in creative, digital, strategy and marketing services.