Dmitry Donik, the agency's Director of Strategy, will evaluate the works in the Advertising block. Voskhod Brand Design Director Vladislav Derevyannykh headed the Design block and assembled a team of judges - industry professionals.
The ADCR Awards competition was established by the Art Directors Club of Russia, which has existed since 2004. Participants compete in 8 categories, including advertising on different media, design, and creative mechanics. The system of awards at ADCR Awards is standard: gold, silver and bronze. It was not customary to award grand prix at the contest until 2010. Then the highest award was given for the first time - to the work of Voskhod. Later, there were only two more such cases - in 2016 and 2020.