Women's business support website
2022
There are 9 million women in Kazakhstan - loving mothers and caring hosts. They contribute 39% to Kazakhstan's GDP, and 52% of individual entrepreneurs are women.
Women's contribution to the country's economy is greater than in other Asian countries. But it is not common to talk about it. Just as it is not common to talk about women's rights.
Task: To show the scale of women's business in Kazakhstan.
Solution: On March 8, ForteBank launched a website that presented innovative banking products for women's business. The centerpiece of the site was a map of women's business in Kazakhstan, where every woman could announce her business and literally leave a mark on the professional map of the country.
Result: The map had more than a thousand marks of women entrepreneurs and became an informal directory of women's business in Kazakhstan.
Women's business support website