Strategy
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Branding
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Creative
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Digital
Media

Entrepreneured in the head

2018
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How can a small regional Bank reach the federal level? It can show that really knows the problems of customers.

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Our communications for Tochka banks demonstrated that doing business is not about lying on the beach or wearing expensive suits. To run a business you must be a little crazy. It’s an everyday rush, explosion, fight, and fire. And Tochka Bank knows it, because it’s their life too.

The advertising campaign raised brand knowledge, spontaneous knowledge by 3 times, induced knowledge by 2 times. Measurements of brand perception showed that the Bank 100% meets the expectations of current customers and is in the top 5 for consideration at the initial selection.

Entrepreneured in the head

Awards

1

2018

Silver

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