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Tochka. Let business be!

2025

The Bank for Entrepreneurs and Enterprises Tochka together with the Voskhod Agency presented an advertising video with a new tagline «Let business be!». In it, the authors demonstrate how quick and easy it can be to start your own business if the entrepreneur is accompanied by a reliable partner.

Photo 2025 02 11 10.19.09

The video is based on the idea of the Business Launch Center (BLC), where duck-billed dispatchers, like Mission Control Center operators, help entrepreneurs enter the orbit of business. They closely follow the process, monitor screens, and coordinate all stages of the launch.

 

Client: Tochka

Marketing Director: Sofia Maslennikova

Art Director: Daria Zasypkina

Promotion team leader: Elena Cherkashina

Brief and project strategist: Tatiana Kornauschenko

PR-director: Alexandra Prytkova

Image marketer: Sonya Panasenko

Executive Producer: Ekaterina Dunaeva

 

Creative agency: Voskhod

 

Production: Daddy's Film

General Producers: Egor Solomatin, Tanya Solomatina

Executive Producer: Arina Aleksanina

 

Dir: Andrey Svetlov

DOP: Andrey Majka

Production designer: Tasha Nazarenko

PD assistant: Alina Vakarash 

Casting: Milena Bessonova, Ekaterina Popkova

Costume: Paula Brick

 

1AD: Nikolay Konev

Production manager: Nikolai Gorodetsky

Producer assistant: Alexander Ivkovich

MUAH: Valeria Trebunskikhschi

MUAH assistant: Rina Zemzyulina

 

Post production producer: Asya Bolotina

Editor: Roman Vorobyev

CG-Studio: PostPro18

Colorist: Alexander Zolotaryov

 

1AC: Roman Markin

Gafer: Pavel Brukh

Crane: Roman Yurchenko

2AC: Dmitry Mishchenko, Kirill Tyurin

SFX: Evgeny Sorokin

 

Starring:

Yuri Zemlyanukhin

Viktor Baryshnikov

Sergei Tessler

Ego Mikitas

Luiza Zaripova

Viktor Milkin

Marat Omarov

Tochka. Let business be!
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