Tochka. Let business be!
2025
The Bank for Entrepreneurs and Enterprises Tochka together with the Voskhod Agency presented an advertising video with a new tagline «Let business be!». In it, the authors demonstrate how quick and easy it can be to start your own business if the entrepreneur is accompanied by a reliable partner.
The video is based on the idea of the Business Launch Center (BLC), where duck-billed dispatchers, like Mission Control Center operators, help entrepreneurs enter the orbit of business. They closely follow the process, monitor screens, and coordinate all stages of the launch.
Client: Tochka
Marketing Director: Sofia Maslennikova
Art Director: Daria Zasypkina
Promotion team leader: Elena Cherkashina
Brief and project strategist: Tatiana Kornauschenko
PR-director: Alexandra Prytkova
Image marketer: Sonya Panasenko
Executive Producer: Ekaterina Dunaeva
Creative agency: Voskhod
Production: Daddy's Film
General Producers: Egor Solomatin, Tanya Solomatina
Executive Producer: Arina Aleksanina
Dir: Andrey Svetlov
DOP: Andrey Majka
Production designer: Tasha Nazarenko
PD assistant: Alina Vakarash
Casting: Milena Bessonova, Ekaterina Popkova
Costume: Paula Brick
1AD: Nikolay Konev
Production manager: Nikolai Gorodetsky
Producer assistant: Alexander Ivkovich
MUAH: Valeria Trebunskikhschi
MUAH assistant: Rina Zemzyulina
Post production producer: Asya Bolotina
Editor: Roman Vorobyev
CG-Studio: PostPro18
Colorist: Alexander Zolotaryov
1AC: Roman Markin
Gafer: Pavel Brukh
Crane: Roman Yurchenko
2AC: Dmitry Mishchenko, Kirill Tyurin
SFX: Evgeny Sorokin
Starring:
Yuri Zemlyanukhin
Viktor Baryshnikov
Sergei Tessler
Ego Mikitas
Luiza Zaripova
Viktor Milkin
Marat Omarov
Tochka. Let business be!