Tochka Bank. You are not alone

“Yuri Kolokolnikov returns to Tochka Bank’s communications. But his character will never again be left alone to face the challenges of entrepreneurial life: after opening an account, 24/7 support, a professional team, and a caring platypus will be there to support him, no matter where he is,” Anton Rozhin, creative director of the Voskhod agency, explained the idea behind the new advertising campaign. 

“This year, many entrepreneurs are facing new challenges: income thresholds for VAT payments have changed, the rate has increased to 22%, expensive loans remain, rent is rising, and logistics are disrupted and becoming more expensive—all of this is destabilizing for businesses. Entrepreneurs are often left alone with their problems. We know this, so it was important for us to demonstrate in our communications that we are here for them and ready to support them in word and deed. Our advantage is our human-centered approach. Our specialists can suggest suitable product solutions, or they can simply listen. And sometimes that’s just as important. We want to be a reliable partner that helps businesses thrive, develop, and confidently navigate the various stages of their journey,” comments the project’s marketing strategist, Tatyana Kornaushchenko.

The project was directed by Lado Kvatania. Daddy’s Film was responsible for production.