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Creative rebellion

2020

Craving for change is in the air in Russia. Entrepreneurs have always been the game-changers and creators. With its new ad campaign, Tochka Bank supports and inspires them to go on with their fight against all odds to make the world around them a better place.

00 Созидательный Бунт

Equal wages, fair prices, healthy competition are the values worth fighting for. Everyday entrepreneurs choose to fight with their businesses. Creative rebellion — their everyday routine — is the core idea of Tochka’s advertising communication. The Bank encourages to be brave, fight, improve and develop. Say it with your business. 

Creative rebellion

Awards

2

2020

Bronze

Integrated & Innovation / Integrated Campaigns for commercial brands

Shortlist

Film & Audio / Online Videos

0100 Атом Цифровая Трансформаци00 Min