Rebranding of the HelpOut Foundation

The visual identity is based on the concept of “digital humanity"—a balance between technology and sincerity. This approach reflects the foundation’s core mission: to provide personalized care to those in need using X5's cutting-edge technologies.

Voskhod’s branding and digital departments created a comprehensive set of design elements: a logo, templates for internal documents and reports, presentation layouts, packaging, flyers, and much more. To make the brand more relatable and warmer for the audience, the designers incorporated naive illustrations into the style. They succeeded in conveying the organization’s modernity through a rigorous system of iconography and a clearly structured visual language.