New Year campaign for Motiv operator

New Year holidays seem to be the best reason to meet with friends. We have taken this good tradition as the basis for a new video for the Motiv communications operator.

«The main character — a Uralian — is not going to wait for his friend from Moscow to be „in the network coverage area“. If the Uralian wants to talk, he comes himself. And as a gift he brings a connection that can be relied on in any city of Russia», — said the creative director of RA Voskhod Andrey Gubaidullin about the concept of the video.

During two shooting days the agency’s team visited a record number of locations: from a sports stadium to a training base for pilots. But the crew’s favorite part of the project was the casting of dumplings for the final shots of the video.