Rebranding of the mobile operator Life
2026
To showcase its internal changes, mobile operator Life decided to update its corporate identity. The brand team turned to Voskhod for this task.
The static smiley face has been replaced by a dynamic L symbol—the brand’s capital letter. Its shape simultaneously resembles a boomerang, a butterfly, and a heart.
The identity has become lighter and more adaptable to the digital environment. The agency’s digital team developed visual solutions for the website and mobile app. The updated super app allows subscribers to do everything from checking their balance to purchasing a scooter.
The new slogan “So Easy“ reflects Life’s mission:
‘By combining products and services into a single environment, we make the digital experience simple and convenient: making it easy for our subscribers to choose, sign up, pay, and stay connected’, noted the operator’s CEO, Erdal Yayla.
Life representatives provided more details about the project in a press release.
Rebranding of the mobile operator Life