Hollyshop Brand Identity

For the anniversary date, the company decided to update its corporate identity to speak the same language with the audience and visually fit into the category of modern women's e-com. The Voskhod team developed a new logo, adding an unobtrusive reference to the country producing the Hollyshop assortment. The themed icons and stickers, branded pattern, and color palette convey the friendly personality of the brand - an expert in its field, while the brevity of the design serves the perception of the brand as more premium.