The way of the entrepreneur
2018
Voskhod filmed a new commercial for Tochka bank as the next stage of the Entrepreneured in the Head campaign. The main character is again facing a series of chasing, explosions and crazy emotions.
The video's star directors, the German duo Kronck, are known for their flamboyant and energetic style. Together with an international production team, they were able to create a spectacular, slightly surreal story about what an entrepreneur faces on the way to his goal.
For the protagonist of the video, this whole story is not a struggle and overcoming difficulties with a tense face and clenched fists. This is drive, excitement, passion and a series of bright events that only provoke him on the way to the main goal. Despite all the difficulties and problems, entrepreneurs play this game and win.
The way of the entrepreneur