Brusnika Developer. Black Friday commercial

"I should have done it sooner," "the train has left the station," "it’s too late" — people say these phrases all the time. They didn’t manage to buy stocks at their lowest point, tickets on sale, or an apartment last year. 

The feeling of missed opportunity is one of the most unpleasant. And in the real estate market, following changes to family mortgages, it has become the prevailing sentiment. This "pain" became the central theme of a new advertising campaign by Brusnika and Voskhod. The campaign proposes breaking the vicious cycle of regret and taking advantage of the opportunity offered by the developer. 

I suggested turning the story into a sort of thriller-style movie trailer to vividly illustrate the fear of missed opportunities, says Lado Kvatania, the commercial’s director. — It’s like a metaphorical race run by a character who always loses. But in our case, a happy ending is possible, and in contrast to the commercial, Brusnika’s offer looks quite tempting.