Identity for Kulikov pastry shop

Kulikov pastry shop is originally from Bishkek, Kyrgyzstan. The company is currently in process of conquering international markets – so they needed a visual upgrade to support it.

The new logo and identity are universally clear for audiences from different countries. We’ve added up a modern digitalized shade to violet, the brand’s core colour.

The renewed colour scheme makes the corporate slogan ‘We can’t be bothered with any of this’ (in Russian, the idiom is: ‘It all looks violet to us’) sound free and independent.

The little cherry, which developed to become an accentual element, leaves no doubt that the brand’s products are the best fit for a nice meal.