Strategy
Research
Branding
Marketing
Creative
Design
Production
Digital
Media

7 Brothers

2021
00 Min

Dairy products identity

00 Min

7 Brothers and 1 Sister is the name of a mountain group located in the Urals, a region of Russia. It is a natural treasure, source of inspiration and a popular touristic place. There are many legends surrounding the origins of the rocks.

We’ve chosen the name of 7 Brothers for a new trademark of Uralskaya, a local milk producer, to reflect the feeling of belonging to a place you call your homeland. The same emotions echo through the visual images, referring to the legends and to the Shigir Idol, the oldest known wooden sculpture in the world. The finest examples of traditional Soviet packaging inspired our stylistic choices.

01 Min
02 Min
00 Min
06 Min
04 Min
05 Min
7 Brothers

Awards

1

2021

Silver

Beverages: Dairy and dairy alternative drinks

00 Прощай202000 Брусника Страсть00 Min