Copytesting, pointless and ruthless
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Pre-testing of creative concepts often goes hand in hand with tenders.
In most cases, the results do not bode well for either the brand or the audience. Who is to blame and what to do, in the article from the Voskhod agency.
Voskhod Agency at the Moscow School of Management Skolkovo
Voskhod Commercial Director Pavel Skosyrsky received a diploma from the Moscow School of Management Skolkovo in the Exporters 2.0 program. Everything you wanted to know about studying at one of the most famous business schools in Russia is in an interview on Sostav Blogs.
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